Adobe Marketo Measure
Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all.
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SegmentStream
SegmentStream is an AI-powered marketing measurement and attribution platform that helps companies understand the true impact of their marketing.
It connects data across channels (paid media, organic, CRM, offline), goes beyond last-click attribution, and measures incremental lift — showing which campaigns actually drive revenue, not just clicks. On top of that, it uses predictive models to optimize budgets, forecast performance, and improve ROAS, even in privacy-restricted environments.
In short: SegmentStream helps marketers measure what really works and spend budgets more effectively.
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Measured
Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement.
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Solutions provided:
- Marketing Attribution, Cross-Channel View of Marketing Spend
- 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more!
- Run always-on, A/B, incrementality tests seamlessly
- Integration is easy, be up and running in less than 24 hours
- Understand maximum, efficient spend levels without an expensive stress test
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TrueROAS
TrueROAS is an AI-driven ad tracking and attribution software built for ecommerce stores that helps merchants accurately track and attribute sales to the correct advertising sources across major channels like Meta, Google, and TikTok so users can see where revenue really comes from and optimize ad spend, even in a cookie-less world. It integrates seamlessly with Shopify and WooCommerce and can support custom integrations, giving real-time data updates and a unified dashboard that shows performance metrics, lifetime value tracking, creative insights, and ROI so advertisers can identify winning campaigns, reduce wasted spend, and make informed decisions with clear attribution rather than guesswork. It uses advanced AI and machine learning to match conversions to specific ads, feeds enriched conversion data back to platforms, and provides fast insights that help improve return on ad spend and lower cost per acquisition while staying GDPR-compliant and privacy-friendly.
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