Benchmark Email

Benchmark Email

Benchmark
3.0 out of 5 stars
Kit

Kit

Kit (formerly ConvertKit)
4.5 out of 5 stars
Benchmark Email Kit

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Benchmark Email:

About

We know time is your most precious resource. You shouldn't have to waste it fussing with complicated email platforms. Benchmark Email makes the tools you need simple, so you can get back to building relationships, accelerating your business and raising the bar. More efficiently leverage your most valuable marketing assets: your growing audience. Try out Benchmark for free to discover how simple effective email marketing can be. Benchmark has a suite of tools designed to keep up with your drive, including contact management. Take full advantage of Benchmark’s capabilities by upgrading to Pro and see just how much using the right tools can impact your company’s growth. Emails are mobile responsive, easily branded, and ready to delight subscribers in the inbox. Build your subscriber list with forms, pop-ups and landing pages. Easily add contacts to Benchmark Email from your favorite platforms. Connect with more subscribers every month to grow sales.
Kit:

About

Kit, formerly known as ConvertKit, is an email-first operating system designed for creators aiming to build valuable businesses. It offers a comprehensive suite of tools, including email marketing, automation, landing pages, and audience management, enabling creators to effectively connect with their audiences and monetize their content. With features like the Creator Network for cross-promotion and an app store for seamless integrations, Kit streamlines business operations for creators across various platforms. Notable users include authors, podcasters, and entrepreneurs who leverage Kit to grow their subscriber base and enhance engagement. The platform provides scalable pricing plans, including a free tier for up to 10,000 subscribers, supporting creators at every stage of their journey.
Benchmark Email:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Kit:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Benchmark Email:

Audience

Companies that need a powerful email marketing platform
Kit:

Audience

Online creators that need a powerful email marketing platform for creators
Benchmark Email:

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported
Kit:

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported
Benchmark Email:

API

Offers API Not Supported
Kit:

API

Offers API Not Supported
Benchmark Email:

Screenshots and Videos

Kit:

Screenshots and Videos

Benchmark Email:

Pricing

$9.95 per month
Free Version Supported
Free Trial Supported
Kit:

Pricing

$9 per month
Free Version Supported
Free Trial Supported
Benchmark Email:

Reviews/Ratings

Overall 3.0 / 5
ease 5.0 / 5
features 3.0 / 5
design 5.0 / 5
support 4.0 / 5
Kit:

Reviews/Ratings

Overall 4.5 / 5
ease 4.2 / 5
features 4.8 / 5
design 4.5 / 5
support 4.5 / 5
Benchmark Email:

Pros & Cons from Real Users

Pros

  • Benchmark Email is the smartest way to do email marketing. I like that it is easy to use and it contains beautiful templates to create stunning emails for our clients. It lets me customize every aspect of the email for it to look the way we want it to and it has smart technology to always make sure that our emails will have a high open rate and keep our clients interested in the content we put out. This software has multiple tools that enhance our marketing workflow and it automates our process with features that can be configured to immediately communicate with our clients once they sign up to our newsletter. This keeps our customers engaged and it ensures that our next newsletters will actually be delivered to the email address provided. Benchmark offers a complete automated marketing cycle that helps improve our relationship with customers as we can better control the content that we create and the timeline this content is sent, increasing our leads and upgrading our customer experience. I also like the vast variety of color palettes that it offers for our emails and how we can customize our own palette to make it look more special, and its technology, along with the built-in photo editor, allows us to study our campaigns and know which mock-ups will gain more attention according to their testing that most of the time tends to be very accurate and it adjusts to our past projects and past data to help us improve our marketing strategies in the future. Besides, Benchmark has many good tools for our small business and it has a high contact limit that adjusted to our needs when we first signed up, providing a great and affordable plan that offers most important features that lets me study and analyze our customers’ behavior in regards to our campaigns and how they interact with them. I like that I can customize our reports between live engagement, hourly open rates, device variability, and click rates, as it helps me understand more the type of public that we have and how different they are from each other, and what we can do for every type of customer to keep and improve their engagement rates, and to effectively turn a lead into an actual customer of our products.

Cons

  • Benchmark Email currently doesn’t offer the email whitelabeling option for the plan that we use, which means that sometimes our emails get sent to spam folders because it cannot be fully verified that the newsletters/campaigns belong to our business, or sometimes they end up in the promotions folder for Gmail, which is also an issue as we end up with lower open rates when this happens. This sometimes causes issues for us as we don’t know which emails or which campaigns will end up not being successful, which is my main issue with this software as it doesn’t provide a stable service and deliverability that we can fully rely on for our email marketing projects. Additionally, we have had issues regarding the looks of our emails in the mobile version, even though we have edited our content to make it fit for mobile, it will sometimes happen that it won’t save and it causes issues on the final result; we have brought up this issue with the customer support and I truly hope that they are working to fix this and improve their formatting issues on any device. Also, the lack of a mobile app that helps me send our newsletters more efficiently is a big concern for me and I hope that it will become available soon.
Kit:

Pros & Cons from Real Users

Pros

  • One of the only large newsletter service providers who offer you the ability to use their physical address as your own. They will then virtually scan and email you anything you receive. A nice way to protect your privacy without paying for an additional service or PO Box. Once you're a paid user, it has some powerful tools for automating your email campaigns.
  • ConvertKit is a great, affordable alternative to the pricier programs such as Mailchimp, offering a way to connect with my readers.
  • Convertkit is a very productive email marketing tool. This platform is my favorite choice to connect with my clients. Analytics and reports are informative. It offers a quick campaign building.
  • This is a great program to use for automations and drip email campaigns. When you connect to your store it works great!

Cons

  • This is a very expensive service. ConvertKit costs even more than Mailchimp and far more than MailerLite. I know I said they give you a free virtual mail service above, but having your own PO Box would still come out cheaper. The interface is fairly difficult to learn how to use--much harder than MailerLite, for example.
  • Sadly, it doesn't offer as many bells and whistles as Mailchimp, but for the price, it's well worth it.
  • It worked great for me. Nothing to share about cons.
  • There's nothing that I dislike about it. Really like it.
Benchmark Email:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported
Kit:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported
Benchmark Email:

Company Information

Benchmark
Founded: 2004
United States
www.benchmarkemail.com
Kit:

Company Information

Kit (formerly ConvertKit)
Founded: 2013
United States
kit.com
Benchmark Email:

Alternatives

Mailchimp

Mailchimp

Intuit Mailchimp
4.5 out of 5 stars
Kit:

Alternatives

ActiveCampaign

ActiveCampaign

4.4 out of 5 stars
Benchmark Email:
Brevo

Brevo

4.7 out of 5 stars
Kit:
GetResponse

GetResponse

4.3 out of 5 stars
Benchmark Email:
Kit:
Klaviyo

Klaviyo

4.5 out of 5 stars
Benchmark Email:
Kit:
MailerLite

MailerLite

4.8 out of 5 stars
Benchmark Email:
Kit:
Brevo

Brevo

4.7 out of 5 stars
Benchmark Email:

Categories

Email APIs Supported
Email Marketing Supported
Email Newsletter Supported
Kit:

Categories

Bulk Email Supported
Creator Economy Supported
Email Marketing Supported
Email Newsletter Supported
Benchmark Email:

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Not Supported
Template Management Supported
WYSIWYG Email Editor Supported
Kit:

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Not Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Not Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Not Supported
Template Management Supported
WYSIWYG Email Editor Supported

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Not Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported
Benchmark Email:

Integrations

APIANT Supported
Agolix Supported
Axis LMS Supported
Cognito Forms Supported
Convert Pro Supported
ConvertPlus Supported
Gmail Supported
Group Leads Supported
HubSpot Data Hub Supported
Incredible Supported
Integrately Supported
KudosHub Email Validation Supported
LeadsBridge Supported
Peaka Supported
Personizely Supported
Retention.com Supported
Unbounce Supported
UpViral Supported
Wufoo Supported
Zapier Supported
Kit:

Integrations

APIANT Supported
Agolix Supported
Axis LMS Supported
Cognito Forms Supported
Convert Pro Supported
ConvertPlus Supported
Gmail Supported
Group Leads Supported
HubSpot Data Hub Supported
Incredible Supported
Integrately Supported
KudosHub Email Validation Supported
LeadsBridge Supported
Peaka Supported
Personizely Supported
Retention.com Supported
Unbounce Supported
UpViral Supported
Wufoo Supported
Zapier Supported
Benchmark Email:
Claim Benchmark Email and update features and information
Claim Benchmark Email and update features and information
Kit:
Claim Kit and update features and information
Claim Kit and update features and information