Appier AIRIS vs. Improvado Comparison


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About AIRIS is a next-generation, AI-powered customer-data platform that enables marketers to integrate any customer data in real time, unifying interactions across web, mobile, cloud, CRM, and offline systems to create a holistic 360° view of each individual. It allows data teams to load and map first-party data, build custom attributes, and resolve identities from disparate sources, then activate those attributes directly into marketing or personalization workflows. AIRIS visualizes insights with marketer-friendly dashboards and templates, enabling rapid segmentation, analysis of customer journeys, and actionable metrics, while its predictive models (such as conversion and price-sensitivity scoring) tag users with 500+ predictive attributes without requiring in-house data-science expertise. By shortening the time from data to visualization and then to activation, AIRIS empowers brands to move from insight to campaign in minutes rather than months, and support real-time remarketing.	About Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly: - Integrates all your marketing and sales data into a unified dashboard - Normalizes disparate data structures into consistent, usable formats - Generates instant reports that previously took days to compile manually - Delivers real-time cross-channel performance insights - Automatically updates your visualization tools like Tableau, Looker, or Power BI
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketing teams at data-driven brands seeking a tool to unify their customer data, extract predictive insights and activate campaigns with precision	Audience Mid-size and enterprise-level brands and agencies
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 4.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Appier Founded: 2012 Taiwan www.appier.com/en/products/airis	Company Information Improvado Founded: 2015 United States improvado.io
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Categories Marketing Analytics	Categories Big Data Continuous Integration Data Analysis Data Extraction Data Preparation Data Visualization Data Warehouse eCommerce Integration ETL Integration Marketing Analytics Marketing Automation Social Media Management
	Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Show More Features Big Data Features Collaboration Data Blends Data Cleansing Data Mining Data Visualization Data Warehousing High Volume Processing No-Code Sandbox Predictive Analytics Templates Continuous Integration Features Build Log Change Management Configuration Management Continuous Delivery Continuous Deployment Debugging Permission Management Quality Assurance Management Testing Management Data Analysis Features Data Discovery Data Visualization High Volume Processing Predictive Analytics Regression Analysis Sentiment Analysis Statistical Modeling Text Analytics Data Extraction Features Disparate Data Collection Document Extraction Email Address Extraction Image Extraction IP Address Extraction Phone Number Extraction Pricing Extraction Web Data Extraction Data Preparation Features Collaboration Tools Data Access Data Blending Data Cleansing Data Governance Data Mashup Data Modeling Data Transformation Machine Learning Visual User Interface Data Visualization Features Analytics Content Management Dashboard Creation Filtered Views OLAP Relational Display Simulation Models Visual Discovery Data Warehouse Features Ad hoc Query Analytics Data Integration Data Migration Data Quality Control ETL - Extract / Transfer / Load In-Memory Processing Match & Merge ETL Features Data Analysis Data Filtering Data Quality Control Job Scheduling Match & Merge Metadata Management Non-Relational Transformations Version Control Integration Features Dashboard ETL - Extract / Transform / Load Metadata Management Multiple Data Sources Web Services Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring
Integrations Salesforce ActiveCampaign Amazon Android AppsFlyer Eloqua Google Ads HubSpot Marketing Hub LinkedIn Marketing Solutions Localytics Microsoft Excel Mixpanel OZON Partnerize Pepperjam Pinterest Shopify VK X (Twitter) eBay Show More Integrations View All 4 Integrations	Integrations Salesforce ActiveCampaign Amazon Android AppsFlyer Eloqua Google Ads HubSpot Marketing Hub LinkedIn Marketing Solutions Localytics Microsoft Excel Mixpanel OZON Partnerize Pepperjam Pinterest Shopify VK X (Twitter) eBay Show More Integrations View All 58 Integrations
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