Opti-BehaviorOptiUser
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Related Products
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About
Air360 is a privacy-first digital experience analytics for CRO. Air360 will guide you to understand the user behavior on your website and reveals hidden behavior.
We focus on having a easy to use analytics tools that gets actionable insights to optimize your website and boost your conversion rate fast.
CRO is going to be quick and easy with Air360
* Automatically track user interactions, errors, and purchases—no coding or tags needed.
* Segment user behavior for insightful analysis.
* Investigate user pathways and buying trends to pinpoint obstacles and page-level friction.
* Boost personalization, testing, and design with easy integrations to accelerate CRO.
*CRO experts will help you along the way
Air360 is also a cookieless tracking solution enabling you to become privacy focused than ever.
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About
Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow.
All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required.
Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action.
Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Businesses looking for tool to conduct CRO/ UX analytics to improve engagement and retain their mobile, desktop and app users .
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Audience
WordPress sites
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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PricingSessions-based
Free Version
Free Trial
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Pricing
$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking. Business EUR 179/year: multi-site licence. Agency EUR 299/year: white-label client reports and agency dashboard. All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAir360
Founded: 2016
Japan
www.air360.io
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Company InformationOptiUser
Founded: 2026
France
optiuser.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Heatmap Features
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
Session Replay Features
Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation
Digital Experience Platforms (DXP) Features
Alerts / Notifications
Auto-Tagging
Blogs
Calendar
Content Modeling
Digital Asset Management
File Sharing
Form Builder
Forums / Message Boards
Headless CMS
Knowledge Base
Performance Monitoring
Personalization / Segmentation
Reporting / Analytics
Surveys / Polls
Templates
User Management / Permissions
Version Control
Wiki
Workflow Management
Web Analytics Features
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
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Heatmap Features
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
Session Replay Features
Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation
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Integrations
AB Tasty
Astra
Autoptimize
Beaver Builder
Contact Form 7
Elementor
Forminator
Google Chrome
Gravity Forms
Hummingbird
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Integrations
AB Tasty
Astra
Autoptimize
Beaver Builder
Contact Form 7
Elementor
Forminator
Google Chrome
Gravity Forms
Hummingbird
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