1plusX

1plusX

1plusX GmbH
Adverity

Adverity

Adverity GmbH
+
+

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About

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

About

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it. Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Publishers and Advertisers

Audience

Adverity is fully-integrated data platform for teams that run on data

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Pricing of the platform is adapted to each individual customer, based on their needs and requirements.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • The tool allows you to have a good overview over your audience and create targetings that your business needs. You can enrich your audience data with customized data sources and make your targetings even more individual. The customer success team is very helping and do their best to help you resolve your business problems. Through the API one can also pull the data from the interface and build your own dashboards.
  • This software has some great features, of which the "expand" feature one of the most impressive: it gives you the ability to expand a reference audience to a bigger size by adding similar users to it. Another great advantage are the realtime attributes, which give you a realistic idea of your audience.

Cons

  • Not all changes are made and synchronized with ad server in real time, sometimes that turns campaign setting into a process. Interface in several cases could be more transparent and understandable. Sampling by the data in interface and API makes the tool way faster but doesn't allow to look into small campaigns.
  • Some UI features are missing, for example deactivating a chosen attribute when building an audience (you can only add or remove it, but sometimes you'd want to experiment with the audience size without withdrawing your choices). Another example is the appearance of the audience list: it would be nice if you could see at a first glance whether an audience is shared or not (at the moment you first have to click the three dots on the right of the list item to check this). The written out logic of a specific audience is a great way to double check the correctness of your queries. It would be super nice if this written out logic would appear in a somewhat easier to read format (for example with highlighted logical operators).

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

1plusX GmbH
Founded: 2014
Switzerland
www.1plusx.com

Company Information

Adverity GmbH
Founded: 2015
Austria
www.adverity.com

Alternatives

Alternatives

JustControl.it

JustControl.it

GRAHAMSTOWN LIMITED
AdUp

AdUp

AdUp Technology
Segment

Segment

Twilio
Audigent

Audigent

Audigent, a part of Experian

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Not Supported
Predictive Modeling Supported

Predictive Analytics Features

AI / Machine Learning Supported
Benchmarking Not Supported
Data Blending Supported
Data Mining Not Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Modeling & Simulation Not Supported
Sentiment Analysis Not Supported

Data Management Platforms (DMP) Features

Ad Network Integration Supported
Analytics / ROI Tracking Supported
Audience Targeting Supported
Behavioral Analytics Supported
Campaign Management Not Supported
Competitive Analysis Not Supported
CRM Not Supported
Customer Journey Mapping Not Supported
Data Capture / Transfer Supported
Data Classification Supported
Data Visualization Supported

Big Data Features

Collaboration Not Supported
Data Blends Supported
Data Cleansing Supported
Data Mining Supported
Data Visualization Not Supported
Data Warehousing Supported
High Volume Processing Supported
No-Code Sandbox Not Supported
Predictive Analytics Not Supported
Templates Supported

Data Management Features

Customer Data Not Supported
Data Analysis Supported
Data Capture Not Supported
Data Integration Supported
Data Migration Supported
Data Quality Control Supported
Data Security Supported
Information Governance Supported
Master Data Management Not Supported
Match & Merge Supported

Data Quality Features

Address Validation Not Supported
Data Deduplication Supported
Data Discovery Supported
Data Profililng Not Supported
Master Data Management Not Supported
Match & Merge Supported
Metadata Management Not Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Not Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported
Social Media Metrics Supported
Website Analytics Supported

Master Data Management Features

Data Governance Supported
Data Masking Not Supported
Data Source Integrations Supported
Hierarchy Management Not Supported
Match & Merge Supported
Metadata Management Not Supported
Multi-Domain Not Supported
Process Management Not Supported
Relationship Mapping Supported
Visualization Not Supported

Integrations

ActiveCampaign Not Supported
Adobe Marketo Engage Not Supported
Amazon Aurora Not Supported
Amazon S3 Not Supported
Box Not Supported
BuzzSumo Not Supported
Criteo Not Supported
Google Business Profile Not Supported
Google Drive Not Supported
HubSpot Marketing Hub Not Supported
Kochava Not Supported
LinkedIn Not Supported
Mailchimp Not Supported
Mailgun Not Supported
Microsoft OneDrive Not Supported
Microsoft Power BI Not Supported
MySQL Not Supported
SAP HANA Not Supported
Tableau Not Supported
Zendesk Not Supported

Integrations

ActiveCampaign Supported
Adobe Marketo Engage Supported
Amazon Aurora Supported
Amazon S3 Supported
Box Supported
BuzzSumo Supported
Criteo Supported
Google Business Profile Supported
Google Drive Supported
HubSpot Marketing Hub Supported
Kochava Supported
LinkedIn Supported
Mailchimp Supported
Mailgun Supported
Microsoft OneDrive Supported
Microsoft Power BI Supported
MySQL Supported
SAP HANA Supported
Tableau Supported
Zendesk Supported
Claim 1plusX and update features and information
Claim 1plusX and update features and information
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Claim Adverity and update features and information