Air360 vs. Opti-Behavior Comparison


Air360	Opti-Behavior OptiUser	+	+
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About Air360 is a privacy-first digital experience analytics for CRO. Air360 will guide you to understand the user behavior on your website and reveals hidden behavior. We focus on having a easy to use analytics tools that gets actionable insights to optimize your website and boost your conversion rate fast. CRO is going to be quick and easy with Air360 * Automatically track user interactions, errors, and purchases—no coding or tags needed. * Segment user behavior for insightful analysis. * Investigate user pathways and buying trends to pinpoint obstacles and page-level friction. * Boost personalization, testing, and design with easy integrations to accelerate CRO. *CRO experts will help you along the way Air360 is also a cookieless tracking solution enabling you to become privacy focused than ever.	About Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses looking for tool to conduct CRO/ UX analytics to improve engagement and retain their mobile, desktop and app users .	Audience WordPress sites
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Sessions-based Free Version Not Supported Free Trial Not Supported	Pricing $0 Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing. Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking. Business EUR 179/year: multi-site licence. Agency EUR 299/year: white-label client reports and agency dashboard. All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Air360 Founded: 2016 Japan www.air360.io	Company Information OptiUser Founded: 2026 France optiuser.com
Alternatives TWIPLA	Alternatives MotionKit
Contentsquare	Gutenix
Fullstory	SolidWP
Smartlook	WP Rocket
Mouseflow View All	Citadela View All
Categories Conversion Rate Optimization Supported Digital Analytics Supported Digital Experience Platforms (DXP) Supported Heatmap Supported Session Replay Supported Web Analytics Supported	Categories Heatmap Supported Session Replay Supported
Heatmap Features Behavioral Mapping Supported Dashboard Supported Dynamic Maps Not Supported Element Analytics Supported Embeddable Maps Supported For Sales Supported For Science Supported Radial Mapping Not Supported Territorial Mapping Supported Website Analytics Supported Session Replay Features Eye Tracking Not Supported Form Analytics Not Supported Heatmaps Not Supported Mouse Tracking Supported Optimization Tools Supported Session Recording Supported Surveys Not Supported User Experience Analysis Supported User Feedback Not Supported Visitor Segmentation Supported Show More Features Digital Experience Platforms (DXP) Features Alerts / Notifications Supported Auto-Tagging Not Supported Blogs Not Supported Calendar Not Supported Content Modeling Not Supported Digital Asset Management Not Supported File Sharing Not Supported Form Builder Not Supported Forums / Message Boards Not Supported Headless CMS Not Supported Knowledge Base Not Supported Performance Monitoring Not Supported Personalization / Segmentation Supported Reporting / Analytics Supported Surveys / Polls Not Supported Templates Not Supported User Management / Permissions Not Supported Version Control Not Supported Wiki Not Supported Workflow Management Not Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Supported Keyword Tracking Not Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Supported User Interaction Tracking Supported	Heatmap Features Behavioral Mapping Supported Dashboard Supported Dynamic Maps Supported Element Analytics Supported Embeddable Maps Not Supported For Sales Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Session Replay Features Eye Tracking Supported Form Analytics Supported Heatmaps Supported Mouse Tracking Supported Optimization Tools Supported Session Recording Supported Surveys Supported User Experience Analysis Supported User Feedback Supported Visitor Segmentation Supported
Integrations Astra Not Supported Beaver Builder Not Supported Elementor Not Supported Forminator Not Supported Google Chrome Supported Gravity Forms Not Supported Hummingbird Not Supported Jetpack for Wordpress Not Supported Kameleoon Supported LiteSpeed Web Server Not Supported Looker Supported Microsoft Power BI Supported Oxygen Not Supported SFTPPlus Supported Salesforce Supported W3 Total Cache Not Supported WPBakery Not Supported WPForms Not Supported WooCommerce Not Supported WordPress Not Supported Show More Integrations View All 7 Integrations	Integrations Astra Supported Beaver Builder Supported Elementor Supported Forminator Supported Google Chrome Not Supported Gravity Forms Supported Hummingbird Supported Jetpack for Wordpress Supported Kameleoon Not Supported LiteSpeed Web Server Supported Looker Not Supported Microsoft Power BI Not Supported Oxygen Supported SFTPPlus Not Supported Salesforce Not Supported W3 Total Cache Supported WPBakery Supported WPForms Supported WooCommerce Supported WordPress Supported Show More Integrations View All 19 Integrations
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