Best AI CRM Software in the UK
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What is AI CRM Software in the UK?
AI CRM software is customer relationship management software enhanced with artificial intelligence to help businesses automate and improve how they interact with customers at every stage of the lifecycle. It uses AI to surface insights from customer data, predict behavior, automate outreach, and personalize communication across channels. The software often includes features like AI-assisted lead scoring, predictive analytics, automated follow-ups, and smart task recommendations to boost sales and service efficiency. Many AI CRM platforms integrate with marketing, support, and analytics systems to provide a unified view of customer interactions. By combining AI-driven insights with traditional CRM workflows, AI CRM software helps teams improve engagement, close deals faster, and enhance customer satisfaction. Compare and read user reviews of the best AI CRM software in the UK currently available using the table below. This list is updated regularly.
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1
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
2
ActiveCampaign
ActiveCampaign
ActiveCampaign’s CRM is powered by AI to make every rep more effective. Win probability, lead and deal scoring, and AI‑driven insights highlight which opportunities to work first. Intelligent agents help draft outreach, build follow‑up automations, and analyze performance so your pipeline is always moving toward revenue.Starting Price: $15 per month -
3
ShareCRM
ShareCRM
ShareCRM is an AI-powered enterprise CRM platform designed to connect data and teams across the entire customer lifecycle. It unifies marketing, sales, and service operations into a single system that helps businesses convert leads into long-term customers. The platform supports multi-channel marketing automation, centralized lead management, and end-to-end sales force automation. ShareCRM also enables service automation to manage customer inquiries, service orders, and on-site operations efficiently. Built with collaboration tools, it connects internal teams, partners, and clients through messaging, tasks, and approval workflows. Its low-code, AI-driven architecture allows organizations to customize processes without heavy development effort. Overall, ShareCRM helps companies boost growth by improving visibility, efficiency, and collaboration across the business.Starting Price: $40/user/month -
4
Salesforce
Salesforce
Put the power of the #1 CRM to work, at a price that works for you. Launch and grow quickly with the leading AI CRM built for small businesses in any industry - available through the Starter Suite or Pro Suite. Connect marketing, sales, service, and commerce on one easy platform. Save time with quick setup and smart guidance. Harness unified data and AI to fuel your growth. Start simple with Starter Suite — an all-in-one CRM for small businesses. Scale smoothly with AI agents, integrated data, and apps in one platform. No installation needed, just sign up and go from your browser. Advance further with Pro Suite, the complete CRM that scales with your business. Automate tasks and customize your tools to deepen customer relationships and drive growth.Starting Price: $25.00/month/user -
5
SalesTarget.ai
SalesTarget LLC
SalesTarget.ai — AI-Powered Sales Intelligence Operating System Find & Enrich with 840M+ profiles. Validate contacts. Reach buyers on Email and LinkedIn. Close with a CRM — Power Dialer included. SalesTarget.ai is a Sales OS for outbound-driven B2B companies and revenue teams — centralizing every stage of the sales workflow and eliminating disconnected tools. Powered by 840M+ profiles, 150M+ companies, 4,000+ data signals & 50+ premium providers — with real-time intent signals that surface in-market buyers first. Cold Email Outreach — smart sending, warm-up & spintax Power Dialer — auto-sequential dialing from the CRM LinkedIn Automation — InMail, connections & sequences Email Validation — reduce bounces & protect reputation Integrated CRM — pipeline, deals & collaboration AI Co-pilot — launch campaigns via chat One platform. Infinite scale.Starting Price: $49/month -
6
LionO360
LionOBytes
LionOBytes is a growth-driven SaaS-based business solution provider, with a strong presence in both the USA and Indian markets. The company specializes in empowering small to mid-sized businesses with its cloud-based unified solutions, including LionO360 CRM, FSM, and ERP. These tools help businesses effectively manage customer relationships, optimize field service operations, and streamline enterprise resource planning, all while enhancing efficiency and reducing costs. LionOBytes is committed to driving business growth and enabling companies to thrive in the competitive digital landscape by offering scalable and effective solutions tailored to evolving business needs.Starting Price: $19 per month -
7
Lucrative AI
Lucrative AI
Lucrative AI is an AI-native revenue platform that connects CRM, marketing automation, revenue intelligence, analytics, governance, and intelligent contracting in one unified workspace. Built for sales, marketing, RevOps, and executive teams, Lucrative AI combines Lucrative Sales, Lucrative Marketing, Lucrative Analytics, Lucrative Revenue Governance, and Lucrative Quote to automate customer engagement, monitor CRM health, generate executive insights, improve data quality, manage contracts, and deliver end-to-end visibility across the revenue lifecycle. By replacing fragmented tools with a shared AI intelligence layer, organizations gain cleaner data, faster execution, and more predictable revenue growth.Starting Price: $99 / month / 5 users -
8
1stContact.ai
1stContact.ai
1stContact.ai™ is an AI-first CRM and business automation platform engineered specifically to help entrepreneurs, local service businesses, agencies, and lean sales teams connect with customers faster, smarter, and more effectively. Unlike legacy CRM platforms that attempt to patch on artificial intelligence as a superficial add-on, 1stContact.ai was built from the ground up with native AI architecture at its core. By unifying lead generation, multi-channel marketing, 24/7 voice/text AI receptionists, pipeline tracking, appointment booking, invoicing, and reputation management into a single operational hub, 1stContact.ai eliminates software clutter and replaces up to a dozen disconnected tools. Core Value Proposition: Replace Your Disconnected Tech Stack 1stContact.ai gives growing businesses an unfair advantage by delivering One Login, One Inbox, and One Source of Truth.Starting Price: $97/month -
9
Customermates
Customermates
Customermates has an open-source CRM core for small teams, with contacts, organizations, deals, services, tasks and custom fields. It provides REST APIs, webhooks and authenticated MCP tools so compatible external AI clients and automation workflows can work with CRM records. The core can be self-hosted with Docker Compose under AGPL-3.0-only. Self-hosted installations use external AI clients through MCP. The managed cloud service also offers Mate, a cloud-only AI assistant, and a separately licensed unified inbox for supported email and social channels on eligible plans. The CRM core, hosted assistant and enterprise messaging have distinct licensing and availability conditions. Public source code and documentation explain the deployment options and supported integrations.Starting Price: 14€ / User -
10
T1U
T1U
T1U is an AI-powered all-in-one business automation platform designed to optimize Sales, CRM, Finance, HR, Inventory, Projects, and Customer Support in a single, intelligent ecosystem. By leveraging AI-driven automation, predictive insights, and real-time decision-making, T1U eliminates inefficiencies, enhances productivity, and helps businesses scale smarter. Key features include AI-driven lead scoring, automated invoicing, predictive demand forecasting, workforce optimization, smart ticketing, dynamic pricing, and real-time business intelligence. AI-powered automation simplifies complex workflows, reducing costs and manual efforts while improving efficiency. T1U seamlessly integrates with Salesforce, QuickBooks, Microsoft 365, Shopify, Zendesk, and more, offering fast implementation, cost-effective scaling, and enterprise-grade security. Whether you're a startup, SMB, or enterprise, T1U adapts to your needs, making AI-driven automation accessible to all.Starting Price: $100/month/user -
11
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, HubSpot's Smart CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your customers by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. The platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
12
Nutshell
Nutshell
Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are tired of juggling separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. Launched in 2010, Nutshell is a top-rated CRM known for its affordability and user-friendliness, serving thousands of businesses globally. Every Nutshell subscription includes unlimited data storage, fully customizable reporting tools, free data migration assistance, and world-class live support, all at an extremely affordable price. Nutshell integrates with the software small businesses already use, including Google Workspace/Gmail, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack. Nutshell also offers native iPhone and Android apps, allowing sales reps to create, search, and edit contact information in the field.Starting Price: $13.00/month/user -
13
Microsoft Dynamics 365
Microsoft
Accelerate your business growth with Dynamics 365, the next generation of CRM and ERP applications. Unify your data. Get predictive insights. Achieve amazing results. Make smarter decisions. Take actions that drive your business. Find and build stronger relationships. Improve productivity and performance. Get a single view of customers. Find and nurture the right leads. Create connected customer experiences. Stay on top of market trends. Deliver positive customer experiences—faster. Optimize resources and help technicians be more efficient. Reduce operational costs. Redefine your traditional global financial management. Automate processes to increase efficiency. Decrease operational expenses and financial complexities. Move from reactive to predictive operations. Automate and simplify your manufacturing and supply chain management. Maximize the life of your assets. Unify your physical and digital commerce. Build brand loyalty through personal engagement. Exceed customer expectations.Starting Price: $190 per user per month -
14
Close
Close
Close is a sales customer relationship management platform (CRM) built to help you win more deals much faster. With built-in calling, SMS, and email—your team can reach leads wherever they are, with ease. Close is an “all-in-one” CRM which you can use standalone, no plug-ins or add-ons needed. Close is affordable and easy to learn. It's the perfect CRM for startups and small businesses looking to grow fast, who don't want to pay enterprise prices. Plans start at just $49/month. Close comes jam-packed with sales features to power your team, including an automatic inbox syncing, email/SMS messaging automation, Power Dialer, Predictive Dialer, call tracking and recording, VoIP, custom reporting and analytics, and so much more. Our templates are excellent for a number of fields, including real estate, B2B/SaaS, small business, finance, and beyond. Support is offered via email, phone, online FAQ documentation, and a self-service knowledge base.Starting Price: $19/month -
15
TigerLRM
TigerLRM
TigerLRM is an All-in-One CRM with Sales Enablement built right in. Essential tools Include Content Management, Training & Coaching, a Sales Playbook, a Digital Asset Management system, a robust Mobile App, and more. With TigerLRM, you get: Digital Asset Management: Consolidate your marketing by including all your digital assets, such as whitepapers, brochures, content, and collateral, in one easy-to-access database. Sales Playbook: Get your sales and customer service team centered on your marketing message and counter objections with your sales playbook. Learning Management: Train new hires and upgrade the skills of your existing employees. You can create your own courses. Sales Enablement: Every company needs a sales enablement professional to apply proper sales enablement in the organization. Your SE professional can guide sales and customer service teams during the client buying journey.Starting Price: Free -
16
LeadMino
LeadMino
LeadMino is a modern lead management and sales automation platform designed to help businesses capture, organize, track, and convert leads more efficiently. It brings lead management, sales workflows, customer information, follow-ups, and team collaboration into one centralized platform. LeadMino helps sales teams reduce manual work, improve follow-up consistency, monitor their sales pipeline, and turn more opportunities into customers. With LeadMino, businesses can manage leads throughout the entire sales journey, keep customer information organized, track interactions and follow-ups, monitor sales activities, and gain better visibility into their pipeline. The platform is designed with a simple and user-friendly interface so teams can spend less time managing data and more time building customer relationships and closing deals.Starting Price: $12/user/month -
17
monday CRM
monday.com
monday CRM is an AI-powered customer relationship management platform designed to help businesses manage their sales processes more efficiently. It centralizes leads, contacts, deals, and communications into a single, easy-to-use workspace. The platform uses automation to handle repetitive tasks such as lead assignment, follow-ups, and activity tracking. It offers customizable workflows that can adapt to different sales cycles without requiring coding. monday CRM provides real-time dashboards and reports to give visibility into performance and pipeline progress. It also includes tools for email sequences and engagement tracking to improve customer interactions. The platform integrates with a wide range of business tools to streamline operations. By combining automation and visibility, monday CRM helps teams close deals faster and increase revenue.Starting Price: $10/seat/month -
18
TorkeHub
TorkeHub
TorkeHub is an AI-powered CRM and automation platform designed to streamline business operations and boost customer engagement. It offers comprehensive contact and lead management, allowing you to organize customer information, track interactions, and nurture leads effectively. The sales pipeline management feature helps you visualize and manage your sales process, while task management ensures efficient assignment and tracking of tasks. TorkeHub's automation capabilities include powerful email automation for setting up autoresponders and scheduling campaigns, as well as workflow automation to save time and reduce errors. The platform's AI-driven insights provide valuable data for informed decision-making. TorkeHub ensures data security with robust encryption and offers dedicated customer support to assist with any queries. Ideal for businesses aiming to streamline operations and drive growth.Starting Price: $6.99 -
19
LEDSAK
LEDSAK
LEDSAK is a powerful and intuitive CRM software for small businesses, startups, and growing enterprises looking to streamline lead management, client management, and customer relationship management in one smart platform. Designed with simplicity and efficiency in mind, LEDSAK offers an all-in-one lead management system, combining sales CRM software, marketing automation tools, and customer support CRM into a single, easy-to-use dashboard. Whether you're managing vendors, clients, or tracking sales opportunities, LEDSAK supports the full sales and opportunity management cycle with features like field sales automation, digital sales operations, and sales performance metrics. It’s also ideal for niche industries—offering healthcare CRM solutions, patient engagement tools, education management software, and e-commerce integrations.Starting Price: ₹2550/month -
20
Corefactors AI CRM
Corefactors
Corefactors AI CRM is a RevOps enabled CRM to help business break silos between teams and automate revenue operations that includes Sales, Marketing, Support and Success. Key Features include lead management, Inbuilt cloud telephony, Marketing Automation across multiple channels, Pipeline Management, Robust Ticketing system, Task Management and AI Powered alert/triggers and Customized Reports to help make informed decisions efficiently and grow faster. Sales Box is cloud based RevOps-enabled Sales CRM powered with AI, crafted to help business automate sales processes. Now manage leads efficiently and effortlessly at scale without missing any opportunities. Powerful dashboards with AI-based predictive lead scoring to help sales team prioritize and predict future sales.Starting Price: $8.99/month -
21
Attio
Attio
Attio is an AI-native CRM platform built for modern go-to-market teams that want flexibility, speed, and scale. It allows businesses to design powerful workflows, automate complex processes, and deploy AI to handle tasks like prospecting and lead routing. Attio’s adaptive data model molds itself to how a company actually operates rather than forcing rigid CRM structures. The platform connects any type of data, including product, billing, and communication data, to create a real-time single source of truth. Built-in reporting tools enable teams to generate detailed, customizable insights in seconds. Attio syncs instantly with email and calendar systems, eliminating long setup times. Designed for performance and security, it supports millions of records with enterprise-grade reliability.Starting Price: $0 -
22
Lightfield
Lightfield
Lightfield is a next-generation, AI-driven customer relationship management (CRM) platform that captures, organizes, and analyzes every customer interaction without manual data entry, automatically updating records with emails, meetings, support tickets, and other touchpoints to keep a full, lossless relationship timeline. It eliminates the need for traditional CRM data entry by ingesting meetings, emails, calendars, and ticketing systems, and constantly refreshing your CRM so you never lose context or miss a follow-up, helping teams refine their approach with each conversation. It lets users query their CRM in plain language and includes agent-style tools that can take action after meetings using full relationship context. Lightfield also offers features such as automatic meeting prep, video recording, transcription, automated follow-ups, a collaborative workspace for task assignment and comments, and a data model that evolves with your business.Starting Price: $36 per month -
23
Expedify
Expedify
Expedify is an AI-powered, agentic CRM designed to transform how businesses manage customer relationships. Unlike traditional CRMs, Expedify thinks, talks, and acts to deliver real-time insights, automated communications, and seamless decision-making. Key Features: - AI-Powered Automation: Predicts customer behavior, sends personalized messages, and automates workflows. - 2-Way Multichannel Communication: Enables interactive engagement—in channels like WhatsApp—without third-party tools. - Automated Follow-Ups & Journeys: Personalizes communication and manages leads from first contact to sale. - Predictive Analytics: Uses AI to forecast customer actions and drive smarter sales and marketing decisions.Starting Price: $25/month -
24
Texterz
Texterz
Texterz is a white-label reseller AI platform built for agency owners who want to scale AI service delivery without rebuilding their stack for every client. The platform combines an isolated SQL database per client, a vector knowledge base for AI agents trained on real business data, visual drag-and-drop automations, and multi-channel messaging (WhatsApp, Telegram, email) all under the agency's own domain, branding, and Stripe billing. Agency owners charge clients $500–$5,000/mo for AI services delivered on their branded platform. Texterz is invisible. Clients see a polished product that looks custom-built. It replaces GoHighLevel, n8n/Make, and Airtable in a single platform. The primary differentiator: isolated SQL database per client not shared sub-accounts. Regulated verticals like legal, healthcare, and financial services are safe to onboard. New client live in 5 minutes. No developer required. Starting price: $99/mo (white-label included) + $49/mo per active clientStarting Price: $99/mo -
25
startbuddi
startbuddi
startbuddi is an AI-powered business management workspace that brings CRM, marketing, projects, tasks, forms, bookings, customer conversations, documents, team operations, payments and business websites into one connected platform. Its built-in AI assistant, Chip, works across the workspace to help businesses organise customers, follow up with leads, create campaigns, manage projects, research prospects, automate repetitive work and act on business data. startbuddi is designed for small businesses, service businesses, agencies, consultants and growing teams that want to reduce software fragmentation and run more of their business from one place.Starting Price: $0 -
26
Convarza AI
Pronnel Technology
Convarza AI is a cloud CRM for managing customer conversations across chat, email, and business calls. Teams can manage leads and contacts, review conversation histories, and assign conversations. Features include AI voice agents and chatbots, call flows, shared inboxes, workflow automation, campaigns, and staff follow-up. Agents can use a knowledge base, transfer conversations to a team member, and book appointments. Channels include WhatsApp, Instagram, Facebook Messenger, Telegram, Viber, LINE, SMS, email, and web chat; voice connections can use Twilio, Maqsam, or SIP. Teams can configure channels and calling workflows, connect interactions with contact records and tasks, and automate outreach in the same workspace. It is designed for sales, customer-service, and other customer-facing teams that need to organize multichannel interactions, qualify leads, and schedule appointments.Starting Price: $39/month/user -
27
Uptonica
Webgas Srl
Uptonica is a platform for businesses that sell online, collect leads, or support customers. It brings commerce, marketing, and customer conversations into a shared workspace, where AI features can use connected business data. Teams can manage customer conversations alongside CRM records, orders, product information, pricing, and advertising activity. This keeps information from separate tools available in one workspace rather than requiring teams to re-enter context across systems. The platform provides one inbox for WhatsApp, Instagram, Messenger, Telegram, email, phone, and website chat. It can help complete product pages with copy, attributes, and translations, and bring Google and Meta ad data into a report with a shared sales-attribution view. Customer records can include related orders and conversations. Uptonica is built by the team behind Webgas, which has supported Shopify brands in Italy and abroad since 2019.Starting Price: €199/month -
28
Kreato CRM
Kreato
Kreato accelerates sales with its Sales CRM Platform powered by in-built Sales Acceleration AI – Axlerate. Core Sales CRM arms sales teams with much-needed sales execution capabilities with the right mixture of sales pipeline management, engagement, and automation tools, whereas Axlerate AI augments sales team decision making and execution capabilities throughout the LOC (Lead-Opportunity-Closure) sales cycle to sell faster, smarter and more. Discovers and adds rich layer of information to customer profiles automatically. Auto distributes new incoming leads to right sales reps using intelligent mechanisms. Auto captures new leads from web forms, landing pages, emails, calls, chats & more. Auto assigns tasks to sales reps based on pipeline events and state changes. Auto generate and email pre-configured reports to management as per schedule. Auto send successive set of personalized emails to customers at pre-defined schedules.Starting Price: $25 per month -
29
folk
folk
folk is the CRM that works for you, not the other way around: it's lightweight, customizable, and powered by AI. folk's mail merge software lets you send emails in bulk, with as much customization as you want, from your own domain. Forget time-consuming copy-pasting; now you can build out your CRM with ease using folkX. Take the legwork out of collecting contacts for prospecting, hiring, fundraising, and much more. You can also use folk with 4000+ Integrations to build powerful automations with your favorite tools: Typeform, Webflow, Calendly, Slack, Airtable, and many more. Impress contacts with your thoughtfulness: make notes in folk whenever and wherever you interact, so you never forget a detail.Starting Price: $20 per user per month -
30
SuperAGI SuperSales
SuperAGI
SuperSales is all in one AI Sales Platform to grow your revenue, without the hassle of hiring large sales team. SuperSales agents plan & prioritize your sales activity, research & engage with your prospects, monitor the health of deals, update your CRM, etc. Consolidate all your fragmented GTM tech stack across categories like lead data, sales engagement, dialer, meeting bookings, CRM, etc. with one powerful platform. SuperSales enables your sales reps and AI agents to collaboratively drive sales engagement, building qualified pipeline that converts to revenue. Living lead database of more than 275+ million contacts and 75+ million companies continuously collected, curated, updated, and verified by AI agents. SuperSales reimagines CRM for an AI-native world by unifying system of record & system of action powered by AI agents for your customer data.Starting Price: $75/month
