Act-On vs. PathFactory Comparison


Act-On Act-On Software	PathFactory 5.0 out of 5 stars
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Act-On	PathFactory
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The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. 4.1 out of 5 stars 189 Ratings Visit Website for D&B Connect Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes and Payments, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 39 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. 4.0 out of 5 stars 555 Ratings Visit Website for Act! Visual Visitor AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. 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Trusted by thousands of publishers and backed by more than a decade of recovery expertise, Admiral has helped publishers recover more than $100 million in adblock revenue across trillions of protected requests. Admiral pioneered Full Spectrum Adblock Recovery to address today's fragmented adblock landscape—from browser extensions and privacy browsers to VPNs, DNS and network-level blocking, dark traffic, and more resistant blockers. Instead of relying on a single recovery technique, Full Spectrum combines four core approaches: Full-Stack Recovery, Reinsertion, Server-side Protection, and Alternative Value Exchange. Publishers can use these approaches independently or together through Combo Recovery to maximize total adblock revenue. Full-Stack Recovery restores the publisher's complete advertising stack when possible, while reinsertion—including Acceptable Ads and proxy reinsertion—adds recovery opportunities for other blocker environments. 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Act-On: About Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.	PathFactory: About Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.
Act-On: Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	PathFactory: Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Act-On: Audience Act-On supports small and mid-size businesses, enterprise departments, and industries including healthcare, financial services, manufacturing, education, and technology companies.	PathFactory: Audience Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences
Act-On: Support Phone Support Supported 24/7 Live Support Supported Online Supported	PathFactory: Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
Act-On: API Offers API Not Supported	PathFactory: API Offers API Not Supported
Act-On: Screenshots and Videos View more images or videos	PathFactory: Screenshots and Videos View more images or videos
Act-On: Pricing $900.00/month Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users). Free Version Not Supported Free Trial Supported	PathFactory: Pricing No information available. Free Version Not Supported Free Trial Supported
Act-On: Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	PathFactory: Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
	PathFactory: Pros & Cons from Real Users Pros PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory. Cons Can't think of anything really. It did what we asked it to do, and then some.
Act-On: Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	PathFactory: Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Act-On: Company Information Act-On Software Founded: 2008 United States www.act-on.com	PathFactory: Company Information PathFactory Founded: 2012 Canada www.PathFactory.com
Act-On: Alternatives EQUP	PathFactory: Alternatives Turtl
Act-On: Influx MD ifX medical Inc.	PathFactory: Uberflip PathFactory
Act-On: 1PointMail 1Point Interactive, LLC. 4.9 out of 5 stars	PathFactory: Userled
Act-On: HubSpot CRM HubSpot 4.6 out of 5 stars	PathFactory: Visionayr Selling Simplified
Act-On: HubSpot Customer Platform HubSpot View All	PathFactory: DemandScience 4.6 out of 5 stars View All
Act-On: Categories Account Based Marketing Supported AI Marketing Supported AI Marketing Agents Supported Conversational Marketing Supported eCommerce Marketing Supported Email Marketing Supported Email Template Design Supported Employee Advocacy Supported Landing Page Supported Lead Generation Supported Lead Scoring Supported Marketing Account Intelligence Supported Marketing Analytics Supported Marketing Automation Supported SMS Marketing Supported Social Media AI Agents Supported Social Media Management Supported Website Visitor Identification Supported	PathFactory: Categories Account Based Marketing Supported AI Marketing Supported Content Experience Supported Content Marketing Supported Customer Data Platforms (CDP) Supported Lead Generation Supported
Act-On: Show More Features Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported	PathFactory: Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Not Supported Target Account Identification Not Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Not Supported Lead Capture Supported Lead Database Integration Not Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Visitor Identification Supported Show More Features Content Marketing Features Audience Targeting Supported Brand Management Supported Campaign Management Not Supported Categorization / Grouping Supported Conversion Tracking Supported Distribution Management Supported Editorial Calendar Not Supported Multi-Channel Publishing Supported Publish Scheduling Not Supported SEO Management Not Supported Social Media Management Not Supported Video Management Not Supported Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Not Supported Customer Profiles Not Supported Customer Segmentation Supported Data Integration Supported Data Matching Not Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Not Supported
Act-On: Integrations Vidyard Supported APIANT Supported Adobe Marketo Measure Supported Alumio Supported CaliberMind Supported Cognito Forms Supported Data Sentinel Supported Emailable Supported FreeAgent CRM Supported Integry Supported KickFire Supported LeadsRx Attribution Supported Lyftrondata Supported NetSuite Supported Qlik Application Automation Supported Sign In Scheduling Supported StarfishETL Supported Unbounce Supported X (Twitter) Supported Zendesk Sell Supported Show More Integrations View All 64 Integrations	PathFactory: Integrations Vidyard Supported APIANT Not Supported Adobe Marketo Measure Not Supported Alumio Not Supported CaliberMind Not Supported Cognito Forms Not Supported Data Sentinel Not Supported Emailable Not Supported FreeAgent CRM Not Supported Integry Not Supported KickFire Not Supported LeadsRx Attribution Not Supported Lyftrondata Not Supported NetSuite Not Supported Qlik Application Automation Not Supported Sign In Scheduling Not Supported StarfishETL Not Supported Unbounce Not Supported X (Twitter) Not Supported Zendesk Sell Not Supported Show More Integrations View All 7 Integrations
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