Brandwatch vs. Influ2 Comparison


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About Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.	About Influ2 is a contact-level ABM platform built around a simple reality: people make decisions, not accounts. Traditional ABM tools aggregate data at the account level, leaving go-to-market teams guessing who is actually engaged. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the individual buyer level across the entire buying journey. Use CRM data such as sales activity and pipeline stages to define exactly who to reach. Deliver ads to named decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and see precisely who viewed or engaged with each message, without relying on cookies or form fills. Influ2 also surfaces contact-level intent from search, content, social, and ad engagement, and connects those signals to sales workflows. Instead of vague attribution, reporting shows how individual engagement influences pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.	Audience B2B marketers aiming to reach specific decision-makers from enterprise and medium-sized companies.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 4.0 / 5 ease 4.7 / 5 features 5.0 / 5 design 5.0 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Brandwatch Founded: 2007 United Kingdom www.brandwatch.com	Company Information Influ2 Founded: 2017 United States www.influ2.com
Alternatives GWI	Alternatives IntentData.io
Revuze	Kwanzoo
Imatag IMATAG	RollWorks
Meltwater Meltwater Group	Adobe Marketo Engage Adobe
Critical Mention View All	Terminus Terminus Software View All
Categories Audience Intelligence Brand Management Brand Monitoring Brand Protection Content Marketing Marketing Account Intelligence Media Monitoring PR Analytics Reputation Management Sentiment Analysis Social CRM Social Listening Social Media Advertising Social Media Analytics Tools Social Media Management Social Media Marketing Social Media Monitoring	Categories Account Based Marketing Account Data Management Ad Management Advertising Lead Generation Lead Nurturing Marketing Marketing Account Intelligence Personalization Social Media Advertising Social Media Marketing Video Advertising
Social Media Advertising Features Ad Buying Ad Creation Bulk Advertising Campaign Management Collaboration Tools Comment / Reply Moderation Digital Asset Management Reporting / Analytics Retargeting Roles / Permissions Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Show More Features Audience Intelligence Features AI / Machine Learning Audience Segmentation Competitive Intelligence Content Tracking Data Visualization Data-Driven Insights Filters / Search Image Recognition Sentiment Analysis Social Listening Social Media Analytics Trend Tracking Brand Management Features Approval Process Control Artwork Management Asset Management Change Management Fulfillment Distribution Project Management Brand Protection Features Case Management Domain Monitoring Investigation Management Marketplace Monitoring Mobile App Monitoring Paid Search Monitoring Prioritization Social Media Monitoring Content Marketing Features Audience Targeting Brand Management Campaign Management Categorization / Grouping Conversion Tracking Distribution Management Editorial Calendar Multi-Channel Publishing Publish Scheduling SEO Management Social Media Management Video Management Media Monitoring Features Alerts / Notifications Broadcast Media Monitoring Content Translation Dashboards / Reporting Export Results Online News Monitoring Podcast Monitoring Print Media Monitoring Social Media Monitoring Reputation Management Features Campaign Management Gamification Response Management Review Generation Review Monitoring Sentiment Analysis Social Media Metrics Social Media Monitoring White Label Social CRM Features Calendar/Reminder System Customer Support Email Marketing Lead Capture Lead Nurturing Live Chat Marketing Automation Integration Multi-Channel Social Integration Social Media Monitoring Task Management Social Media Analytics Tools Features Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Influencer Tracking Multi-Channel Data Collection Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Monitoring Features Audience Segmentation Competitive Analysis Configurable Alerts Customer Engagement Dashboard Impact Scoring Influencer Tracking Reputation Management Sentiment Analysis Trend Tracking	Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Show More Features Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Lead Nurturing Features A/B Testing Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Scoring Lead Segmentation Performance Metrics Personalization Pipeline Management Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization
Integrations Salesforce Adobe Marketo Engage ChannelMix Data Virtuality Dataddo Desktop.com Domo Facebook Facebook Messenger Forsta HubSpot CRM Instagram Ads Khoros Meta Ads PolyAnalyst Qualtrax Salesforce Agentforce Service Zoho CRM quintly Show More Integrations View All 40 Integrations	Integrations Salesforce Adobe Marketo Engage ChannelMix Data Virtuality Dataddo Desktop.com Domo Facebook Facebook Messenger Forsta HubSpot CRM Instagram Ads Khoros Meta Ads PolyAnalyst Qualtrax Salesforce Agentforce Service Zoho CRM quintly Show More Integrations View All 9 Integrations
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