Airbridge vs. AppsFlyer Comparison


Airbridge AB180	AppsFlyer	+	+
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		Related Products TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). 89 Ratings Visit Website CTM CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes. 939 Ratings Visit Website Bluepear Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search. It monitors branded search queries 24/7 across all geographies, device types, and search engines (Google, Bing, Yahoo!, Yandex) to detect unauthorized keyword bidding, ad hijacking, coupon code abuse, and trademark violations. The platform's uncloaking tool reveals actual landing pages and redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email, and structured compliance reports for each incident. It serves PPC teams, affiliate managers, and compliance teams in e-commerce, travel, pharma, health and beauty, marketing agencies, and IT/SaaS. Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level. 70 Ratings Visit Website Code-Cube.io Code-Cube.io is the full-stack data collection observability platform that protects your dataLayer, tags and conversion data. It detects tracking issues instantly and provides real-time alerts to prevent data loss and performance drops. The platform eliminates the need for manual QA by continuously auditing tracking implementations across websites and applications. Users gain full visibility into how tags and events behave across both client-side and server-side environments. Code-Cube.io ensures that marketing data remains accurate, enabling better decision-making, preventing wasted ad spend and maximizing campaign performance. 7 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,400 Ratings Visit Website Superfiliate The brands who are winning with creator programs aren't just running more campaigns. They're building a creator-led growth system. Superfiliate replaces the fragmentation of multiple tools and tabs with one unified creator-led growth platform. Brands can launch, manage, and scale every creator relationship—ambassadors, affiliates, influencers, and paid partners—with unified profiles, automated workflows, and built-in discovery tools that deliver measurable growth. Brands including Graza, Cymbiotika, Omnilux, and MUD\WTR are using Superfiliate to run high-output creator programs that feed their paid media engines with tested content and clear revenue data. First-party integrations with Meta, TikTok Shop, and YouTube unify the data that brands need to source creators, see what content is performing, and which partners are driving revenue— turning creator programs into a growth channel that compounds. 49 Ratings Visit Website Fraud.net Fraudnet's AI-driven platform empowers enterprises to prevent threats, streamline compliance, and manage risk in real-time. Our sophisticated machine learning models continuously learn from billions of transactions to identify anomalies and predict fraud attacks. Our unified solutions: comprehensive screening for smoother onboarding & improved compliance, continuous monitoring to proactively identify new threats, & precision fraud detection across channels and payment types. With dozens of data integrations and advanced analytics, you'll dramatically reduce false positives while gaining unmatched visibility. And, with no-code/low-code integration, our solution scales effortlessly as you grow. The results speak volumes: Leading payments companies, financial institutions, innovative fintechs, and commerce brands trust us worldwide—and they're seeing dramatic results: 80% reduction in fraud losses and 97% fewer false positives. Request your demo today and discover Fraudnet. 56 Ratings Visit Website FirstPromoter Affiliate, influencer & referral management software in one platform. Connect your billing, set commission rules and launch same day. We integrate natively with Stripe, Paddle, Chargebee, Recurly, and Braintree. Every billing event flows through: upgrades, downgrades, renewals, refunds, and cancellations each adjust commissions automatically, so payouts always match revenue. Payouts can run fully auto-managed, or in bulk via PayPal and Wise. Tax forms (W-9/W-8BEN) are collected before money moves and invoices are generated on every payout, cutting out most of the admin that normally comes with running a program. Your promoters work from a dashboard carrying your brand, with their links, coupon codes, and earnings in one place. On your side: advanced 18-point reporting, custom commission structures from flat fees to multi-tier, fraud detection, and broadcast emails to your entire promoter base. Launch your program today! 14 days free trial. No credit card needed. 67 Ratings Visit Website DropTrack DropTrack is a music promotion platform that helps independent artists, labels, managers, DJs, playlist curators, blogs, radio contacts, and fans discover and engage with new releases. The platform supports targeted submissions, email campaigns, Spotify playlist placement, AI-generated press materials, and analytics for tracking who opened, played, downloaded, commented, or returned to a track. Artists can use DropTrack’s Music Analyzer to evaluate readiness, mood, genre, similar artists, and next steps before investing in promotion. DropTrack also helps users create album art, press releases, bios, track versions, and timestamped comments to prepare a more professional release. Labels and managers can manage multiple artists, run unlimited campaigns, use genre-based contact lists, and measure engagement across releases. Built for music promotion workflows, DropTrack helps artists and music teams get tracks ready, reach the right industry contacts, and follow up based on real listener behavior. 191 Ratings Visit Website Insightful Insightful is a Work Intelligence platform that helps organizations understand how work actually happens across people, processes, and AI, so they can improve performance, optimize workflows, and reduce operational waste. 1. Workforce Analytics: Measure workforce productivity, utilization, and performance 2. Workflow Optimization: Identify bottlenecks, eliminate inefficiencies, and optimize workflows 3. Work Intelligence: Measure AI adoption, usage, and ROI of your AI investments With Insightful, you can: • Understand how work happens across teams, processes, and AI • Spot drops in utilization and output early • Track AI adoption, usage, and business impact • Create a custom layout with widgets to see the metrics most relevant to your role • See where work slows, stalls, or creates rework across workflows • Compare performance across teams, roles, or locations • Use real activity data to review work and resolve disputes • Automate time tracking and reporting 707 Ratings Visit Website
About People-based Attribution and Campaign Measurement for Web and Mobile. Full visibility for campaigns across all platforms, channels, and devices with tools for unified measurement, campaign analytics, and accurate attribution. Customizable dashboard to present holistic measurement metrics. Airbridge’s measurement capabilities allow you to deeply analyze the performance of your executed marketing campaigns through various metrics ranging from engagements, uninstalls, retention, impressions, cost, and revenue. Measure and attribute conversions to the right media, device and platform. Our last click and statistical multi-touch models allows you to track complex non-linear customer journeys and determine in granularity the value of each campaign, channels, platforms and search keywords in influencing customer conversions. Customizable detection parameters equipped with validation rules for genuine measurement. Eliminate wasteful spending on ad fraud with Airbridge.	About AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Companies interested in a people-based Attribution and Campaign Measurement solution for Web and Mobile	Audience User Acquisition managers
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Not Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Prices based on daily active users Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information AB180 Founded: 2015 South Korea www.airbridge.io	Company Information AppsFlyer Founded: 2011 United States www.appsflyer.com
Alternatives Linkrunner	Alternatives Kochava
Kochava	Singular
Singular	Adjust
Attribution	Trackier CloudStuff Technology Pvt Ltd
MyTracker View All	MyTracker View All
Categories Ad Fraud Detection Supported Click Fraud Supported Marketing Attribution Supported Mobile Measurement Partners (MMP) Supported	Categories Campaign Management Supported Conversion Tracking Supported Data Clean Room Supported Data Collaboration Supported Marketing Attribution Supported Mobile App Analytics Supported Mobile App Optimization Supported Mobile Measurement Partners (MMP) Supported
	Show More Features Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Supported
Integrations Amplitude Supported MobileAction Supported WillBot Supported tvScientific Supported AppFollow Not Supported Appsfire Not Supported B2Metric Not Supported Dynamo Not Supported IPQualityScore Not Supported Insider One Not Supported Integrate.io Not Supported Kadam Not Supported MSIGHTS Not Supported RevX Not Supported Shift Not Supported Stackreaction Not Supported Trackonomics Not Supported Voyantis Not Supported cXchange Not Supported Show More Integrations View All 6 Integrations	Integrations Amplitude Supported MobileAction Supported WillBot Supported tvScientific Supported AppFollow Supported Appsfire Supported B2Metric Supported Dynamo Supported IPQualityScore Supported Insider One Supported Integrate.io Supported Kadam Supported MSIGHTS Supported RevX Supported Shift Supported Stackreaction Supported Trackonomics Supported Voyantis Supported cXchange Supported Show More Integrations View All 130 Integrations
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