Related Products
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About
Stop using claimed ad exposure data that relies on inaccurate big data, data fusions, and modeling to match individual people with media exposure. Without a single-source solution, you will experience a painful lack of precision in measuring cross-media R&F and brand lift metrics. Consumers move seamlessly between linear TV, CTV and online video, chasing the best content. In today’s media world, we can no longer rely on claimed ad exposure to measure cross-channel brand effectiveness. 3rd party fusion data will fail to offer you accuracy in today’s fragmented media landscape and is not privacy future-proof as legislative bodies to build more privacy regulations. Beatgrid’s audience measurement analysis enables you to create accurate ad strategies that resonate with your target audience.
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About
LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.
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Platforms Supported
Windows
Not Supported
Mac
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Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
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Android
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Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Companies looking for a platform to measure incremental ad performance per channel
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Audience
B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability
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Support
Phone Support
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24/7 Live Support
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Online
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Support
Phone Support
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24/7 Live Support
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Online
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API
Offers API
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API
Offers API
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Pricing
No information available.
Free Version
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Free Trial
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Pricing
No information available.
Free Version
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Free Trial
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Reviews/
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Reviews/
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Training
Documentation
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Webinars
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Live Online
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In Person
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Company InformationBeatgrid
Founded: 2014
Netherlands
beatgrid.co
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Company InformationLiftLab
Founded: 2018
United States
liftlab.com
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Integrations
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Integrations
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