Avrio

We designed and built the Over the Shoulder platform so that qualitative researchers and insight-seekers can have unprecedented access to their target consumer's daily lives, truths and reality and deliver more powerful consumer insight. Our mission is to help our partners conduct the best smartphone qualitative studies in the industry, and make doing it incredibly easy. Over the Shoulder, a division of 20|20 Research and part of the Schlesinger Group family of companies, is not just another online research platform. It's different because it was designed and built specifically for the smartphone, so you see moments no other research platform can get close to. Plus, paired with 20|20 and Schlesinger Group’s other research solutions, Over the Shoulder helps give you a deeper dive into insights. We offer a full suite of qualitative, quantitative, and recruiting capabilities, all under one roof. Passionate qualitative practitioners designed Over the Shoulder from the ground up.

Synthetic Users is an AI-enabled user research platform that uses advanced natural language processing and large language models to generate synthetic personas that mimic real human behavior with high “synthetic organic parity,” letting teams set research goals and run virtual qualitative and quantitative studies such as in-depth interviews, concept testing, problem exploration, custom scripts, or surveys in minutes rather than weeks. It creates personality profiles for each synthetic participant and uses a multi-agent architecture to simulate dynamic, context-aware conversations and decisions that uncover product insights, helping validate ideas, optimize user journeys, prioritize roadmaps, and explore behavior across diverse audiences; users can enrich simulations with their own proprietary data to increase relevance and control representation.