BDEX vs. FullContact Comparison


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		Related Products Plauti For Salesforce and Microsoft Dynamics 365 CE teams who want to run reports, automation and AI only on data they can trust, Plauti is the native data-quality platform that diagnoses, cleans and makes data actionable without it ever leaving the CRM. Unlike bolt-on tools that export your data or native features that stop at detection, Plauti gives configurable, governed control across Salesforce and Dynamics — so the AI, analytics, and revenue engine on top can finally trust the data underneath. 124 Ratings Visit Website D&B Connect Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. 188 Ratings Visit Website Hightouch Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse. 484 Ratings Visit Website Iris Identity Protection Iris delivers flexible, integration-ready identity protection solutions that enable businesses to embed powerful security features directly into their existing digital experiences — without the cost or complexity of building from scratch. Whether you want full control or a pre-built experience, Iris offers two seamless approaches: Identity Protection API A developer-first solution that delivers Iris solutions (dark web monitoring, credit services, & much more) directly into your platform. Ideal for teams that want to fully customize the user experience while leveraging powerful protection behind the scenes. Micro-Experiences Customizable, embeddable components (“drop-in” modules) that can be added to your app or website. Perfect for quickly launching high-impact protection features with minimal development lift. Iris helps you turn identity protection into a seamless, value-added feature of your platform, driving engagement, trust, and long-term customer loyalty. 3 Ratings Visit Website Bluepear Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search. It monitors branded search queries 24/7 across all geographies, device types, and search engines (Google, Bing, Yahoo!, Yandex) to detect unauthorized keyword bidding, ad hijacking, coupon code abuse, and trademark violations. The platform's uncloaking tool reveals actual landing pages and redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email, and structured compliance reports for each incident. It serves PPC teams, affiliate managers, and compliance teams in e-commerce, travel, pharma, health and beauty, marketing agencies, and IT/SaaS. Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level. 57 Ratings Visit Website TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). 89 Ratings Visit Website iDenfy Powerful, all-in-one identity verification, fraud prevention, and compliance platform. iDenfy protects startups, financial institutions, gambling, streaming, ridesharing, and other digital services from identity fraud using a three-layer identity verification process. The process protects businesses from the most threatening forms of identity fraud. iDenfy also provides services for business verification, proxy detection, fraud scoring, AML screening and monitoring, NFC verification, and other fraud prevention services. Founded before AML, fraud, and GDPR regulations were put into place, iDenfy pioneered identity verification. The company covers users' ID verification process in full, combining AI-based biometric recognition and manual human checks to ensure they are real users. Save up to 40% of identity verification costs using our ID verification software. Pay per successful ID verification and save up to 40% of identity verification services expenses. 277 Ratings Visit Website ARGOS Identity ARGOS is an AI-powered identity verification and workflow automation platform that helps businesses securely verify individuals and organizations worldwide. Our mission is to create a safer digital ecosystem by enabling companies to identify anyone, anywhere, at any time. ARGOS ID Check provides fast, seamless remote identity verification for fintech, gaming, virtual assets, e-commerce, telecommunications, and other regulated or high-risk industries. Supporting identity documents from more than 200 countries, it combines document verification, facial recognition, selfie verification, liveness detection, AML screening, age verification, and fraud prevention in one platform. Its modular design allows businesses to customize each verification workflow based on their risk, compliance, and customer experience requirements. ARGOS helps detect forged documents, deepfakes, duplicate accounts, bots, VPNs, and other suspicious activity while reducing friction during onboarding. ARGOS Omni extends these capabilities to KYB and general workflow automation. It helps businesses streamline document collection and data extraction, business registry searches, ownership and UBO identification, AML screening, and case review. Customizable workflows, decision rules, and detailed audit trails reduce manual work and create a more consistent, scalable compliance process. Together, ARGOS ID Check and Omni help organizations onboard customers and businesses faster, reduce operational costs, prevent fraud, and manage compliance more effectively. 8 Ratings Visit Website GWI Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names. 201 Ratings Visit Website Josys Josys is a modern AI-native identity security and governance platform. Enterprise AI adoption has made identity the fastest-growing attack surface — and the hardest to govern. Josys discovers, governs, and secures every identity - human, machine, and AI agent - across every application in the enterprise. Built on policy-led governance, Josys lets security and IT teams define access policies once and enforce them autonomously: risk is surfaced, access is controlled, and identity threats are remediated in real time, without manual oversight. Trusted by over 1,000 organizations and MSPs worldwide, Josys turns identity from the fastest-growing attack surface into an autonomously governed advantage. For more information, visit josys.com. 263 Ratings Visit Website
About BDEX’S Omni IQ helps you find more customers identical to your ideal clients using a proprietary extended audience AI technology. The BDEX Identity Graph helps companies identify consumers across all channels. We authenticate over 470 million hashed email-MAID-IP matches linked to 113M households cross the US each month from our expansive network of SDKs, app publishers, and primary data sources. Talk to us about identity resolution. Nominated as the top Identity Technology by AdExchanger, BDEX is the only Identity Platform that guarantees all IDs are linked to real people, removing all IDs linked to bots, click farms and other forms of ad fraud as well as all temporary IDs due to Apple's ATT/DoNotTrack.	About FullContact is a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting along with measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Data exchange platform that empowers B2C companies to use the power of data to understand consumer behaviors	Audience Marketers, product managers, data analysts, and developers
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $250 per month Enterprise pricing starts at $2500 per month Free Version Supported Free Trial Supported	Pricing Pay As You Go Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 4.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 4.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 4.0 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros So far we have experienced an excellent result in using their Omni IQ platform to model our customers and build extended audiences for ad targeting. We have definitely seen an uptick in new customers from our latest ad campaign using the extended audiences we built. Cons The UI has more features than I really know what to do with, but maybe that's just me.	Pros & Cons from Real Users Pros Great JSON based API Easy to integrate Multiple data sources Really quick search results Good documentation Free version Cons The free version & even the standard paid plan is pretty limited in terms of hits.
Training Documentation Not Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Not Supported In Person Not Supported
Company Information BDEX Founded: 2014 United States www.bdex.com	Company Information FullContact Founded: 2010 United States www.fullcontact.com
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Categories Ad Fraud Detection Supported Consumer Data Supported Customer Data Platforms (CDP) Supported Data Enrichment Supported Data Quality Supported Identity Resolution Supported	Categories Data Enrichment Supported Data Extraction Supported Identity Management Supported Identity Resolution Supported Lead Intelligence Supported Lead Management Supported Marketing Account Intelligence Supported Sales Enablement Supported Sales Force Automation Supported
Show More Features Customer Data Platforms (CDP) Features Behavioral Analytics Not Supported Campaign Management Not Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Not Supported Personalization Supported Predictive Modeling Supported Data Quality Features Address Validation Supported Data Deduplication Not Supported Data Discovery Supported Data Profililng Not Supported Master Data Management Not Supported Match & Merge Supported Metadata Management Not Supported	Show More Features Data Extraction Features Disparate Data Collection Supported Document Extraction Not Supported Email Address Extraction Supported Image Extraction Not Supported IP Address Extraction Not Supported Phone Number Extraction Supported Pricing Extraction Not Supported Web Data Extraction Supported Identity Management Features Access Certification Not Supported Compliance Management Not Supported Multifactor Authentication Not Supported Password Management Not Supported Privileged Account Management Supported Self-Service Access Request Supported Single Sign On Supported User Activity Monitoring Supported User Provisioning Supported Lead Management Features Activity Tracking Not Supported Campaign Management Not Supported Lead Capture Not Supported Lead Distribution Not Supported Lead Nurturing Supported Lead Scoring Not Supported Lead Segmentation Supported Pipeline Management Not Supported Prospecting Tools Supported Source Tracking Not Supported Sales Enablement Features Collaboration Not Supported Contact Management Supported Content Management Not Supported Document Management Not Supported Goals / Quota Management Not Supported Lead Management Supported Meeting Management Not Supported Performance Management Not Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Not Supported Training Management Not Supported Sales Force Automation Features Call Management Not Supported Campaign Management Not Supported Channel Management Not Supported Commission Management Not Supported Contact Management Supported Contract Management Not Supported Customer Database Supported Email Marketing Supported Field Sales Management Supported Lead Management Supported Opportunity Management Supported Performance Metrics Supported Proposal Generation Not Supported Referral Tracking Not Supported Sales Forecasting Supported Territory Management Not Supported
Integrations ActiveCampaign Not Supported Axis LMS Not Supported CaliberMind Not Supported Campaign Monitor Not Supported Campaigner Not Supported Capsule Not Supported Constant Contact Lead Gen & CRM Not Supported Desktop.com Not Supported HubSpot Data Hub Not Supported Insightly Not Supported Optimizely One Not Supported Salesforce Marketing Cloud Account Engagement Not Supported Simon AI Not Supported Teamleader Not Supported TransUnion TruEmpower Supported TrueMail Not Supported Whelp Not Supported Wrike Not Supported Zendesk Not Supported vcita Not Supported Show More Integrations View All 9 Integrations	Integrations ActiveCampaign Supported Axis LMS Supported CaliberMind Supported Campaign Monitor Supported Campaigner Supported Capsule Supported Constant Contact Lead Gen & CRM Supported Desktop.com Supported HubSpot Data Hub Supported Insightly Supported Optimizely One Supported Salesforce Marketing Cloud Account Engagement Supported Simon AI Supported Teamleader Supported TransUnion TruEmpower Not Supported TrueMail Supported Whelp Supported Wrike Supported Zendesk Supported vcita Supported Show More Integrations View All 92 Integrations
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