Atlas DXAffinitiv
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Related Products
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About
Affinity Solutions offers a consumer purchase-data and insight platform designed to give brands, media companies, retailers, banks, and financial institutions a full understanding of actual consumer spending behavior by analyzing more than 150 million consented credit and debit card accounts, over 86 billion transactions, and more than $4 trillion in spend. Its AI engine, Comet, ingests raw transaction data, filters and normalizes it for accuracy, integrates diverse sources into a unified consumer view, safeguards privacy through anonymization, enriches with demographics and lifestyle data, tags purchases by brand, channel, and location, and enables real-time activation and measurement. With modules such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, it allows marketers to identify market opportunities, build prospect and buyer audiences, and link media exposure to actual purchase outcomes.
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About
Atlas DX is a cloud-based platform that powers Affinitiv's sales, service, and retention marketing solutions for the automotive industry. This single, fully integrated platform is built on predictive intelligence to promote initial purchase, repurchase, and long-term loyalty, accelerating performance for OEMs and dealers. Atlas DX enables our clients to drive engagement using hyper-personalized messaging online, offline, and in-person based on Affinitiv's proprietary 360-degree view of auto consumers and their vehicles. This seamless, integrated experience enables dealers to use the same platform to market to consumers via their preferred media channel and then schedule a service appointment directly from the marketing communication. Atlas DX ensures marketing efforts are being optimized for dealers and OEMs, enhancing the overall consumer experience. Deliver consistent, unified, and innovative messages to the right consumer based on demographic, behavioral, and psychographic data.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Brands, media agencies, financial institutions and retail marketers seeking a tool to understand real consumer purchases, build high-precision audiences, optimize campaigns and measure true marketing outcomes
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Audience
Companies in the automotive industry in need of a sales, service, and retention marketing solution
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAffinity Solutions
Founded: 2005
United States
www.affinity.solutions/
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Company InformationAffinitiv
United States
www.affinitiv.com/atlas/
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Categories |
Categories |
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Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
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KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk
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Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk
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