Best AI CRM Software in the UK
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What is AI CRM Software in the UK?
AI CRM software is customer relationship management software enhanced with artificial intelligence to help businesses automate and improve how they interact with customers at every stage of the lifecycle. It uses AI to surface insights from customer data, predict behavior, automate outreach, and personalize communication across channels. The software often includes features like AI-assisted lead scoring, predictive analytics, automated follow-ups, and smart task recommendations to boost sales and service efficiency. Many AI CRM platforms integrate with marketing, support, and analytics systems to provide a unified view of customer interactions. By combining AI-driven insights with traditional CRM workflows, AI CRM software helps teams improve engagement, close deals faster, and enhance customer satisfaction. Compare and read user reviews of the best AI CRM software in the UK currently available using the table below. This list is updated regularly.
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1
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
2
ActiveCampaign
ActiveCampaign
ActiveCampaign’s CRM is powered by AI to make every rep more effective. Win probability, lead and deal scoring, and AI‑driven insights highlight which opportunities to work first. Intelligent agents help draft outreach, build follow‑up automations, and analyze performance so your pipeline is always moving toward revenue.Starting Price: $15 per month -
3
ShareCRM
ShareCRM
ShareCRM is an AI-powered enterprise CRM platform designed to connect data and teams across the entire customer lifecycle. It unifies marketing, sales, and service operations into a single system that helps businesses convert leads into long-term customers. The platform supports multi-channel marketing automation, centralized lead management, and end-to-end sales force automation. ShareCRM also enables service automation to manage customer inquiries, service orders, and on-site operations efficiently. Built with collaboration tools, it connects internal teams, partners, and clients through messaging, tasks, and approval workflows. Its low-code, AI-driven architecture allows organizations to customize processes without heavy development effort. Overall, ShareCRM helps companies boost growth by improving visibility, efficiency, and collaboration across the business.Starting Price: $40/user/month -
4
SalesTarget.ai
SalesTarget LLC
SalesTarget.ai's AI CRM goes beyond pipeline and contact management — embedding intelligence at every stage of the sales cycle. The Power Dialer auto-sequences calls directly from the CRM, logging every conversation automatically. Email campaigns, LinkedIn touches, and enrichment data from 840M+ profiles sync in real time, eliminating manual entry. The AI Co-pilot prioritizes leads, forecasts deal health, suggests follow-up actions, and drafts personalized outreach — all from a single interface. Predictive analytics give managers visibility into pipeline velocity and risk. For reps, it reduces admin work and delivers context-driven recommendations that accelerate deals. Adaptive, intelligent, and built for modern outbound teams.Starting Price: $49/month -
5
Salesforce
Salesforce
Put the power of the #1 CRM to work, at a price that works for you. Launch and grow quickly with the leading AI CRM built for small businesses in any industry - available through the Starter Suite or Pro Suite. Connect marketing, sales, service, and commerce on one easy platform. Save time with quick setup and smart guidance. Harness unified data and AI to fuel your growth. Start simple with Starter Suite — an all-in-one CRM for small businesses. Scale smoothly with AI agents, integrated data, and apps in one platform. No installation needed, just sign up and go from your browser. Advance further with Pro Suite, the complete CRM that scales with your business. Automate tasks and customize your tools to deepen customer relationships and drive growth.Starting Price: $25.00/month/user -
6
TigerLRM
TigerLRM
TigerLRM is an All-in-One CRM with Sales Enablement built right in. Essential tools Include Content Management, Training & Coaching, a Sales Playbook, a Digital Asset Management system, a robust Mobile App, and more. With TigerLRM, you get: Digital Asset Management: Consolidate your marketing by including all your digital assets, such as whitepapers, brochures, content, and collateral, in one easy-to-access database. Sales Playbook: Get your sales and customer service team centered on your marketing message and counter objections with your sales playbook. Learning Management: Train new hires and upgrade the skills of your existing employees. You can create your own courses. Sales Enablement: Every company needs a sales enablement professional to apply proper sales enablement in the organization. Your SE professional can guide sales and customer service teams during the client buying journey.Starting Price: Free -
7
LionO360
LionOBytes
LionOBytes is a growth-driven SaaS-based business solution provider, with a strong presence in both the USA and Indian markets. The company specializes in empowering small to mid-sized businesses with its cloud-based unified solutions, including LionO360 CRM, FSM, and ERP. These tools help businesses effectively manage customer relationships, optimize field service operations, and streamline enterprise resource planning, all while enhancing efficiency and reducing costs. LionOBytes is committed to driving business growth and enabling companies to thrive in the competitive digital landscape by offering scalable and effective solutions tailored to evolving business needs.Starting Price: $19 per month -
8
TorkeHub
TorkeHub
TorkeHub is an AI-powered CRM and automation platform designed to streamline business operations and boost customer engagement. It offers comprehensive contact and lead management, allowing you to organize customer information, track interactions, and nurture leads effectively. The sales pipeline management feature helps you visualize and manage your sales process, while task management ensures efficient assignment and tracking of tasks. TorkeHub's automation capabilities include powerful email automation for setting up autoresponders and scheduling campaigns, as well as workflow automation to save time and reduce errors. The platform's AI-driven insights provide valuable data for informed decision-making. TorkeHub ensures data security with robust encryption and offers dedicated customer support to assist with any queries. Ideal for businesses aiming to streamline operations and drive growth.Starting Price: $6.99 -
9
Customermates
Customermates
Customermates is an open-source CRM built for small B2B teams that already use AI. Instead of typing into forms, your team works inside Claude, ChatGPT, or Gemini while the CRM updates automatically in the background. Deal stages move, follow-ups get drafted, and contact notes stay current without anyone logging in to update them. Most CRMs fail because reps avoid the data entry. Customermates removes the entry barrier entirely by making the AI tools your team already trusts the interface for the CRM. After a call, you tell Claude what happened and the deal, notes, and next action are updated. The pipeline finally reflects reality. Underneath the automation sits a clean, modern CRM with contacts, deals, organizations, services, and customizable pipelines. No bloat, no modules you will never use, just the core entities a small sales team actually needs.Starting Price: 14€ / User -
10
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
11
Nutshell
Nutshell
Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are tired of juggling separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. Launched in 2010, Nutshell is a top-rated CRM known for its affordability and user-friendliness, serving thousands of businesses globally. Every Nutshell subscription includes unlimited data storage, fully customizable reporting tools, free data migration assistance, and world-class live support, all at an extremely affordable price. Nutshell integrates with the software small businesses already use, including Google Workspace/Gmail, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack. Nutshell also offers native iPhone and Android apps, allowing sales reps to create, search, and edit contact information in the field.Starting Price: $13.00/month/user -
12
Microsoft Dynamics 365
Microsoft
Accelerate your business growth with Dynamics 365, the next generation of CRM and ERP applications. Unify your data. Get predictive insights. Achieve amazing results. Make smarter decisions. Take actions that drive your business. Find and build stronger relationships. Improve productivity and performance. Get a single view of customers. Find and nurture the right leads. Create connected customer experiences. Stay on top of market trends. Deliver positive customer experiences—faster. Optimize resources and help technicians be more efficient. Reduce operational costs. Redefine your traditional global financial management. Automate processes to increase efficiency. Decrease operational expenses and financial complexities. Move from reactive to predictive operations. Automate and simplify your manufacturing and supply chain management. Maximize the life of your assets. Unify your physical and digital commerce. Build brand loyalty through personal engagement. Exceed customer expectations.Starting Price: $190 per user per month -
13
monday CRM
monday.com
monday CRM is an AI-powered customer relationship management platform designed to help businesses manage their sales processes more efficiently. It centralizes leads, contacts, deals, and communications into a single, easy-to-use workspace. The platform uses automation to handle repetitive tasks such as lead assignment, follow-ups, and activity tracking. It offers customizable workflows that can adapt to different sales cycles without requiring coding. monday CRM provides real-time dashboards and reports to give visibility into performance and pipeline progress. It also includes tools for email sequences and engagement tracking to improve customer interactions. The platform integrates with a wide range of business tools to streamline operations. By combining automation and visibility, monday CRM helps teams close deals faster and increase revenue.Starting Price: $10/seat/month -
14
1stContact.ai
1stContact.ai
1stContact.ai™ is the an Ai -First CRM platform, designed to help entrepreneurs and small businesses connect with customers smarter, faster, and more effectively. Unlike traditional CRMs that bolt on AI as an afterthought, we built our entire platform with artificial intelligence at its core. **All-in-One Solution:** Our unified platform eliminates the need to juggle multiple tools. Capture leads through landing pages, forms, and calendars. Nurture relationships with automated email, SMS, voicemail, and social messaging. Close deals with integrated scheduling, payments, and analytics—all in one seamless system. **Key Features:** - AI-powered lead scoring and intelligent automation - Complete sales pipeline and contact management - Email & SMS marketing campaigns - Appointment scheduling with calendar sync • Reputation management and review automation • Integrated payment processing • Mobile app access • 500+ industry templates and add-ons • 700+ integrationsStarting Price: $67/month -
15
Corefactors AI CRM
Corefactors
Corefactors AI CRM is a RevOps enabled CRM to help business break silos between teams and automate revenue operations that includes Sales, Marketing, Support and Success. Key Features include lead management, Inbuilt cloud telephony, Marketing Automation across multiple channels, Pipeline Management, Robust Ticketing system, Task Management and AI Powered alert/triggers and Customized Reports to help make informed decisions efficiently and grow faster. Sales Box is cloud based RevOps-enabled Sales CRM powered with AI, crafted to help business automate sales processes. Now manage leads efficiently and effortlessly at scale without missing any opportunities. Powerful dashboards with AI-based predictive lead scoring to help sales team prioritize and predict future sales.Starting Price: $8.99/month -
16
Lightfield
Lightfield
Lightfield is a next-generation, AI-driven customer relationship management (CRM) platform that captures, organizes, and analyzes every customer interaction without manual data entry, automatically updating records with emails, meetings, support tickets, and other touchpoints to keep a full, lossless relationship timeline. It eliminates the need for traditional CRM data entry by ingesting meetings, emails, calendars, and ticketing systems, and constantly refreshing your CRM so you never lose context or miss a follow-up, helping teams refine their approach with each conversation. It lets users query their CRM in plain language and includes agent-style tools that can take action after meetings using full relationship context. Lightfield also offers features such as automatic meeting prep, video recording, transcription, automated follow-ups, a collaborative workspace for task assignment and comments, and a data model that evolves with your business.Starting Price: $36 per month -
17
LEDSAK
LEDSAK
LEDSAK is a powerful and intuitive CRM software for small businesses, startups, and growing enterprises looking to streamline lead management, client management, and customer relationship management in one smart platform. Designed with simplicity and efficiency in mind, LEDSAK offers an all-in-one lead management system, combining sales CRM software, marketing automation tools, and customer support CRM into a single, easy-to-use dashboard. Whether you're managing vendors, clients, or tracking sales opportunities, LEDSAK supports the full sales and opportunity management cycle with features like field sales automation, digital sales operations, and sales performance metrics. It’s also ideal for niche industries—offering healthcare CRM solutions, patient engagement tools, education management software, and e-commerce integrations.Starting Price: ₹2550/month -
18
Expedify
Expedify
Expedify is an AI-powered, agentic CRM designed to transform how businesses manage customer relationships. Unlike traditional CRMs, Expedify thinks, talks, and acts to deliver real-time insights, automated communications, and seamless decision-making. Key Features: - AI-Powered Automation: Predicts customer behavior, sends personalized messages, and automates workflows. - 2-Way Multichannel Communication: Enables interactive engagement—in channels like WhatsApp—without third-party tools. - Automated Follow-Ups & Journeys: Personalizes communication and manages leads from first contact to sale. - Predictive Analytics: Uses AI to forecast customer actions and drive smarter sales and marketing decisions.Starting Price: $25/month -
19
Attio
Attio
Attio is an AI-native CRM platform built for modern go-to-market teams that want flexibility, speed, and scale. It allows businesses to design powerful workflows, automate complex processes, and deploy AI to handle tasks like prospecting and lead routing. Attio’s adaptive data model molds itself to how a company actually operates rather than forcing rigid CRM structures. The platform connects any type of data, including product, billing, and communication data, to create a real-time single source of truth. Built-in reporting tools enable teams to generate detailed, customizable insights in seconds. Attio syncs instantly with email and calendar systems, eliminating long setup times. Designed for performance and security, it supports millions of records with enterprise-grade reliability.Starting Price: $0 -
20
Kreato CRM
Kreato
Kreato accelerates sales with its Sales CRM Platform powered by in-built Sales Acceleration AI – Axlerate. Core Sales CRM arms sales teams with much-needed sales execution capabilities with the right mixture of sales pipeline management, engagement, and automation tools, whereas Axlerate AI augments sales team decision making and execution capabilities throughout the LOC (Lead-Opportunity-Closure) sales cycle to sell faster, smarter and more. Discovers and adds rich layer of information to customer profiles automatically. Auto distributes new incoming leads to right sales reps using intelligent mechanisms. Auto captures new leads from web forms, landing pages, emails, calls, chats & more. Auto assigns tasks to sales reps based on pipeline events and state changes. Auto generate and email pre-configured reports to management as per schedule. Auto send successive set of personalized emails to customers at pre-defined schedules.Starting Price: $25 per month -
21
Durable
Durable
Durable is an AI-powered platform designed to help entrepreneurs build and grow an online business in minutes. It acts as an all-in-one AI business partner, handling website creation, content writing, branding, and strategy automatically. Users can launch a professionally designed, SEO-optimized website in as little as 30 seconds without any technical skills. Durable’s AI website builder creates customizable layouts tailored to different business types. The platform also includes AI-generated visuals, logos, and marketing assets to support brand identity. Built-in AI copywriting tools produce high-converting content for websites and marketing materials. With millions of business owners using it worldwide, Durable simplifies the process of getting online and starting a business fast.Starting Price: $12 per month -
22
folk
folk
folk is the CRM that works for you, not the other way around: it's lightweight, customizable, and powered by AI. folk's mail merge software lets you send emails in bulk, with as much customization as you want, from your own domain. Forget time-consuming copy-pasting; now you can build out your CRM with ease using folkX. Take the legwork out of collecting contacts for prospecting, hiring, fundraising, and much more. You can also use folk with 4000+ Integrations to build powerful automations with your favorite tools: Typeform, Webflow, Calendly, Slack, Airtable, and many more. Impress contacts with your thoughtfulness: make notes in folk whenever and wherever you interact, so you never forget a detail.Starting Price: $20 per user per month -
23
SuperAGI SuperSales
SuperAGI
SuperSales is all in one AI Sales Platform to grow your revenue, without the hassle of hiring large sales team. SuperSales agents plan & prioritize your sales activity, research & engage with your prospects, monitor the health of deals, update your CRM, etc. Consolidate all your fragmented GTM tech stack across categories like lead data, sales engagement, dialer, meeting bookings, CRM, etc. with one powerful platform. SuperSales enables your sales reps and AI agents to collaboratively drive sales engagement, building qualified pipeline that converts to revenue. Living lead database of more than 275+ million contacts and 75+ million companies continuously collected, curated, updated, and verified by AI agents. SuperSales reimagines CRM for an AI-native world by unifying system of record & system of action powered by AI agents for your customer data.Starting Price: $75/month -
24
Clarify
Clarify
Clarify is an autonomous CRM that automates pipeline creation, meeting administration, and CRM updates by auto-tracking emails, meetings, and other customer interactions; enriching prospect profiles with missing details; and turning interest into booked calls through smart, hands-free follow-up sequences. It prepares sellers for every meeting by summarizing past conversations, product usage, and insights; captures key call highlights in real time; and auto-generates CRM updates, next steps, and automated workflows without manual entry. Clarify also ingests product usage, emails, calls, and site activity to deliver unified data, no-code workflows that trigger record updates and follow-ups, and revenue-intelligence dashboards that surface performance metrics, early risk signals, and growth opportunities, all within a single web or macOS interface integrated with major sales and marketing tools.Starting Price: $20 per month -
25
iSales CRM
IT IDOL Technologies
iSalesCRM is an AI-powered Customer Relationship Management (CRM) software built to simplify lead-to-deal management and help businesses close faster. With a clean, intuitive interface, it enables teams to capture and organize leads, prevent duplicates, manage multiple contacts per account, and track deals with stage, value, and closing dates. The activity tracker centralizes calls, emails, notes, and follow-ups, ensuring no opportunity slips away. AI-generated insights provide sales teams with key points, pain points, and next steps, while smart suggestions recommend the best follow-up times and relevant content to share. Designed for modern sales teams, iSalesCRM supports longer B2B sales cycles, high-value deals, and multiple stakeholders with ease. As a cloud-based solution, it is accessible from anywhere, helping startups, SMEs, and growing enterprises stay organized and productive. Plus, its free plan for up to 10 users makes it a cost-effective choice to scale sales.Starting Price: $0 -
26
SupaBook
SupaBook
SupaBook is an all-in-one client management platform for creatives and agencies, combining CRM, AI voice answering, and automations to keep leads moving, projects organized, and payments collected.Starting Price: $29/month -
27
edrone
edrone
AI-powered CRM for eCommerce. Step up to the AI-powered CRM build for eCommerce. Turn your store into a sales machine with edrone. Achieve instant ROI with advanced Marketing Automation tools. Data is the driving force behind modern eCommerce. Use it to take your operation to new heights. Learn more about every visitor to your store. Turn that information into a customized experience and offers tailored to their tastes. edrone’s built-in flexibility allows you to create any automation path to meet your store’s specific needs, but to make things easier we included a menu of some of the most common scenarios designed to improve your conversion rate and increase your store’s sales.Starting Price: $100.00/month -
28
SimpleCRM
SimpleWorks
SimpleCRM is an AI-powered, low-code, end-to-end customer engagement platform that digitizes, decodes, and delivers all customer journeys, from prospecting to sales & onboarding, account management, servicing, and retention. Today SimpleCRM powers the digital transformation of SMBs and some of the largest banks, financial services & insurance organizations across South Asia, Southeast Asia, and the Middle East. Expand market reach, drive sales and grow revenue with comprehensive sales management and digital marketing tools. Automate process and increase efficiency with AI-powered chatbots, eKYC, BPM tools, predictive analytics and other solutions. Our vertical solutions expertise allows your business to streamline workflow, and increase productivity. No matter the business, SimpleCRM has you covered with industry-compliant solutions, customized to your company’s specific needs.Starting Price: $15 per user per month -
29
SanityOS
SanityOS
At Sanity OS we specialize in all corners of the digital ecosystem from custom software development, infrastructure, security and consultancy. We build highly scalable, easily maintainable bespoke solutions for any device. We're disciplined in architecting, building, maintaining and securing cloud servers. Need it yesterday? We have a library of pre-built solutions that can be rapidly customized & white labeled. We offer high-level advice and support for infrastructure and software development. We love solving problems, it’s this very obsession that lead us to developing our own software products (SaaS) which are used by thousands of users every day. CRM is powered by AI that enriches data and increases the productivity of thousands of users daily. Email marketing software that doesn't require users to signup or pay subscriptions. A quote tool that allows you to plot items from your inventory onto a map or uploaded images.Starting Price: $14 per month -
30
Xperium
Repup
Earn higher revenue, increase productivity through our generative AI, streamline operations, and lower costs through WhatsApp, SMS, email, and other messaging apps. Enable check-in with weblink even before guests arrive with document upload and preference collection. Offer upgrades, F&B, and other amenities before arrival and during the entire guest stay. Share your branded hotel web app with guests with all the information they wish for. Send checkout intimation, share invoice, and let guests pay and checkout from their room. Run highly personalized and segmented offers to earn higher rebookings and revenue from marketing. Track guest requests and complete delivery in record time. Keep everyone in the department in the loop of what’s happening.Starting Price: $3.50 per room per month
