Bannerflow vs. OpenX Comparison


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About Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their display advertising. Bannerflow is a software solution that empowers teams to design, scale, publish, analyze, personalize, and optimize display campaigns. The Bannerflow CMP allows brands to manage the entire campaign lifecycle, improving workflows across languages, formats, and markets – with full transparency over cost and performance. Headquartered in Stockholm, Sweden, Bannerflow is one of Europe’s fastest-growing tech companies. Recognized by the Deloitte Tech 50 and Financial Times FT1000 since 2016, Bannerflow was also recently awarded Mäster Di Gasell status. Trusted by leading brands including Lonely Planet, Three, and Shutterstock, Bannerflow continues to invest in innovative ways to help customers succeed in digital marketing.	About People first, reaching every digitally addressable adult across every device, screen and household on the open web. OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars. A platform built on privacy by design principles. Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience. Drive superior advertising performance and increase yield. All across the massive scale of the open web. Nobody understands the open web better than OpenX With 10+ years running the industry’s largest and highest quality independent ad exchange, OpenX has unparalleled reach and scale across the open web.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses and agencies and companies looking for a marketing solution to improve their market operations	Audience Advertisers and publishers
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Bannerflow Founded: 2010 Sweden www.bannerflow.com	Company Information OpenX Founded: 2008 United States www.openx.com
Alternatives Airtory	Alternatives Kevel
The Brief	Adsor
Celtra	AdSupply
Flowbox	PubMatic
Aroscop Aroscop Tech View All	Nexxen View All
Categories Ad Server Supported Creative Management Supported Display Advertising Supported Marketing Automation Supported	Categories Ad Server Supported App Monetization Supported CTV & OTT Advertising Supported Display Advertising Supported Supply-Side Platforms (SSP) Supported
Ad Server Features A/B Testing Supported Ad Inventory Management Supported Ad Optimization Supported Banner Management Supported Conversion Tracking Supported Mobile Ad Serving Supported Native Ad Serving Not Supported Newsletter / Email Ad Serving Not Supported Referrals / Affiliates Supported Rich Media Ad Serving Supported Video Ad Serving Supported Show More Features Creative Management Features Billing & Invoicing Not Supported Client Management Not Supported Collaboration Supported File Sharing Supported Project Management Not Supported Task Management Not Supported Time Tracking Not Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Not Supported	Show More Features App Monetization Features Banner Ads Supported Data Monetization Supported Dynamic Product Ads Supported Native Ads Supported Playable Ads Supported Rich Media Ads Supported Sponsorships Not Supported Subscriptions Not Supported Video Ads Supported
Integrations AcuityAds Not Supported Adagio Not Supported Adloox Not Supported Amazon Transparent Ad Marketplace (TAM) Not Supported Amazon Unified Ad Marketplace (UAM) Not Supported Bucksense Not Supported DV Publisher Suite Not Supported Flowplayer Not Supported FreeWheel Beeswax Not Supported Hu-manity.co Privacy Experience Not Supported Madgex Not Supported Pontiac Intelligence Not Supported PubGalaxy Not Supported PubPower Not Supported Raptor Services Supported Snigel Not Supported Tapad Not Supported Vuukle Not Supported diDNA Not Supported Show More Integrations View All 1 Integration	Integrations AcuityAds Supported Adagio Supported Adloox Supported Amazon Transparent Ad Marketplace (TAM) Supported Amazon Unified Ad Marketplace (UAM) Supported Bucksense Supported DV Publisher Suite Supported Flowplayer Supported FreeWheel Beeswax Supported Hu-manity.co Privacy Experience Supported Madgex Supported Pontiac Intelligence Supported PubGalaxy Supported PubPower Supported Raptor Services Not Supported Snigel Supported Tapad Supported Vuukle Supported diDNA Supported Show More Integrations View All 23 Integrations
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