1plusX

1plusX

1plusX GmbH
Adverity

Adverity

Adverity GmbH
+
+

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About

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

About

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it. Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Publishers and Advertisers

Audience

Adverity is fully-integrated data platform for teams that run on data

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

Pricing of the platform is adapted to each individual customer, based on their needs and requirements.
Free Version
Free Trial

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • The tool allows you to have a good overview over your audience and create targetings that your business needs. You can enrich your audience data with customized data sources and make your targetings even more individual. The customer success team is very helping and do their best to help you resolve your business problems. Through the API one can also pull the data from the interface and build your own dashboards.
  • This software has some great features, of which the "expand" feature one of the most impressive: it gives you the ability to expand a reference audience to a bigger size by adding similar users to it. Another great advantage are the realtime attributes, which give you a realistic idea of your audience.

Cons

  • Not all changes are made and synchronized with ad server in real time, sometimes that turns campaign setting into a process. Interface in several cases could be more transparent and understandable. Sampling by the data in interface and API makes the tool way faster but doesn't allow to look into small campaigns.
  • Some UI features are missing, for example deactivating a chosen attribute when building an audience (you can only add or remove it, but sometimes you'd want to experiment with the audience size without withdrawing your choices). Another example is the appearance of the audience list: it would be nice if you could see at a first glance whether an audience is shared or not (at the moment you first have to click the three dots on the right of the list item to check this). The written out logic of a specific audience is a great way to double check the correctness of your queries. It would be super nice if this written out logic would appear in a somewhat easier to read format (for example with highlighted logical operators).

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

1plusX GmbH
Founded: 2014
Switzerland
www.1plusx.com

Company Information

Adverity GmbH
Founded: 2015
Austria
www.adverity.com

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Segment

Segment

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Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Predictive Analytics Features

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Data Management Platforms (DMP) Features

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Campaign Management
Competitive Analysis
CRM
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Big Data Features

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Data Management Features

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Quality Features

Address Validation
Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Metadata Management

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Master Data Management Features

Data Governance
Data Masking
Data Source Integrations
Hierarchy Management
Match & Merge
Metadata Management
Multi-Domain
Process Management
Relationship Mapping
Visualization

Integrations

AdRoll
Criteo
Google Data Studio
HubSpot Customer Platform
HubSpot Marketing Hub
Instagram
Kochava
MARMIND
Mailchimp
Mailgun
Microsoft Excel
Microsoft OneDrive
Microsoft SharePoint
SAP HANA
Sizmek Ad Suite
Slack
Taboola
X (Twitter)
YouTube
Zendesk

Integrations

AdRoll
Criteo
Google Data Studio
HubSpot Customer Platform
HubSpot Marketing Hub
Instagram
Kochava
MARMIND
Mailchimp
Mailgun
Microsoft Excel
Microsoft OneDrive
Microsoft SharePoint
SAP HANA
Sizmek Ad Suite
Slack
Taboola
X (Twitter)
YouTube
Zendesk
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