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About

Buffer is a suite of products to help you build your brand and connect with your customers online. Buffer is a suite of social media products made for modern, online brands, providing them with the tools they need for visual marketing, audience engagement, and analytics. Buffer's products help brands and individuals stand out online and drive meaningful engagement and measurable results for their business. The suite of publishing, engagement, and analytics tools helps more than 75,000 brands build remarkable online profiles.

About

Marketing technology should never be a pain, but a tool that helps you achieve your goals. DirectLync is a consolidated platform for small businesses looking for sales and marketing tools. It is an all in one, easy-to-use platform.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Organizations of all types

Audience

Small businesses looking for an all-inclusive, easy-to-use digital marketing platform

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$5 per month
Pro, Premium, and Business plans are available. The plans are differentiated by the features offered and the users who can collaborate with you on your Buffer account.
Free Version Supported
Free Trial Supported

Pricing

$20.00 per month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.8 / 5
ease 4.9 / 5
features 4.6 / 5
design 4.8 / 5
support 4.7 / 5

Reviews/Ratings

Overall 4.8 / 5
ease 4.8 / 5
features 4.5 / 5
design 4.8 / 5
support 4.8 / 5

Pros & Cons from Real Users

Pros

  • One thing that I like very much with Buffer is the ability to schedule all posts and videos across all social platforms simultaneously.
  • - User-frienndly and easy to use - Robust scheduling capabilities - Analytics that allows you to track performance of your posts across different platforms
  • Buffer is one of the most straightforward products to use. They have a free trial where I can try scheduling for different social media.
  • Best platform for scheduling your posts for social media accounts also easy to use. they have different features + they implement all my needs which I want from this app.
  • Previously we scheduled content natively in each app. I needed a way to easily manage content on multiple platforms with a number of colleagues without giving everyone publishing access.

Cons

  • I do not have any major dislikes or discomfort with this product.
  • - Basic content creation tools like the Pablo image creator that doesn't cover more sophisticated design needs, limited Analytics - Limited post customization for each platform
  • The editing is quite limited. If the photo or video has a different ratio, you might expect it to look different. Because of that, I switched to some social media native scheduling options, which is not ideal if you want to see all the posts you schedule.
  • They have high pricing also also the social media limitations.
  • The software is a good-to-go software and quite easy to understand but initially while using and implementing all the tools and functions of the software. It confused our team regarding how to go further with the advanced scheduling and post-queuing but gradually we learned the process and worked on it flawlessly

Pros & Cons from Real Users

Pros

  • DirectLync delivers bespoke solutions for our company; they were able to take a niche challenge and developed a transformative way to solve it.
  • 1) The easy-to-use templates and the comprehensive color formatting process allow us to implement our branding guidelines seamlessly. 2) We love the ease of adding contact groups and working with our ever-changing contact groups. 3) Feedback from the Activity Report feature helps us "always improve our position" with all our constituent groups and learn who our most engaged followers are by the number of opens, clicks, etc. 4) Best of all is the expert and timely advice from Qiana, our DirectLync support person. She helps us benefit from all the dynamic DirectLync features, from drip campaigns to social media posting schedules. We have yet to reach the total capacity of all DirectLync can do for us due to our small staff, but the sky is the limit when we do.
  • You are all so responsive, and helpful with anything I reach out to you about. The website looks so much better than it used to! We are so glad we worked/are working with you!
  • I use DirectLync for creating marketing emails. I love that everything is so customizable. DirectLync really allows you to be creative with your work.

Cons

  • Very few to no cons; start to finish was a fun and easy project.
  • DirectLync does not make house calls, if they did, their service would be perfect. LOL!
  • Not too many cons! You are all so responsive, and helpful with anything I reach out to you about.
  • You can't place certain content wherever you want.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Buffer
Founded: 2010
United States
buffer.com

Company Information

DirectLync
Founded: 2014
United States
directlync.com

Alternatives

Postly

Postly

Postly Technologies, Inc.

Alternatives

PublBox

PublBox

PublBox, Inc.

Categories

Categories

Social Media Analytics Tools Features

Campaign Analytics Not Supported
Competitor Monitoring Not Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Not Supported
Multi-Channel Data Collection Supported

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Not Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Supported
Content Management Supported
Conversion Tracking Not Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

CRM Features

Calendar/Reminder System Supported
Call Logging Not Supported
Document Storage Supported
Email Marketing Supported
Internal Chat Integration Supported
Lead Scoring Supported
Marketing Automation Integration Supported
Mobile Access Not Supported
Quotes / Proposals Not Supported
Segmentation Supported
Social Media Integration Supported
Task Management Supported
Territory Management Not Supported

Content Management Features

Audio Content Not Supported
Customizable Templates Supported
Document Indexing Not Supported
E-forms Supported
Full Text Search Not Supported
Image Editor Not Supported
SEO Management Not Supported
Text Editor Supported
Version Control Not Supported
Video Content Supported
Website Management Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Not Supported
CAN SPAM Compliance Supported
Customer Surveys Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Event Triggered Email Not Supported
Image Library Supported
Landing Pages/Web Forms Not Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Not Supported

Integrations

ARP.top Supported
BrowSEO Supported
Calcapp Supported
ClickUp Supported
ContentCal Supported
Databox Supported
Geckoboard Supported
Ghost Supported
Gmail Not Supported
HeyOrca Supported
Inksprout Supported
Klipfolio Supported
MeisterTask Supported
Newslit Supported
PixelMe Supported
RiteTag Supported
SwarmZero Supported
X (Twitter) Supported
Zapier Supported
journy.io Supported

Integrations

ARP.top Not Supported
BrowSEO Not Supported
Calcapp Not Supported
ClickUp Not Supported
ContentCal Not Supported
Databox Not Supported
Geckoboard Not Supported
Ghost Not Supported
Gmail Supported
HeyOrca Not Supported
Inksprout Not Supported
Klipfolio Not Supported
MeisterTask Not Supported
Newslit Not Supported
PixelMe Not Supported
RiteTag Not Supported
SwarmZero Not Supported
X (Twitter) Not Supported
Zapier Not Supported
journy.io Not Supported
Claim Buffer and update features and information
Claim Buffer and update features and information
Claim DirectLync and update features and information
Claim DirectLync and update features and information