Act-On vs. PathFactory Comparison


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About Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.	About Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Act-On supports small and mid-size businesses, enterprise departments, and industries including healthcare, financial services, manufacturing, education, and technology companies.	Audience Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $900.00/month Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users). Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory. Cons Can't think of anything really. It did what we asked it to do, and then some.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Act-On Software Founded: 2008 United States www.act-on.com	Company Information PathFactory Founded: 2012 Canada www.PathFactory.com
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Categories Account Based Marketing Supported AI Marketing Supported AI Marketing Agents Supported Conversational Marketing Supported eCommerce Marketing Supported Email Marketing Supported Email Template Design Supported Employee Advocacy Supported Landing Page Supported Lead Generation Supported Lead Scoring Supported Marketing Account Intelligence Supported Marketing Analytics Supported Marketing Automation Supported SMS Marketing Supported Social Media AI Agents Supported Social Media Management Supported Website Visitor Identification Supported	Categories Account Based Marketing Supported AI Marketing Supported Content Experience Supported Content Marketing Supported Customer Data Platforms (CDP) Supported Lead Generation Supported
Show More Features Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported	Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Not Supported Target Account Identification Not Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Not Supported Lead Capture Supported Lead Database Integration Not Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Visitor Identification Supported Show More Features Content Marketing Features Audience Targeting Supported Brand Management Supported Campaign Management Not Supported Categorization / Grouping Supported Conversion Tracking Supported Distribution Management Supported Editorial Calendar Not Supported Multi-Channel Publishing Supported Publish Scheduling Not Supported SEO Management Not Supported Social Media Management Not Supported Video Management Not Supported Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Not Supported Customer Profiles Not Supported Customer Segmentation Supported Data Integration Supported Data Matching Not Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Not Supported
Integrations Vidyard Supported Alumio Supported AppointmentCore Supported Callwise Supported Data Sentinel Supported DataMatch Supported Dataddo Supported Gravity Forms Supported IBM Cloud Mass Data Migration Supported Integry Supported Macaw AMS Supported NetSuite Supported NetSuite CRM Supported ON24 Supported Peaka Supported Qlik Application Automation Supported SugarCRM Supported Titan CMS Supported Visual Visitor Supported Zoho CRM Supported Show More Integrations View All 65 Integrations	Integrations Vidyard Supported Alumio Not Supported AppointmentCore Not Supported Callwise Not Supported Data Sentinel Not Supported DataMatch Not Supported Dataddo Not Supported Gravity Forms Not Supported IBM Cloud Mass Data Migration Not Supported Integry Not Supported Macaw AMS Not Supported NetSuite Not Supported NetSuite CRM Not Supported ON24 Not Supported Peaka Not Supported Qlik Application Automation Not Supported SugarCRM Not Supported Titan CMS Not Supported Visual Visitor Not Supported Zoho CRM Not Supported Show More Integrations View All 7 Integrations
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