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About

Fully automate advertising across Google & Facebook. Drive more conversions to your business. Easily create, manage & optimize ads on one platform. AdScale is using advanced AI & Machine Learning technology to automatically create and manage your advertising campaigns across multiple advertising channels using one single platform. Used by eCommerce stores, advertising agencies, and advertisers in all sizes. View and apply recommendations that our smart AI creates based on your store data. Our team is here to provide you with personalized and outstanding service, ensuring you have a smooth integration when connecting your store and your ad accounts. View data that matters in the most simple and actionable way. Automate ad creation, ad optimization, and SMS updates to avoid human error and focus on selling more goods. Try AdScale for your e-commerce store now!

About

Microsoft Advertising (formerly Bing Ads), is an advertising platform on the Microsoft Search Network. Reach customers looking for your business. Use the Microsoft Search Network to connect with an audience that searches 5.9 billion times a month. Reach millions of unique searchers on the Microsoft Search Network — by country, city or within a specific distance. If you're already using another product like Google Ads, it's easy to pull that campaign into Microsoft Advertising. Use our tools to help manage your campaigns and meet your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Microsoft Advertising gives you the control to make that happen. Sign up for free and start advertising with any budget. Pay just when customers click your ad. No click, no charge. Test keywords, bids and timing to make the most of your ROI. Set a budget or adjust your spending daily.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

eCommerce stores seeking a solution to manage their advertising operations

Audience

Advertisers looking for a complete PPC solution

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$29 per month
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.2 / 5
ease 4.8 / 5
features 4.4 / 5
design 4.2 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • Microsoft Advertising is a precise application with a solid approach to the marketing technology. Microsoft Advertising conducts the required market segmentation and analytics, and this multiplies the efficiency of the market penetration.
  • - Importing from Google Ads to Microsoft Ads account - Everything looks familiar like in Google Ads - That's all!
  • The biggest advantage of using Microsoft Advertising as an Ad manager is that it is fairly easy to get started on this platform, and the user interface is structured in a way that it is straightforward and simple to use. The user can import their pre-made campaign form other platform, like Google Ads, this helps in getting started quickly. It is more affordable than other platforms, this makes it an ideal choice, especially for small organizations and individuals.
  • - It is quite easy to use if you are shifting from other advertising platform. - The customer support is responsive and fast. - It has better ROI than other advertising platform.
  • Microsoft Advertising has an open advertising plan, which shares the required marketing content to the prospective audiences. Microsoft Advertising has the features of creating and editing advertisement content. Lastly, Microsoft Advertising works with other Microsoft tool for better performance.

Cons

  • Microsoft Advertising has a high subscription demand, which challenges the businesses which are in the phase of business growth. More so,Microsoft Advertising has no packages for small companies.
  • - Their support reps don't have any power or knowledge to solve any of your technical problems you may encounter, they just explain you why you don't need any of the bugged features. - Manager accounts are also implemented terribly creating more mess for their accounts. - The system periodically locks your account/s and asks for verification. Hello "Usage limit exceeded. Try again tomorrow." when you can't access your account for hours
  • The quality of traffic generated can be sometimes low, resulting in wastage of some portion of money. The average CPC rate can be sometimes higher than the competitors.
  • - It is not good at integrations. - Updates are not frequent.
  • Microsoft Advertising price issues is what disturbs people who requires to work with the software. Not every person or investor who have a lot of finances for marketing.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

AdScale
Founded: 2014
Israel
adscale.com

Company Information

Microsoft
Founded: 1975
United States
ads.microsoft.com

Alternatives

RAPP

RAPP

Lebesgue

Alternatives

Amazon Ads

Amazon Ads

Amazon
Adzooma

Adzooma

ClickTech Solutions
Google Ads

Google Ads

Google

Categories

Categories

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM) Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Advertising Agency Features

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM) Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Integrations

BOSCO
Beam AI
Blend AI
Bonsai
C2 Identity
CampaignHero
Data Virtuality
Hitprobe
Integrate.io
Invoca
Marin Software
Microsoft Dynamics 365 Finance
Mozart Data
Optmyzr
TROCCO
TrueProfit
Weld
WildJar
Windsor.ai
WordStream

Integrations

BOSCO
Beam AI
Blend AI
Bonsai
C2 Identity
CampaignHero
Data Virtuality
Hitprobe
Integrate.io
Invoca
Marin Software
Microsoft Dynamics 365 Finance
Mozart Data
Optmyzr
TROCCO
TrueProfit
Weld
WildJar
Windsor.ai
WordStream
Claim AdScale and update features and information
Claim AdScale and update features and information
Claim Microsoft Advertising and update features and information
Claim Microsoft Advertising and update features and information