YouGov
On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives. Our pioneering solutions help the world’s most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market.
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Qualitative
Qualitative makes it super easy to invite, schedule, and conduct user research sessions. Self-service to send email invitations to research participants. Calendar events with video conferencing and dial-in are created as you schedule participants. Sending incentives to participants anywhere in the world is as easy as clicking a button. Qualitative is a user research platform that makes it super easy to conduct user interviews. Recruit from your website using our pop-up, email invitations to your users through our self-service emailer, share a screener link yourself, invite previous research participants through our CRM, or have us create a custom pool of user research participants for you. Create your own screener to filter user research participants. Set your recurring availability for user research participants to request interview slots. Qualitative automatically creates interview calendar events with video conferencing and dial-in for you and your research participants.
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Emble
Emble is a user research platform that simplifies the process of creating, sharing, and analysing unmoderated, remote studies. Designed for efficiency, Emble lets you set up tasks, invite participants, and automatically gather insights—all while offering high-quality video playback of participants as they engage with your prototypes, websites, or questions. With AI-driven analysis and seamless functionality, Emble helps you capture authentic user feedback and build products that truly resonate with your audience.
The idea for Emble came from firsthand experience with the frustrations of traditional user research. As a former Product Manager, our founder saw how time-consuming and fragmented the process could be—jumping between multiple tools, recruiting participants, conducting sessions, and then spending hours reviewing the results. We knew there had to be a better way, so we built Emble to streamline this process and make it more efficient.
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GetWhy
GetWhy is a generative AI-powered end-to-end consumer insights platform that converts research questions into actionable qualitative findings, captured via video interviews, and delivers them at agency-level quality in a matter of hours rather than weeks. Beginning with a simple prompt, GetWhy’s AI agent designs and launches studies, recruits participants from its global panel, conducts think-aloud interviews, transcribes responses, analyzes sentiment, and synthesizes key insights. The system draws from a knowledge base of over 250,000 qualitative sessions to surface quotes, patterns, and themes with speed and depth. The platform enables teams to move fast, empathize deeply, and execute with precision across research, concept development, messaging, and customer experience initiatives, turning the “why” behind consumer behavior into repeatable, scalable decisions.
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