BDEX vs. Hightouch Comparison


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About BDEX’S Omni IQ helps you find more customers identical to your ideal clients using a proprietary extended audience AI technology. The BDEX Identity Graph helps companies identify consumers across all channels. We authenticate over 470 million hashed email-MAID-IP matches linked to 113M households cross the US each month from our expansive network of SDKs, app publishers, and primary data sources. Talk to us about identity resolution. Nominated as the top Identity Technology by AdExchanger, BDEX is the only Identity Platform that guarantees all IDs are linked to real people, removing all IDs linked to bots, click farms and other forms of ad fraud as well as all temporary IDs due to Apple's ATT/DoNotTrack.		About Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook		Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Data exchange platform that empowers B2C companies to use the power of data to understand consumer behaviors		Audience Enterprises requiring an integration solution to sync customer data to other applications and platforms
Support Phone Support 24/7 Live Support Online		Support Phone Support 24/7 Live Support Online
API Offers API		API Offers API
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $250 per month Enterprise pricing starts at $2500 per month Free Version Free Trial		Pricing $350 per month Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 4.0 / 5 support 5.0 / 5 Read all reviews		Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros So far we have experienced an excellent result in using their Omni IQ platform to model our customers and build extended audiences for ad targeting. We have definitely seen an uptick in new customers from our latest ad campaign using the extended audiences we built. Cons The UI has more features than I really know what to do with, but maybe that's just me.		Pros from Real Users Pros - Fast implementation time. We launched in under a month at enterprise scale compared to a 9 month implementation with our previous CDP - Security. We get to keep all of our data in our own database because they don't store our data - Flexibility. We can use and data table in our database, not just user-level and click level data like a traditional CDP - Support. Support team is unreal. So fast and quality help in under 10 minutes every time
Training Documentation Webinars Live Online In Person		Training Documentation Webinars Live Online In Person
Company Information BDEX Founded: 2014 United States www.bdex.com		Company Information Hightouch Founded: 2019 United States hightouch.com
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Categories Consumer Data Customer Data Platforms (CDP) Data Enrichment Data Quality Identity Resolution		Categories AI eCommerce AI Marketing Customer Data Platforms (CDP) eCommerce Personalization eCommerce Tools Identity Resolution Personalization Reverse ETL
Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Show More Features Data Quality Features Address Validation Data Deduplication Data Discovery Data Profililng Master Data Management Match & Merge Metadata Management		Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling
Integrations Facebook Ads Meta Ads Astro by Astronomer Azure Cloud Services ChurnZero Freshdesk Front Google Ads Google Ads Editor Hyperline Loader.io Mailchimp NetSuite OneSignal Out Of The Blue Paradime Reddit Ads Salesforce Agentforce Marketing Salesforce CRM Analytics Show More Integrations View All 9 Integrations		Integrations Facebook Ads Meta Ads Astro by Astronomer Azure Cloud Services ChurnZero Freshdesk Front Google Ads Google Ads Editor Hyperline Loader.io Mailchimp NetSuite OneSignal Out Of The Blue Paradime Reddit Ads Salesforce Agentforce Marketing Salesforce CRM Analytics Show More Integrations View All 96 Integrations
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