Axerto vs. Smartlook Comparison


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About Axerto is a Conversion Engine engineered for performance marketers and agencies to lower Google Ads CPA and maximize Quality Scores. Unlike generic page builders, Axerto integrates directly with your Google Ads API to deploy high-converting funnels based on your winning ad assets, ensuring perfect message match. Core Capabilities: • Dynamic Text Replacement (DTR): Automatically adapts landing page copy to match the user’s exact search query and ad intent. • Zero-GTM Tracking: Instantly deploy server-side conversion tracking, Enhanced Conversions, and accurate iOS attribution without touching Google Tag Manager. • Native Lead Routing: Capture leads in a built-in CRM, or route them instantly via native Webhooks and Zapier integrations. • Agency Workspaces: Centralize multiple client accounts, isolate tracking pixels, and manage team permissions from one dashboard. Built for media buyers who demand precision tracking, higher ROI, and zero technical bottlenecks.	About Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience PPC specialists, performance marketers, digital advertising agencies, and B2B SaaS startups	Audience Mobile & Web Developers, UX Designers, Digital Marketing, Analysts
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $19/month Free Version Free Trial	Pricing $39 per month Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.8 / 5 ease 4.9 / 5 features 4.5 / 5 design 4.6 / 5 support 4.8 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Axerto Founded: 2026 Uzbekistan axerto.com	Company Information Smartlook Founded: 2016 Czech Republic www.smartlook.com/
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Categories Conversion Rate Optimization	Categories AB Testing Conversion Rate Optimization Customer Experience Digital Analytics Heatmap Marketing Analytics Mobile App Analytics Mobile App Optimization Predictive Analytics Product Analytics Session Replay UX Web Analytics
	Show More Features AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Heatmap Features Behavioral Mapping Dashboard Dynamic Maps Element Analytics Embeddable Maps For Sales For Science Radial Mapping Territorial Mapping Website Analytics Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Mobile App Analytics Features A/B Testing Channel Attribution Cohort Analysis Funnel Analysis In-App Events Tracking Push Notifications Retention Tracking Revenue Tracking Uninstall Tracking Predictive Analytics Features AI / Machine Learning Benchmarking Data Blending Data Mining Demand Forecasting For Education For Healthcare Modeling & Simulation Sentiment Analysis Product Analytics Features Attribution Automatic Data Capture Churn Reporting Customer Feedback Collection Customer Guidance Customer Journey Analytics Data Export Data History Retention Data Labeling Product Engagement Scoring Real-Time Data Analysis Touchpoint Analytics User Segmentation Session Replay Features Eye Tracking Form Analytics Heatmaps Mouse Tracking Optimization Tools Session Recording Surveys User Experience Analysis User Feedback Visitor Segmentation UX Features Animation For Mobile For Websites Heatmaps Prototyping Screen Activity Recording Unmoderated Testing Usability Testing User Journeys User Research Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking
Integrations Clym Google Ads Google Analytics Intercom Jimdo Kameleoon Meta Ads Mixpanel Nekton.ai Piwik PRO Product Fruits Quickwork Shopify Shopify Plus Stackreaction Unbounce Weebly WordPress Zapier Zendesk Show More Integrations View All 3 Integrations	Integrations Clym Google Ads Google Analytics Intercom Jimdo Kameleoon Meta Ads Mixpanel Nekton.ai Piwik PRO Product Fruits Quickwork Shopify Shopify Plus Stackreaction Unbounce Weebly WordPress Zapier Zendesk Show More Integrations View All 18 Integrations
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