Adobe AnalyticsAdobe 
                        
                        
                        
                        
                     | 
        
        
        
            Adobe TargetAdobe 
                        
                        
                     | 
        
        |||||
Related Products
  | 
            
            ||||||
                
            
            
            About
            Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.
             
            
        
         | 
        
        
                
            
            
            About
            Test and optimize every experience, every time. With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them. The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel. Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time. AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click. Exceptional customer experiences require exceptional tools.
             
            
        
         | 
        |||||
        
        Platforms Supported
            
                Windows
            
            
         
        
    
        
        
            
                Mac
            
            
         
        
    
        
        
            
                Linux
            
            
         
        
    
        
        
            
                Cloud
            
            
         
        
    
        
        
            
                On-Premises
            
            
         
        
    
        
        
            
                iPhone
            
            
         
        
    
        
        
            
                iPad
            
            
         
        
    
        
        
            
                Android
            
            
         
        
    
        
        
            
                Chromebook
            
            
         
        
    
         | 
        
        
        
        Platforms Supported
            
                Windows
            
            
         
        
    
        
        
            
                Mac
            
            
         
        
    
        
        
            
                Linux
            
            
         
        
    
        
        
            
                Cloud
            
            
         
        
    
        
        
            
                On-Premises
            
            
         
        
    
        
        
            
                iPhone
            
            
         
        
    
        
        
            
                iPad
            
            
         
        
    
        
        
            
                Android
            
            
         
        
    
        
        
            
                Chromebook
            
            
         
        
    
         | 
        |||||
                
            
        
        Audience
        Companies seeking a solution to mix, match, and analyze data from anywhere in the customer journey
         
        
    
         | 
        
        
                
            
        
        Audience
        Customer experience and user interface marketing teams
         
        
    
         | 
        |||||
                
            
        
        Support
            
                Phone Support
            
            
         
        
    
        
        
            
                24/7 Live Support
            
            
         
        
    
        
        
            
                Online
            
            
         
        
    
         | 
        
        
                
            
        
        Support
            
                Phone Support
            
            
         
        
    
        
        
            
                24/7 Live Support
            
            
         
        
    
        
        
            
                Online
            
            
         
        
    
         | 
        |||||
                
            
        
        API
            
                Offers API
            
            
         
        
    
         | 
        
        
                
            
        
        API
            
                Offers API
            
            
         
        
    
         | 
        |||||
                
            
        
        Screenshots and Videos | 
        
        
                
            
        
        Screenshots and Videos | 
        |||||
                
            
        
        Pricing
        No information available.
        
        
     
    
    
        
        
            
                Free Version
            
            
         
        
    
        
        
            
                Free Trial
            
            
         
        
    
         | 
        
        
                
            
        
        Pricing
        No information available.
        
        
     
    
    
        
        
            
                Free Version
            
            
         
        
    
        
        
            
                Free Trial
            
            
         
        
    
         | 
        |||||
                
            
        
    
        
Reviews/
        
    
    
         | 
        
        
                
            
        
    
        
Reviews/
         | 
        |||||
                
            
        
        Training
            
                Documentation
            
            
         
        
    
        
        
            
                Webinars
            
            
         
        
    
        
        
            
                Live Online
            
            
         
        
    
        
        
            
                In Person
            
            
         
        
    
         | 
        
        
                
            
        
        Training
            
                Documentation
            
            
         
        
    
        
        
            
                Webinars
            
            
         
        
    
        
        
            
                Live Online
            
            
         
        
    
        
        
            
                In Person
            
            
         
        
    
         | 
        |||||
                
            
        
        Company InformationAdobe 
    
    United States 
    business.adobe.com/products/analytics/adobe-analytics.html 
         | 
        
        
                
            
        
        Company InformationAdobe 
    
    Founded: 1982 
    
    United States 
    www.adobe.com/marketing/target.html 
         | 
        |||||
                
            
            
    
        
        
        
            Alternatives | 
        
        
                
            
            
    
        
        
        
            Alternatives | 
        |||||
| 
                
            
            
    
        
        
        
        
             | 
        
        
                
            
            
    
        
        
        
        
             | 
        |||||
| 
                
            
            
    
        
        
        
        
             | 
        
        
                
            
            
    
        
        
        
        
             | 
        |||||
| 
                
            
            
    
        
        
        
        
             | 
        ||||||
                
            
        
    
        Categories | 
        
        
                
            
        
    
        Categories | 
        |||||
                
            
        
    
        
            
            
        
            
            
        
            
            
        
            
            
        
            
            
        
            
            
        
            
            
                
                    
                
                Marketing Attribution Features
            
                Attribution Modeling
            
            
         
        
    
        
        
            
                Audience Segmentation
            
            
         
        
    
        
        
            
                Conversion Tracking
            
            
         
        
    
        
        
            
                Cross-Channel Attribution
            
            
         
        
    
        
        
            
                Customer Journey Mapping
            
            
         
        
    
        
        
            
                Multi-Touch Attribution
            
            
         
        
    
        
        
            
                Predictive Analytics
            
            
         
        
    
        
        
            
                ROI Tracking
            
            
         
        
    
                     | 
        
        ||||||
                
            
        
    
        Integrations
            
                
    Adobe Commerce
            
            
         
        
    
        
        
            
                
    Adobe Experience Platform
            
            
         
        
    
        
        
            
                
    Black Crow AI
            
            
         
        
    
        
        
            
                
    Contentsquare
            
            
         
        
    
        
        
            
                
    Insightech
            
            
         
        
    
        
        
            
                
    Invoca
            
            
         
        
    
        
        
            
                
    Syntasa
            
            
         
        
    
        
        
            
                
    Anark
            
            
         
        
    
        
        
            
                
    Beveel
            
            
         
        
    
        
        
            
                
    Conductor
            
            
         
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
             | 
        
        
                
            
        
    
        Integrations
            
                
    Adobe Commerce
            
            
         
        
    
        
        
            
                
    Adobe Experience Platform
            
            
         
        
    
        
        
            
                
    Black Crow AI
            
            
         
        
    
        
        
            
                
    Contentsquare
            
            
         
        
    
        
        
            
                
    Insightech
            
            
         
        
    
        
        
            
                
    Invoca
            
            
         
        
    
        
        
            
                
    Syntasa
            
            
         
        
    
        
        
            
                
    Anark
            
            
         
        
    
        
        
            
                
    Beveel
            
            
         
        
    
        
        
            
                
    Conductor
            
            
         
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
             | 
        |||||
| 
                
            
        
    
     | 
        
        
                
            
        
    
     |