Buyer DiscoveryGartner Digital Markets
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Related Products
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About
Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.
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About
Expand your funnel to target, market and convert buyer prospects into highly-qualified leads with traffic insights. Identify sales-ready prospects actively looking for your product. Buyer Discovery leverages Gartner Digital Markets’ unparalleled volume of more than 9 million monthly software buyers to identify new marketing and sales prospects. Enhance your sales and marketing efforts with targeted lists of in-market software buyers interested in products like yours. Identifiable sales prospecting with the Buyer Discovery API. Daily access to download your recent buyer intent data. Visual analysis for ad-hoc discovery and tailored data deliverables.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision
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Audience
B2B companies
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAffinity Answers
United States
www.affinityanswers.com/data/
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Company InformationGartner Digital Markets
Founded: 1979
United States
digital-markets.gartner.com/buyer-discovery
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Categories |
Categories |
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Buyer Intent Features
B2B Lead Generation
Channel Attribution
Competitor Analysis
Content Marketing
CRM Integration
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
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Integrations
3D Cloud
Facebook
HubSpot CRM
HubSpot Customer Platform
Imperva CDN
Imperva DDoS Protection
Imperva WAF
Instagram
Microsoft Power Platform
Reddit
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Integrations
3D Cloud
Facebook
HubSpot CRM
HubSpot Customer Platform
Imperva CDN
Imperva DDoS Protection
Imperva WAF
Instagram
Microsoft Power Platform
Reddit
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