Buyer Discovery

Buyer Discovery

Gartner Digital Markets
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About

Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.

About

Expand your funnel to target, market and convert buyer prospects into highly-qualified leads with traffic insights. Identify sales-ready prospects actively looking for your product. Buyer Discovery leverages Gartner Digital Markets’ unparalleled volume of more than 9 million monthly software buyers to identify new marketing and sales prospects. Enhance your sales and marketing efforts with targeted lists of in-market software buyers interested in products like yours. Identifiable sales prospecting with the Buyer Discovery API. Daily access to download your recent buyer intent data. Visual analysis for ad-hoc discovery and tailored data deliverables.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision

Audience

B2B companies

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Affinity Answers
United States
www.affinityanswers.com/data/

Company Information

Gartner Digital Markets
Founded: 1979
United States
digital-markets.gartner.com/buyer-discovery

Alternatives

Alternatives

TrueTargeting

TrueTargeting

Infillion

Categories

Categories

Buyer Intent Features

B2B Lead Generation
Channel Attribution
Competitor Analysis
Content Marketing
CRM Integration
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Integrations

3D Cloud
Facebook
HubSpot CRM
HubSpot Customer Platform
Imperva CDN
Imperva DDoS Protection
Imperva WAF
Instagram
Microsoft Power Platform
Reddit
Salesforce
Scuba Database Vulnerability Scanner
The Trade Desk
TikTok
X (Twitter)

Integrations

3D Cloud
Facebook
HubSpot CRM
HubSpot Customer Platform
Imperva CDN
Imperva DDoS Protection
Imperva WAF
Instagram
Microsoft Power Platform
Reddit
Salesforce
Scuba Database Vulnerability Scanner
The Trade Desk
TikTok
X (Twitter)
Claim Affinity Answers and update features and information
Claim Affinity Answers and update features and information
Claim Buyer Discovery and update features and information
Claim Buyer Discovery and update features and information