ActiveCampaign vs. Salesforce Marketing Cloud Account Engagement Comparison


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About ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial today	About Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the tool of choice to optimize B2B Marketing automation, without need the need of complicated IT or Development assistance. The platform is designed to help users drive high-quality leads and maintain a full pipeline to help maximize profits. The feature-rich interface offers tools for Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing, & Scoring, Multivariate Testing, Search & Social Marketing, and Website Visitor Tracking. Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service. Build dynamic and personalized emails and landing pages with clicks, not code. Give reps full visibility into prospect engagement and seamlessly pass along leads.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Ecommerce, Digital Businesses, and B2B Companies	Audience Marketers, supporting the needs of B2B organizations of every size and any industry.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $15 per month Free Version Free Trial	Pricing $1000.00/month/user Free Version Free Trial
Reviews/Ratings Overall 4.5 / 5 ease 4.8 / 5 features 4.7 / 5 design 4.5 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 4.5 / 5 ease 4.6 / 5 features 4.4 / 5 design 4.2 / 5 support 4.1 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information ActiveCampaign Founded: 2003 United States www.activecampaign.com	Company Information Salesforce Founded: 1999 United States www.salesforce.com/marketing/b2b-automation/
Alternatives Pipedrive	Alternatives Adzooma ClickTech Solutions
Klaviyo	emfluence Marketing Platform emfluence
Act!	Constant Contact Lead Gen & CRM Constant Contact
HubSpot CRM HubSpot	HubSpot CRM HubSpot
HubSpot Customer Platform HubSpot View All	HubSpot Marketing Hub HubSpot View All
Categories AI Email Writers AI Marketing CRM Drag and Drop Email Builders eCommerce Marketing eCommerce Personalization Email Marketing Email Personalization Email Template Design Landing Page Lead Scoring Live Chat Marketing Marketing Automation Personalization Popup Builders Sales Sales Engagement Sales Force Automation SMS Marketing Social Media Advertising Social Media Marketing	Categories Account-Based Orchestration Campaign Management Demand Generation Email Marketing Email Personalization Landing Page Lead Management Lead Scoring Marketing Automation
Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Show More Features CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win eCommerce Marketing Features AB Testing Abandoned Cart Email Analytics / ROI Tracking Customer Data Profiles Dynamic Content Email Marketing Email Personalization Facebook Ads Google Ads Product Recommendations Push Notifications Retargeting Search Marketing Segmentation Signup Forms & Popups SMS Marketing Social Marketing Triggered Emails Website Visitor Tracking eCommerce Personalization Features A/B Testing Abandoned Cart Email Dynamic Pricing Offers & Discounts Notifications Personalized Site Navigation Product Recommendations Reporting / Analytics Social Insights	Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Show More Features Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking
Integrations Blendo COZYROC SSIS+ Suite Census Cyfe Dataddo Gmail GoTo Webinar Google Analytics Grow HubSpot Operations Hub Insightly Klipfolio OptinMonster Raklet RegFox Salesforce Sugar Sell UserVoice Visual Visitor Zoom Show More Integrations View All 675 Integrations	Integrations Blendo COZYROC SSIS+ Suite Census Cyfe Dataddo Gmail GoTo Webinar Google Analytics Grow HubSpot Operations Hub Insightly Klipfolio OptinMonster Raklet RegFox Salesforce Sugar Sell UserVoice Visual Visitor Zoom Show More Integrations View All 229 Integrations
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