Equativ Integrations

Madyourself’s next-gen ad building technology allows you to create amazing HTML5 ad through an intuitive Drag&Drop editor. No coding skills needed. Drag and drop text, image, element to create static, animated or dynamic HTML5 banner ads in minutes. Improve ad quality. Design the HTML5 banner animation you want and exploit our interactive rich media features as Gyrorama, 360° Product Viewer, 3D Cube, Carousel, Geolocation and much more. Build rich media ads from scratch or choose one of our high converting HTML5 ad templates crafted by our expert designers and marketers. Save production time, import design directly from Photoshop, choose between +100 engaging templates, +50 preset animations and select professional images from iStock Photo library. Making your own responsive rich media ads with an ad builder has never been easier. Focus on campaign strategy versus time-consuming tasks of building html5 ads and display banners.

Built for digital advertising salespeople. High impact and low cost display advertising that will impress your clients and boost renewals. Impress your local advertising prospects with something new and different. It's worked for hundreds of local news publications and can work for you too. ParkAve is an ad creation platform that our customers use to create ads from a library of ad formats. ParkAve does not collect personally identifiable information as part of the ad creation process. It does not sell or share customer data or visitor data. ParkAve brings Broadstreet's famous plug and play, high impact ad formats to any ad manager, including: Google Ad Manager, Advanced Ads for Wordpress, AdRotate, Smart Adserver, Adzerk, TownNews, and many more.

Today’s marketer is using a variety of channels to reach prospects and consumers and is targeting them via their preferred devices. This rise in marketing sophistication, and the number of gadgets a user leverages each day to consume digital content, make it difficult, if not impossible, to identify the person operating the device and their buying behaviours. Unless the user is logged in, modern tracking solutions rely on IP addresses and device IDs to identify the email and landing page assets a user engages with, which are typically tied to a marketing campaign. These IP addresses and device IDs provide basic information like location and previous browsing history, but not who the specific person is or their purchasing habits. FuseCommander solves for this by stitching together the user’s complete buyer’s journey including their preferred devices and channels, and the messaging that prompted them to act.

As a result of the increasing number of data breaches and the misuse of personal information, privacy management is a growing part of the modern marketing landscape. The General Data Protection Regulation (GDPR) has largely been perceived as a legal issue, due to the fines that can be imposed because of non-compliance, but it’s also created opportunities for brands to build greater trust with their users. In fact, according to research conducted by iProspect, 88% of global marketers say trust is a priority in 2019, and they are looking to build this trust through credibility, relevancy, and reliability. Fueled by consumer privacy laws like the GDPR, most marketers are turning to solutions like TrustCommander that alert website and mobile app users of the personal data that’s being captured, stored, and shared with third parties. TrustCommander prevents the execution of tags that weren’t explicitly authorized by users.

​Illuma is a contextual technology company that leverages contextual-AI to enhance digital advertising campaigns and content monetization. Its real-time scaling technology enables brands and agencies to improve campaign performance without relying on third-party cookies, offering privacy-friendly alternatives. For broadcasters, publishers, and online platforms, Illuma organizes, classifies, and categorizes inventory for commercial activation, enhancing contextual accuracy and user experience while unlocking new revenue streams through live campaign optimization. It also extends first-party audiences and optimizes toward client KPIs, targeting quality content with precision. Illuma's advanced contextual segments have been recognized for delivering strong results, with clients noting significant improvements in campaign performance and conversions.

MINT.ai is an AI-powered Advertising Resource Management (ARM) platform that unifies advertising data, automates workflow tasks, and deploys intelligent multi-agent AI systems across the full campaign lifecycle to improve efficiency and drive better business outcomes. It brings together AI Agents, workflow automation, and unified data into a single solution purpose-built for advertising resource management, enabling teams to plan, buy, activate, analyze, and optimize campaigns from one place with real-time insights. Its proactive AI multi-agent system acts like specialized virtual team members that collaborate with human teams to automate repetitive media planning and buying tasks, provide real-time performance reporting, and suggest adaptive optimizations that aim to maximize return on investment. MINT’s data layer standardizes and harmonizes advertising data across channels, offering a single source of truth for spend and performance insights.

Commanders Act Customer Data Platform lets you increase sales and loyalty through meaningful relationships with your leads and customers. New customer acquisition costs continue to rise but conversion rates have remained flat at 2.5%-5%. Brands are increasingly collecting data insights such as behavioral, demographic, psychographic, etc., from each and every lead and customer interaction because they know it can be used to improve their marketing campaign performance. That’s why it’s imperative you collect data from every lead and customer interaction. You should also cleanse, standardise and store it in a centralised database that’s accessible by all of your marketing channels, or used by your sales and customer service agents in your CRM platform. To truly be customer-centric, marketers first need to be data-driven. Therefore, it’s critical marketers have access to reliable data to evaluate the performance of their marketing tactics.

Maximize yield from your premium inventory. DV Publisher Suite provides the measurement, insights, and tools you need to improve ad delivery, inventory quality, and revenue performance in one place. Maximize your revenue with one of the industry’s first comprehensive yield solutions for publishers, combining data automation, media quality insights, and inventory optimization across all of your inventory, whether direct-sold or programmatic. DV lets you focus on your core revenue-producing tasks, rather than spending valuable time managing spreadsheets. Aggregate all of your data sources and revenue channels to make informed decisions through robust reporting and dashboards. Supercharge your ops and streamline billing with visual campaign performance monitoring on pacing, discrepancies, and more. Generate new revenue by discovering high-performing inventory based on DV fraud, viewability, and brand safety data.