1plusX

1plusX

1plusX GmbH
Lotame

Lotame

Lotame Solutions
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About

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

About

What is Lotame Spherical Platform? Spherical is Lotame’s end-to-end data collaboration platform and helps digital marketers and media owners drive growth and innovation with actionable customer intelligence, data informed audiences, and identity powered activation. • Actionable Customer Intelligence • Data Informed Audiences • Identity Powered Activation Navigating the cookieless landscape doesn’t have to be a headache. With Spherical, onboard, unify, model, enrich, and activate both known and unknown first-party data in smarter, faster, and easier ways. Our unique blend of proprietary technology, mature partnerships, and data expertise help digital marketers and media owners obtain a multidimensional view of customers, and deliver personalized messages across all domains and devices.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Publishers and Advertisers

Audience

Companies searching for a Data Management Platform, Data Collaboration Platform, Data Clean Room or Customer Data Management Platform

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • The tool allows you to have a good overview over your audience and create targetings that your business needs. You can enrich your audience data with customized data sources and make your targetings even more individual. The customer success team is very helping and do their best to help you resolve your business problems. Through the API one can also pull the data from the interface and build your own dashboards.
  • This software has some great features, of which the "expand" feature one of the most impressive: it gives you the ability to expand a reference audience to a bigger size by adding similar users to it. Another great advantage are the realtime attributes, which give you a realistic idea of your audience.

Cons

  • Not all changes are made and synchronized with ad server in real time, sometimes that turns campaign setting into a process. Interface in several cases could be more transparent and understandable. Sampling by the data in interface and API makes the tool way faster but doesn't allow to look into small campaigns.
  • Some UI features are missing, for example deactivating a chosen attribute when building an audience (you can only add or remove it, but sometimes you'd want to experiment with the audience size without withdrawing your choices). Another example is the appearance of the audience list: it would be nice if you could see at a first glance whether an audience is shared or not (at the moment you first have to click the three dots on the right of the list item to check this). The written out logic of a specific audience is a great way to double check the correctness of your queries. It would be super nice if this written out logic would appear in a somewhat easier to read format (for example with highlighted logical operators).

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

1plusX GmbH
Founded: 2014
Switzerland
www.1plusx.com

Company Information

Lotame Solutions
Founded: 2006
United States
www.lotame.com

Alternatives

Alternatives

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MediaMath

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Infillion

Categories

Categories

Data Management Platforms (DMP) Features

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Campaign Management
Competitive Analysis
CRM
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Customer Data Platforms (CDP) Features

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Predictive Analytics Features

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Data Management Features

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Integrations

AT Internet
Acxiom InfoBase
Acxiom Real Identity
Advangelists
BDEX
Bidtellect
BlueConic
BlueVenn
ChannelMix
Cross Pixel
Datastream Group
Eyeota
FreeWheel Beeswax
Gravy Analytics
Lytics
MINT
RudderStack
ShareThis
SiteSpect
Windfall

Integrations

AT Internet
Acxiom InfoBase
Acxiom Real Identity
Advangelists
BDEX
Bidtellect
BlueConic
BlueVenn
ChannelMix
Cross Pixel
Datastream Group
Eyeota
FreeWheel Beeswax
Gravy Analytics
Lytics
MINT
RudderStack
ShareThis
SiteSpect
Windfall
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