Bannerflow vs. Equativ Comparison


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About Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their display advertising. Bannerflow is a software solution that empowers teams to design, scale, publish, analyze, personalize, and optimize display campaigns. The Bannerflow CMP allows brands to manage the entire campaign lifecycle, improving workflows across languages, formats, and markets – with full transparency over cost and performance. Headquartered in Stockholm, Sweden, Bannerflow is one of Europe’s fastest-growing tech companies. Recognized by the Deloitte Tech 50 and Financial Times FT1000 since 2016, Bannerflow was also recently awarded Mäster Di Gasell status. Trusted by leading brands including Lonely Planet, Three, and Shutterstock, Bannerflow continues to invest in innovative ways to help customers succeed in digital marketing.	About Equativ is a leading independent advertising technology company that provides a comprehensive suite of solutions for advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ offers an integrated platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This unified approach enables clients to effectively manage and optimize their digital advertising strategies across various channels and formats. In June 2024, Equativ merged with Sharethrough, creating one of the largest global independent ad platforms and marketplaces, further enhancing its capabilities and market reach. With a strong commitment to transparency, privacy, and sustainability, Equativ continues to drive innovation in the digital advertising ecosystem, empowering clients to achieve maximum impact while respecting consumer rights.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses and agencies and companies looking for a marketing solution to improve their market operations	Audience Publishers and advertisers in need of a revenue amplification platform to earn more revenue
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Bannerflow Founded: 2010 Sweden www.bannerflow.com	Company Information Equativ Founded: 2001 France www.equativ.com
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Categories Ad Server Supported Creative Management Supported Display Advertising Supported Marketing Automation Supported	Categories Ad Networks Supported Ad Server Supported Demand-Side Platforms (DSP) Supported Display Advertising Supported Supply-Side Platforms (SSP) Supported
Ad Server Features A/B Testing Supported Ad Inventory Management Supported Ad Optimization Supported Banner Management Supported Conversion Tracking Supported Mobile Ad Serving Supported Native Ad Serving Not Supported Newsletter / Email Ad Serving Not Supported Referrals / Affiliates Supported Rich Media Ad Serving Supported Video Ad Serving Supported Show More Features Creative Management Features Billing & Invoicing Not Supported Client Management Not Supported Collaboration Supported File Sharing Supported Project Management Not Supported Task Management Not Supported Time Tracking Not Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Not Supported
Integrations Commanders Act Not Supported DV Publisher Suite Not Supported FuseCommander Not Supported Illuma Not Supported MINT Not Supported Madyourself Not Supported ParkAve Not Supported Raptor Services Supported TrustCommander Not Supported View All 1 Integration	Integrations Commanders Act Supported DV Publisher Suite Supported FuseCommander Supported Illuma Supported MINT Supported Madyourself Supported ParkAve Supported Raptor Services Not Supported TrustCommander Supported View All 8 Integrations
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