Audience

Customer experience and user interface marketing teams

About Adobe Target

Test and optimize every experience, every time. With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them. The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel. Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time. AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click. Exceptional customer experiences require exceptional tools.

Integrations

Ratings/Reviews

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Company Information

Adobe
Founded: 1982
United States
www.adobe.com/marketing/target.html

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

Adobe Target Frequently Asked Questions

Q: What kinds of users and organization types does Adobe Target work with?
Q: What languages does Adobe Target support in their product?
Q: What kind of support options does Adobe Target offer?
Q: What other applications or services does Adobe Target integrate with?
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Adobe Target Product Features

AB Testing

Surveys Not Supported
Heatmaps Not Supported
Multivariate Testing Not Supported
Audience Targeting Not Supported
Statistical Relevance Analysis Not Supported
Campaign Segmentation Not Supported
Visual Editor Not Supported
Funnel Analysis Not Supported
Test Scheduling Not Supported
Split Testing Not Supported
Landing Pages / Web Forms Not Supported

Customer Experience

Survey Management Not Supported
Customer Segmentation Not Supported
Action Management Not Supported
Feedback Management Not Supported
Knowledge Management Not Supported
Sentiment Analysis Not Supported
Analytics Not Supported
Dashboard Not Supported
Multi-Channel Collection Not Supported
Text Analysis Not Supported
Trend Analysis Not Supported

Customer Journey Mapping Tools

Templates Not Supported
Data Import / Export Not Supported
Action Management Not Supported
Attribution Modeling Not Supported
Collaboration Not Supported
Behavioral Analytics Not Supported
Surveys & Feedback Not Supported
Predictive Analytics Not Supported
Customer Profiles Not Supported

Feature Management

Feature Alerts Not Supported
Feature Rollout Management Not Supported
Whitelist Creation Not Supported
Product Experimentation Not Supported
A/B Testing Not Supported
Multivariate Testing Not Supported
Entitlement Management Not Supported
KPI Monitoring Not Supported
Kill Switch Not Supported
Feature Flag / Toggle Not Supported

Heatmap

Behavioral Mapping Not Supported
For Science Not Supported
Dynamic Maps Not Supported
Website Analytics Not Supported
Radial Mapping Not Supported
Element Analytics Not Supported
Dashboard Not Supported
Territorial Mapping Not Supported
For Sales Not Supported
Embeddable Maps Not Supported

Personalization

Recommendation Engine Not Supported
Website Personalization Not Supported
Abandoned Cart Saver Not Supported
Contextual Targeting Not Supported
Experience Management Not Supported
Campaign Segmentation Not Supported
Behavioral Targeting Not Supported
Account Based Marketing Not Supported
A/B Testing Not Supported
Content Analytics Not Supported
Customer Profiles Not Supported