Lotame

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

Spherical Defense is an API security solution that uses deep unsupervised learning to protect your APIs. Spherical Defense Express is deployed on AWS, takes just a minute to download and will be protecting your assets within two hours at the cost of $1 per hour. Once you have deployed your Spherical instance, it will immediately start listening for API traffic. It will stay in this mode for only as long as there is insufficient data to train the first security model. After receiving roughly 16,000 requests, it will move to the next stage. After sufficient data has been received, the system moves into training mode. This mode will result in a trained security model after roughly 6 hours, which will then be mounted for evaluation. As new data is received, the Spherical instance will train more models to account for natural changes in your API traffic over time. Once the first security model has been trained, it is mounted for evaluation.