Quantcast MeasureQuantcast
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About
Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.
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About
Quantcast Measure, an audience intelligence solution deployed across 100M+ web and mobile destinations. Gain real-time insight and research into the demographic and psychographic makeup of your audience. Learn how unique audiences engage with your website content. Leverage your unique audience insights to fuel more relevant messaging, ad campaigns, and content. Direct measurement delivers nuanced, real-time insights into your digital properties. Many audience measurement tools, such as Nielsen ratings, rely on panel-based data collection, which can deliver insights months after the fact. Direct measurement delivers real-time insights within minutes. Understanding your audiences as they visit your site has never been easier. Learn what your audience buys, what brands they prefer, what cars they drive, what media they consume outside of your site, and other consumption analytics. Implemented across 100M+ web destinations, we see users multiple times a day.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision
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Audience
Companies requiring a tool to get real-time insights into their audience engagement with their website content
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
Free
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Not Supported
In Person
Supported
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Company InformationAffinity Answers
United States
www.affinityanswers.com/data/
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Company InformationQuantcast
Founded: 2006
United States
www.quantcast.com/products/measure-audience-insights/
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Categories |
Categories |
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Integrations
Facebook
Supported
Instagram
Supported
Quantcast
Not Supported
Reddit
Supported
The Trade Desk
Supported
TikTok
Supported
X (Twitter)
Supported
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Integrations
Facebook
Not Supported
Instagram
Not Supported
Quantcast
Supported
Reddit
Not Supported
The Trade Desk
Not Supported
TikTok
Not Supported
X (Twitter)
Not Supported
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