Related Products
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About
Admetrics is a comprehensive marketing analytics platform designed to empower ecommerce teams with scientifically based data for efficient budget allocation and accelerated decision-making. It offers a suite of tools including Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation. With fully customizable dashboards, Admetrics unifies data from all sources, enhancing data quality and reducing the need to switch between different tools or spreadsheets. The platform's PRISMA model provides actionable insights into the real impact of marketing channels, including TV, offline channels, and marketplaces, bypassing the limitations of traditional tracking and attribution models. Admetrics captures all customer touchpoints in full compliance with data protection laws, offering deep insights into customer journeys and conversion paths.
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About
TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies:
Attribution: a factual, granular analysis of touchpoints to understand the user journeys.
Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish?
Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution.
On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Audience
Ecommerce marketing teams searching for a solution to enhance campaign performance and profitability through advanced analytics and data-driven insights
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Audience
Digital advertisers
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$399 per month
Free Version
Not Supported
Free Trial
Supported
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Pricing
1500€/month
Basic
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Company InformationAdmetrics
Founded: 2015
Germany
www.admetrics.io
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Company InformationTrackAd
Founded: 2015
France
www.trackad.ai/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Marketing Analytics Features
A/B Testing
Not Supported
Campaign Management
Supported
Channel Attribution
Supported
Customer Journey Mapping
Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Not Supported
ROI Tracking
Supported
Social Media Metrics
Supported
Website Analytics
Not Supported
Campaign Management Features
Channel Management
Supported
Contact Database
Not Supported
Email Marketing
Not Supported
Event Triggered Actions
Not Supported
Lead Management
Supported
Multi-Campaign
Supported
Marketing Attribution Features
Attribution Modeling
Supported
Audience Segmentation
Supported
Conversion Tracking
Not Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Not Supported
ROI Tracking
Supported
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Integrations
Slack
Supported
TikTok
Supported
Adobe Analytics
Not Supported
Awin
Not Supported
Connexity
Not Supported
Daisycon
Not Supported
Eulerian
Not Supported
Facebook
Not Supported
Google Analytics
Not Supported
Google Data Studio
Not Supported
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Integrations
Slack
Supported
TikTok
Supported
Adobe Analytics
Supported
Awin
Supported
Connexity
Supported
Daisycon
Supported
Eulerian
Supported
Facebook
Supported
Google Analytics
Supported
Google Data Studio
Supported
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