Audience
Publishers and advertisers in need of a revenue amplification platform to earn more revenue
About Permutive
Permutive’s revolutionary Audience Activation Platform bridges the gap between publishers and advertisers in an evolving advertising ecosystem. With Permutive, publishers can monetize audience data and advertisers can target with precision, all within a privacy-safe environment.
Our publisher data platform comes in two products that help you collect, analyze and activate your data in real time. Because nobody understands your audience better than you. See more users. Scale your segments. Increase your inventory. First-party insights that grow your data-driven ad revenue 4x. Permutive is the data platform designed exclusively for publishers. We built it using edge processing – where computations happen on the device that generates the data, rather than the cloud – for a faster, more scalable and more privacy-conscious platform.
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Navigating the cookieless landscape doesn’t have to be a headache. With Spherical, onboard, unify, model, enrich, and activate both known and unknown first-party data in smarter, faster, and easier ways. Our unique blend of proprietary technology, mature partnerships, and data expertise help digital marketers and media owners obtain a multidimensional view of customers, and deliver personalized messages across all domains and devices.
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Anonymised
Anonymised is an ID-less data platform that enables publishers and advertisers to understand, reach, and measure audiences at scale without exposing any personal data. It facilitates audience targeting by allowing access to previously inaccessible audiences while maintaining privacy. It leverages granular audience data and predictive AI for customer discovery, aiding in the identification of new customers. Additionally, Anonymised offers attribution capabilities through cohort-based data to measure post-view conversions. As cookies become obsolete and privacy concerns rise, Anonymised provides a solution that balances performance and compliance. It connects publishers aiming to better monetize their audiences with advertisers seeking enhanced marketing performance. Anonymised's proprietary technology ensures scale, targeting accuracy, and privacy compliance. Publishers can monetize 100% of their audiences by targeting all consented users with cross-publisher audience data.
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Company Information
Permutive
Founded: 2014
United Kingdom
www.permutive.com
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