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About

Admetrics is a comprehensive marketing analytics platform designed to empower ecommerce teams with scientifically based data for efficient budget allocation and accelerated decision-making. It offers a suite of tools including Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation. With fully customizable dashboards, Admetrics unifies data from all sources, enhancing data quality and reducing the need to switch between different tools or spreadsheets. The platform's PRISMA model provides actionable insights into the real impact of marketing channels, including TV, offline channels, and marketplaces, bypassing the limitations of traditional tracking and attribution models. Admetrics captures all customer touchpoints in full compliance with data protection laws, offering deep insights into customer journeys and conversion paths.

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Ecommerce marketing teams searching for a solution to enhance campaign performance and profitability through advanced analytics and data-driven insights

Audience

Digital advertisers

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$399 per month
Free Version Not Supported
Free Trial Supported

Pricing

1500€/month
Basic
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • All our advertising platform data is brought together in a single tool: we have a clearer view of overall performance, faster budget decisions and less time spent switching between interfaces. The Customer Success team is very helpful, and we see that the platform keeps improving based on user feedback.
  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • At the beginning, you need to set aside some time to configure the tool for your own needs.
  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Admetrics
Founded: 2015
Germany
www.admetrics.io

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Alternatives

ROIVENUE

ROIVENUE

ROIVENUE™

Alternatives

ROIVENUE

ROIVENUE

ROIVENUE™

Categories

Categories

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Not Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Not Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Integrations

Slack Supported
TikTok Supported
Adobe Analytics Not Supported
Awin Not Supported
Connexity Not Supported
Daisycon Not Supported
Eulerian Not Supported
Facebook Not Supported
Google Analytics Not Supported
Google Data Studio Not Supported
Google Sheets Not Supported
Instagram Not Supported
Microsoft Power BI Not Supported
MixCommander Not Supported
Pinterest Not Supported
Rakuten LinkShare Not Supported
Salesforce Not Supported
Tripadvisor Not Supported
YouTube Not Supported
trivago Not Supported

Integrations

Slack Supported
TikTok Supported
Adobe Analytics Supported
Awin Supported
Connexity Supported
Daisycon Supported
Eulerian Supported
Facebook Supported
Google Analytics Supported
Google Data Studio Supported
Google Sheets Supported
Instagram Supported
Microsoft Power BI Supported
MixCommander Supported
Pinterest Supported
Rakuten LinkShare Supported
Salesforce Supported
Tripadvisor Supported
YouTube Supported
trivago Supported
Claim Admetrics and update features and information
Claim Admetrics and update features and information
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Claim TrackAd and update features and information