Page 2 | Best User Research Software in the UK of 2026

PickFu

PickFu is a consumer insights platform for businesses and entrepreneurs who want to optimize their products and creative assets for maximum market appeal. Poll a built-in panel of global consumers to gather feedback on your product packaging, app icon, book cover design, website copy, and everything in between – so you can launch the version that wins more customers. Unlike traditional survey tools or generalized A/B testing platforms, PickFu specializes in providing same-day, actionable feedback from your specific consumer demographic, empowering you to make data-driven business decisions.

Starting Price: $9 per month

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Useberry

Useberry is a comprehensive UX research platform that enables product teams to build better digital products more efficiently. It offers a variety of research methods, including prototype testing, website usability testing, and access to a participant pool with over 100 targeting attributes across 34 countries. The platform integrates seamlessly with popular prototyping and design tools, allowing users to set tasks, validate assumptions, and progress confidently. Useberry provides powerful insights through features like click tracking, user flows, and recordings, which capture user interactions, including mouse movements, face, voice, and screen activity. The platform supports various testing methods such as single task, open analytics, first click, five-second tests, online surveys, card sorting, tree testing, preference testing, and randomization.

Starting Price: $67 per month

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Maze

Eliminate hours of work watching user research recordings with test results that are instantly translated into the metrics that matter. Quickly create a maze for every project need, from surveys to usability tests, then share with users in a matter of minutes with a simple URL. Watch test results come in in real time and instantly transform into quantitative data, like mis-clicks and heatmaps. Then share your findings and start a discussion with stakeholders in your unique, auto-generated Maze Report. Use Maze to validate ideas and concepts, test wireframes, usability and copy, or gather user insights through feedback and satisfaction surveys. Maze is intuitive, browser based and device agnostic, integrating seamlessly with leading design platforms like Figma, InVision, AdobeXD, Marvel, and Sketch to accelerate your testing process.

Starting Price: $0

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Dovetail

Dovetail Research

Dovetail is an AI-native customer intelligence platform that transforms customer conversations, documents, and surveys into actionable insights to drive better product decisions. It automatically analyzes call transcripts, survey responses, support tickets, and feedback to deliver fast, accurate reports that empower teams across product, marketing, sales, and customer experience. With integrations into Slack, Microsoft Teams, and popular tools like Notion and Zapier, Dovetail brings the voice of the customer directly to where teams work. The platform supports recruiting verified consumers and professionals for research, making customer feedback collection efficient and scalable. Trusted by Fortune 500 companies like Amazon, Deloitte, and Atlassian, Dovetail helps build a culture of customer-centricity through continuous insight sharing. Its AI-powered features reduce manual workload and accelerate understanding of user needs.

Starting Price: $29/user/month

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Saber Feedback

A feedback button for your website. Fix urgent bugs, improve your user experience and surface great customer ideas. All with a simple feedback button you can add to any web page. Screenshot functionality included. Simplify your feedback process with a visual feedback tool that works direct on your website. Hear directly from your users, without endless email chains and overloaded ticketing systems. Users can show you exactly what they think with screenshots as well as text. They can quickly contact you without leaving the page they are on. Get the exact feedback you need with customizable feedback forms. Your customers are usually the first to encounter bugs and UX problems. Make it easy for them to give you direct visual feedback as soon as they spot a problem. Details such as their operating system, browser name and version and any Javascript errors are automatically included, to save you time.

Starting Price: $29 per month

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FeedBaxley

We're four friends working on FeedBaxley to help businesses learn from their customers instead of flying blind. Meet FeedBaxley, start gathering feedback from your users in seconds. Add one line of code and instantly gather useful data. One line of code adds a dynamic form to start gathering valuable user research within your app. Product teams make better decisions with user research. No coding knowledge is needed to edit your surveys to match your brand. View feedback immediately within your Slack workspace. Integrating FeedBaxley is just a matter of clicking a button. Install from the Integrations page after signing up. The first thing you'll want to do after signing up is to create a new widget. One of the coolest things you can configure about your widget is the "display type". By default, it's a link. But you can also choose to display it as a "Tab", which means it'll stick to the side of the page and look like, well, a tab.

Starting Price: $19 per month

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FocusGroupIt

Focus groups made easy, the easy, fast and free way to run focus groups. Get your free focus group started today in 15 minutes. Get your focus group started in 15 minutes (or less) by creating it and posting a few questions for participants to answer. Share your secure group link to your social networks, customer lists and website, or add it to the end of any online survey. Participants can respond to you and each other. Run your groups as long as you want - a few hours, days, weeks or even months! FocusGroupIt is an easy, fast and low cost (free) way to gather qualitative feedback online. In order to make the best decisions possible, organizations should be using both quantitative (surveys) and qualitative (focus group) methods. There are many great choices available for capturing quantitative data using do-it-yourself survey platforms like SurveyMonkey, but almost no choices available for gathering qualitative feedback. Hence, FocusGroupIt was born.

Starting Price: $49 per group

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Qualitative

Qualitative makes it super easy to invite, schedule, and conduct user research sessions. Self-service to send email invitations to research participants. Calendar events with video conferencing and dial-in are created as you schedule participants. Sending incentives to participants anywhere in the world is as easy as clicking a button. Qualitative is a user research platform that makes it super easy to conduct user interviews. Recruit from your website using our pop-up, email invitations to your users through our self-service emailer, share a screener link yourself, invite previous research participants through our CRM, or have us create a custom pool of user research participants for you. Create your own screener to filter user research participants. Set your recurring availability for user research participants to request interview slots. Qualitative automatically creates interview calendar events with video conferencing and dial-in for you and your research participants.

Starting Price: $50 per month

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TestMate

Test your website with real Australian users. TestMate leverages insights from real Australians to assess your site or application’s usability. We believe that user experience design with actual users in mind is the key to creating great digital products. We can help you uncover potential issues or bugs, improve your website's conversion rates and discover new ideas to improve UX! TestMate has developed a website testing process that provides you with a comprehensive analysis of how Australian customers experience your online services. We are a User Testing agency in Melbourne, rated one of the best website testing company because we use real users when testing websites to ensure you receive top quality analysis and results! Tell us about your project and the questions you need answered, so we can tailor our User Testing service for you, unlike other testing websites and companies! Get perceptive feedback from local users that meet your test website demographic. Watch your videos!

Starting Price: $480 per project

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methinks

methinks connects you with target customers so that you can ask important questions and learn. Use methinks yourself, or work with us to achieve your research goals, quickly and cost-effectively. methinks is an online research platform allowing product developers, researchers, project managers, and companies the ability to interview and gather valuable insights from real consumers, on-demand. Our platform provides features to video chat, mobile/desktop screen share, video transcription, video bookmarking, note-taking, audience targeting and much more. With methinks you can obtain accurate data and in-depth insights, which dramatically improve R&D efforts, save time, cost, and resources. methinks turns what was an expensive and time-consuming process into one that is five-times cheaper and 10-times faster. Make key decisions based on customer insights gathered in face-to-face video chats. Test and validate new product and marketing ideas quickly, lift revenues and grow faster.

Starting Price: $49 per month

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Contextmapp

Set up your own diary study project in no time and invite your users to participate. Get customer insights, speed up your innovation process, find the perfect fit and deliver increased value to your customers. Contextmapp is an innovative research tool with an app for participants and a state-of-the-art dashboard for researchers. Collect feedback, qualitative insights, photos, videos, quotes and scores. High response rates with different invitation options. No monthly fees, only pay for credits per participating participant. Want to know what your users think & do – right in the moment? Contextmapp allows you to discover what people think and feel about your products, services, locations and brand, in real time. You use a dashboard, they use the Contextmapp app, available in Playstore and Appstore. Customer research has never been easier and more powerful – be a research master, share your insights, boost collaboration in your organization and aim for the best insights.

Starting Price: €29 per credit, no monthly fee

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Rayfeed

Validate and improve your website or prototypes using video feedback from your customers. Tell your users what to do by using prompts in the form of text bubbles. No coding skills required! Send a special link to your testers. We’ll detect who they are and record their video feedback so you can play it back in our app. Improve conversion rates, user retention and customer satisfaction by implementing changes based on user feedback. Watch & hear feedback from customers as they use your product. You'll be able to see where they get stuck and hear their thoughts on your product. Get the insights you’re looking for without breaking a sweat. You can guide your customers as they leave feedback using pre-defined prompts in the form of text bubbles. Access any of your videos for a quick replay, skip to the tasks you’re interested in and share the data with your team. It's all about getting the feedback you need to make informed product and marketing decisions.

Starting Price: $36 per month

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Allure TestOps

Qameta.io

Next-gen software quality management platform brings together automated and manual testing. Level up your product quality control and boost your QA and development team productivity by setting your TestOps. We appreciate the development and QA teams use numerous processes, frameworks, and tools to enable software delivery. That’s why we came up with Allure TestOps – a quality management platform solution that seamlessly integrates with any of your frameworks and keeps all your testing data transparent and centralised. Allure TestOps links both manual and automated testing empowering your team’s productivity. Reinforce and speed up your CI/CD pipeline and get instant insights into your test coverage. Allow Allure TestOps to update your test documentation based on test run results tracking and analysis and get no more excuses for outdated test cases.

Starting Price: $30 per user per month

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Avrio

Capture Insights from anywhere with our browser extension and instantly share them with your team. Get everyone on the same page with Projects and avoid wasted hours on repetitive research by unlocking your team’s collective knowledge. Don’t let your hard work die at the bottom of a spreadsheet or slide deck. Avrio gives you the tools to get your findings seen and new channels to drive awareness of your research and analysis. Pin Insights to web pages, embed Insights anywhere, share automated email updates, plus more. Bring all your qualitative and quantitative research into a single space. Find exactly what you’re looking for with our self-learning search that adapts to your behaviour and keep research fresh with Insight validation and automated expiration.

Starting Price: $30 per contributor per month

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Kaption

Kaption.co

Kaption is the leading AI-first analytics and feedback tool for digital marketers. Get the insights you need to optimize your digital experience and move business forward. Eliminate guess work, know why it happens, and iterate a lot faster. Often the best way to persuade is to first see things through your customers eyes. Do you know how they are using your website? With Kaption you can visualize your user's journey and any bumps along the way. Excellence comes from good information. Without data you are either lucky, or wrong. Focus your efforts with conversion and monitoring tools. Free heatmap analytics to view your user engagement with each element on your site and how it affects their behavior. See where users get stuck, increase conversion rates, and debug your product faster with smart metadata.

Starting Price: $25 per month

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Siterecording by 500apps

500apps

Website recording software: Siterecording by 500apps helps to analyze user behavior, and optimize user experience and conversions. Siterecording starts recording all engagement, such as mouse movement, clicks and more and then compiles and stores these data along with the actual video. Marketers can leverage insights to make data-driven decisions and better optimize the website. Get access to 37+apps for $14.99 per user.

Starting Price: $14.99/month/user

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Producter

Producter is an all-in-one product management tool to collect customer feedback, manage tasks, track roadmap and share updates for product companies. We're providing a shared place for tech and non-tech teams to make product management more visible.** As working habits changed during the pandemic, product teams became scattered. Back-to-back alignment meetings with customer-facing teams, slack notifications, and endless follow-ups consume a lot of time and energy. So **Producter both helps product and customer-facing teams to make informed decisions backed by customer feedback.** With just one-click you can link high-value customer feedback with tasks. So Producter informs your customers on their feedback status. Your customers will know that their feedback is taken care of by the automated notifications from Producter. All teams can create their roadmap and make them visible for other teammates, and customers to rally everyone around the product vision.

Starting Price: $9 per user per month

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Reveall

Reveall is a software platform that makes continuous product discovery simple. We focus on helping you make sense of your research and use your customer insights to spot, prioritize and validate opportunities – making continuous product discovery a breeze. You come to Reveall when you want to deeply understand your customers to develop products that perfectly suit their needs.

Starting Price: €19 per month

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Insignal

Learn more about your users, Track your users' clicks, and scroll movement on your website. Take steps to improve, and convert them into customers using our easy tools. Not sure what made your user leave the site? Conversion Funnel will help you figure that out. Replay everything that a user does on your website and work towards making your product better. Records your users as they use your website. See every mouse movement, keypress, click and scroll movement. See wherein your users are searching and what part of the site they're interested in by visualizing their mouse and eye movements using machine learning. Helps you find out where and why your users are leaving your website. Track the smallest of details. Feature-rich real-time analytics to collect the smallest detail about the user. Collect feedback and understand your users with customizations like never before. Collect not just feedback but act on that feedback instantly to convert your viewers into paying customers.

Starting Price: $14 per month

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Qualetics

Embed custom-developed insights in your apps such as recommendation engines, sentiment analysis, anomaly detection, and fraud detection while receiving user engagement analytics delivering new value to your customers and product analytics for your teams. Advanced analytics delivered through Qualetics’ secure, the multi-tenant interface generates new levels of collaboration between your team and your customers as they view, analyze, share, export, and subscribe to valuable insights in real-time. Qualetics’ AIMS captures multi-dimensional data points from your apps in real-time powering advanced analytics and AI-based outcomes. With the help of our proprietary page rank and error ranking algorithm, we provide a quality index of your product with breakdowns that inform you how critical the errors are, how frequently they occur, and how many users are impacted. With the help of Qualetics, your product’s Performance Index score informs you how your application is performing.

Starting Price: $99 per month

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Squeaky

Squeaky's future-proof analytics suite lets you capture up to 60% more data than legacy tools by putting customer privacy first. Use context-rich customer data and insights to make better decisions for your business. Analyze and segment your traffic to learn why visitors are converting and how you can help more to succeed. Provide faster, more effective customer support by seeing and hearing your customers' problems first-hand. Squeaky puts data at the heart of how you understand and improve your customer experience. There's no need to sift through hours of recording data, our advanced filtering helps you segment and surface only the most relevant customer recordings. Monitor performance and make informed decisions about your site, using precise and meaningful data. Capture round-the-clock NPS® and sentiment survey data and know your customers are being heard. Use heatmap data to provide the right content and the most effective interfaces for your users.

Starting Price: $50 per month

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Aqvil

Easy and friendly analytics. Track your user's journey, replay sessions, collect heatmaps & more. Have you ever felt like you have too much information in front of you and don't know what it means? We are providing you with a clean and simple interface with easy-to-understand analytics. Understanding your users is key to learning how to improve your website. Check each visitor's path and what they are doing on your site without intruding they're privacy. Get a clear picture of what your visitors access on your website. Engage with your team and review real-time recordings. Curious to see real-time data? You can check how many users are online, which devices are the most popular, and what pages are most accessed. Get ready to change the way you track your assets, forever. The complete platform that lets you do it all with your assets and team, stress-free. Good & good looking analytics.

Starting Price: $19 per month

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EthOS

EthOS gives companies a lens into the everyday lives of their customers, consumers, and employees. By seeing how people interact with products and services in real-world situations, companies are able to identify hidden problems, unearth new opportunities, and better understand the needs of their customers. Picture and video-based tasks allow you to be in-the-moment with participants, and live chat functionality helps you derive deeper understanding through real-time probing. Easily analyze and organize participant entries on Ethos’s intuitive dashboard. Out of the box reports, along with automated transcriptions, sentiment, and tone analysis help you uncover themes and insight more efficiently. EthOS is a simple to use DIY tool, but our team of researchers are available to offer a helping hand or take on full-service projects.

Starting Price: $1500

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Sleekplan

Sleekplan is an all-in-one feedback tool that organizes user requests and brings feature voting boards, roadmaps, changelogs, and satisfaction surveys to your website. Launch a single, centralized place to capture, track, and organize internal and external feedback. Define user attributes and create custom segments to make wise product decisions. Make sure that ideas and suggestions are worth pursuing. Collect feedback and discuss possible solutions. Ditch time-consuming emails and facilitate support using interactive thread-based discussions. Keep the feedback coming without interrupting your end-users. Enable them to quickly share feedback from within your web-based app.

Starting Price: $15 per month

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VisualEyes

VisualEyes simulates eye-tracking studies and preference tests with a 93% accurate predictive technology. Attention maps are the perfect replacement for five seconds tests and eye-tracking studies. The clarity score can also be a great substitute for a quick preference test. Areas of interest quantify attention inside critical elements and enable quick AB tests. Replace time-consuming eye-tracking studies with attention heatmaps and preference testing with our clarity score. VisualEyes makes it easy to generate user insights with the touch of a button. Oh, and all that within your favorite design tools. Building the right digital product is not easy. Increase your KPIs and your developers’ productivity by testing designs before every release. Fewer iterations mean more love from your team and your users. VisualEyes will help you thrive in the attention economy. In the never-ending fight for customers' attention, be sure to use data to stand out from your competitors.

Starting Price: Free

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Attention Insight

Validate your concepts for performance during the design stage with AI-generated attention analytics. See how consumers engage with your landing page before the launch. Get crucial feedback in less than 1 minute. Analytics are 90%-94% accurate, and it's 100% GDPR and privacy compliant. To find out if your ads, landing pages, apps, and package designs will perform, you have to launch them. Run traffic to them and have large sample sizes. Get crucial performance feedback on your concepts before you launch them. Attention Insight’s predictive attention heatmaps show you potential performance issues during the design phase. So you can make sure your concepts will perform better from the second you publish them. Optimize designs with attention and insight while working with your favorite tools. Get AB testing insights about your concepts, without needing live traffic or large sample sizes. See how potential users would interact with different layouts or designs.

Starting Price: €19 per month

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Ethnio

Enable continuous discovery across your product team with the most powerful participant management platform for UX research. Keep track of all your participant activity with your own CRM. Manage your participants with tags, notes, segments and filters—and always keep a record of those key interactions. Participants can pick from a list of predefined times and self-schedule from a weekly view without the need to create any unnecessary accounts. Share a Combined Calendar with all studies in one place to invite stakeholders to ongoing, single, or multiple studies with Zoom or other location details. Issue incentives in over 140 countries and currencies, and set limits so recipients don’t become taxable. Finance with invoice or CC and keep all your rewards tracked and secure.

Starting Price: $79 per month

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Kaleido

Turn user pain points into product decisions that matter. Four steps to meet your team's needs. From raw ideas to actual results. Collect quantitative and qualitative user data in a unified workspace. Convert 1000 user feedbacks into 10 projects or features using AI pattern recognition and atomic research approaches. Use Kaleido's automatic reports to identify the most critical projects to work on. Help team members understand the idea behind each product task. Analyze input and identify patterns. Let Kaleido's AI help you. Simplify user data structures, consolidating 1000 ideas into 50 projects. Once patterns are identified, access all relevant user data gathered inside. Make informed decisions about which areas of your product to focus on. Determine which points are most frequently highlighted by your users. View the overall data of your user base. Identify trends in the issues. See the important user data.

Starting Price: $120 per month

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Sprig

Go beyond analytics and elevate your product with user insights, delivered fast. Capture insights from specific user cohorts based on their characteristics and the actions they take in your product. Leverage the full Sprig platform to learn from your users across every stage of product development. Record clips of your user sessions alongside their in-product feedback. Surface and solve pain points in your core flows before they become problems. Learn what your power users love, hate, and want to see next in your product. Identify user behavior patterns that lead to churn and learn how to reduce them.

Starting Price: $175 per month

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Insight7

Unlock customer insights, 10x faster with AI. Understand pain points, desires & behaviors in seconds. Prioritize the right problems using key signals. Save hours wasted analyzing data manually. Interviews, surveys, NPS. Supports docx, csv, pdf, mp3, and mp4. Our AI finds relevant patterns and insights in your data. We’ll email you a link to visualize and share your insights. Insight7 extracts insights, themes, and sentiment. Visualize and share insights. Identify pain points, desires, and behaviors 10x faster. Visualize opportunities and priorities in seconds. Save time and money spent on research and development. Get instant answers to questions like “what features do I need to prioritize?” Analyze up to 50 documents in one click. Discover top user experience complaints instantly. Leverage insights to prioritize usability improvements. Identify opportunities to improve user experience in one click.

Starting Price: $19 per month

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Best User Research Software in the UK - Page 2

Compare the Top User Research Software in the UK as of January 2026 - Page 2

PickFu

Useberry

Maze

Dovetail

Saber Feedback

FeedBaxley

FocusGroupIt

Qualitative

TestMate

methinks

Contextmapp

Rayfeed

Allure TestOps

Avrio

Kaption

Siterecording by 500apps

Producter

Reveall

Insignal

Qualetics

Squeaky

Aqvil

EthOS

Sleekplan

VisualEyes

Attention Insight

Ethnio

Kaleido

Sprig

Insight7

Best User Research Software in the UK - Page 2

Compare the Top User Research Software in the UK as of January 2026 - Page 2

PickFu

Useberry

Maze

Dovetail

Saber Feedback

FeedBaxley

FocusGroupIt

Qualitative

TestMate

methinks

Contextmapp

Rayfeed

Allure TestOps

Avrio

Kaption

Siterecording by 500apps

Producter

Reveall

Insignal

Qualetics

Squeaky

Aqvil

EthOS

Sleekplan

VisualEyes

Attention Insight

Ethnio

Kaleido

Sprig

Insight7

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