Zeta CDP+ Alternatives

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

Zeta Global is a data-powered marketing technology company that combines the industry’s third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth. Everything a marketer needs, from acquisition through retention. Learn who to target and create experiences across every channel to deliver real-time personalization at scale, driving superior outcomes. The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale. Our rare mix of capabilities has been helping brands grow for over a decade.

Connect all your customer data into a single customer view unique to your business. Delivering the most compelling personalized content, increasing engagement and ultimately conversation starts with the development of a database that merges all customer information, behaviors, and actions into a single customer view. Harness the power of your customer data from across multiple touchpoints so that you are in full control from a single platform. Layer engagement and behavioral activity over your CRM data to create personalized journeys that resonate with your customers. React and respond in real-time to your customer's changing behaviors and actions instead of out-of-date data exports. Your combined customer behavior and enrichment data automatically update into your lifecycle segmentation, meaning you always have the most up-to-date snapshot of your customers so you can drive incredibly personalized campaigns.

True digital transformation is only possible if your marketing data is actionable so you can engage customers intelligently, with personalized experiences that build customer lifetime value. Deliver personalized experiences, cross-channel messaging and loyalty programs that add value to your customer relationships. Marigold Engage+ (formerly Cheetah Digital) enables marketers to rapidly scale and meet the demands of the modern consumer. The need for digital transformation is accelerating quickly and you need new capabilities to meet evolving expectations. Marigold Engage+ can help you get there quickly. We provide the integrated technology and services you need to build lasting, profitable and mutually-rewarding relationships with customers. Discover opportunity, build audience segments and orchestrate data with real-time interaction management. Turn marketing efforts into a consumer database using engaging experiences that convert the unknown to known.

Tealium Customer Data Hub is an advanced platform designed to unify, manage, and activate customer data across multiple channels and touchpoints. By integrating data from websites, mobile apps, and other digital sources, it enables businesses to create a cohesive, real-time view of their customers. This centralized data hub empowers organizations to deliver personalized experiences, optimize marketing strategies, and enhance customer engagement. With robust features like data collection, audience segmentation, and real-time data orchestration, Tealium Customer Data Hub allows businesses to turn raw data into actionable insights, driving more effective customer interactions and improved business outcomes.

Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors.

Orchestrate data and experiences across all channels and technology stacks. Customer Your customer interacts with your brand on multiple channels such as mobile, website, email, etc. Learn how Conscia collects, aggregates and enriches customer data from all channels to create a unified view that all applications can access via realtime APIs. ontent is spread across several CMSes and enterprise applications. Learn how our unique headless CMS creates a view of all your content in one centralized interface, enriching your existing content while allowing you to author new content. Context is the channel on which your customer is engaged as well as their real-time location, intent and world view. Learn how Conscia empowers marketers with rule-based and algorithmic control over what the customer sees based on their real-time context. Marketers want control and limited reliance on IT.

Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.

Automatically ingest marketing data into any data warehouse or cloud file storage of your choice such as BigQuery, Snowflake, Redshift, Azure SQL, AWS S3, Azure Data Lake, Google Cloud Storage with our fully managed ETL pipelines in the cloud. Our hosted marketing data warehouse integrates all your marketing data and provides ad insights, cross-channel attribution, content insights, competitor Insights, and more. Our customer data platform performs identity resolution in real-time across data sources thus enabling a unified view of the customer and their journey. Electrik.AI is a cloud-based marketing analytics software and full-service platform. Electrik.AI’s Google Analytics Hit Data Extractor enriches and extracts the un-sampled hit level data sent to Google Analytics from the website or application and periodically ships it to your desired destination database/data warehouse or file/data lake.

Make better decisions on how to interact with your customers by collecting user behavior data in real-time to provide your customers with relevant messaging and recommendations. With Fulcrum, you can create in-the-moment experiences that accelerate customer engagement, improve brand loyalty and increase conversion rates. Fulcrum provides solutions for digital agencies, marketing teams, sales departments, and more. Using Fulcrum makes it easy to segment customers and deliver personalized experiences across all your marketing channels, like providing content recommendations for your customers that connect them to your brand and retain their loyalty. Fulcrum can personalize a campaign experience in real-time to create a more relevant experience and increase conversions via an automated workflow. Fulcrum uses AI to identify and respond in real-time to known and anonymous customers to advance engagement and increase conversion.

BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Move as quickly as your customers with direct access to a single customer view deliberately designed for real-time, cross-channel customer engagement. Bridge the gap between insights and activation to deliver relevant and timely experiences across all channels and lifecycle stages. Create highly valuable advertising and/or data and digital products based on your company’s unique first-party data.

CustomerLabs CDP is a cloud-based digital marketing infrastructure that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency. Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographics and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real-time. Back your marketing decisions by capturing accurate customer data with CustomerLabs CDP.

Orchestrate campaigns triggered by real-time consumer behavior using Revotas marketing automation platform. Our platform lets you run more effective, efficient campaigns across mobile, email, social, and paid search channels. Create unparalleled customer journey experience and take personalization to a whole new level by leveraging the power of Revotas platform. Using data-driven insights gained from each consumer’s behavioral data, you can improve customer experience and increase conversion. Identify your highest-value subscribers and active consumers, then deliver targeted messages to increase lifetime value. Take a consumer-centric, data-driven approach that automatically personalizes messages at the individual level to increase engagement and loyalty. Predict likely purchase behavior and use AI to adjust results in real-time based on individual behaviors.

Imagine a CDP designed specifically for you, responding to what you want to do in terms of marketing, sales, after-sales activations, all with reliable, compliant, real-time data. The 360° view of the customer allows you to quickly access all the history of your customer: profile data, contact information, interaction history, purchase history, subscribed offers, etc. Visualize in a single interface all the points of contact your customer has with your brand to maximize your customer relationship. As a prerequisite for a 360° customer view, we consolidate all your customer data into a single repository, regardless of your data sources and volumes. We reconcile all your data (name, address, telephone, email, loyalty card, main shop, product purchase, etc.) with a quality of data resulting from our 30 years of experience with data. Send an email, an SMS, a promotional offer, use our query tool to create your targets, and send targeted messages whatever your data volume.

Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.

Personalize every customer experience with AI and real-time data to optimize conversions and reduce costs. Treat every customer as an individual and drive ROI across your marketing programs with our personalization engine. Create personalized experiences with machine learning and AI. Customize everything, from webpages to in-app experiences, product recommendations, content, and more. Tailor each customer experience for driving a specific KPI, from acquisition to customer retention, using a mixture of real-time user behavior and historical customer data. Improve page personalization with machine learning, informing CTAs like banners or pop-ups. You can even target and test at the speed your customers are browsing, with personalization decisions happening in milliseconds. Use AI to synthesize in-the-moment intent data and past business engagements to identify customer affinities, interests, and preferences.

Real-time Customer Data Platform helps you unify, segment, and activate your audience in real-time to drive meaningful customer engagement. It centralizes online and offline customer data, builds unified customer views, and helps activate audiences to automation and orchestration systems. From drag-and-drop data onboarding, simple click-and-select segment creation to real-time audience activation, Algonomy’s Real-time CDP is purpose-built for marketers to self-serve.

DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency, performance and results. Precisely target the right buyers, personalize your outreach, and drive more conversions. The DealSignal platform provides access to 600M+ global companies and contacts with over 100 data points, including detailed account profiles, contact profiles, verified emails, corporate & direct phones, social URLs, and mailing addresses – all with 97%+ accuracy and a 100% data guarantee. Optimize your lead scoring and routing, accelerate sales follow-up, personalize conversations, and maximize conversion rates. Better sales and marketing performance starts with better data. Refresh, enrich & reverify your data automatically, on a schedule. Eliminate time wasted on manual data research. Build precise decision-maker lists that enable multi-touch, multichannel campaigns and cadences that deliver higher conversions and build more pipeline faster.

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes. Bring back-office and CRM data into a unified, 360-degree customer profile. Oracle Unity Customer Data Platform gathers customer signals and applies them to the customer profile in real time so you have the most up-to-date information about your customer in every moment. Simplify and consolidate all of your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile. Connect individual identities across devices, channels, and domains. Use advanced privacy and identity controls to build a unified, accessible profile. Organize and maintain data quality by consolidating all of your data, including real-time behavioral signals, into a single repository.

Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies.

SessionM's customer engagement and loyalty platform powers personalized and rewarding experiences for the world's largest brands, specializing in Restaurants, Retail, Consumer Goods and Travel. Craft a differentiated loyalty experience to drive high value customer behaviors while gaining valuable information on customer analytics and preferences. Flexible functionality enables the creation of unique loyalty programs and personalized experiences. Win critical moments by responding to customer signals at any time, across any channel. Fusing machine-learning, real-time decisioning with an ability to engage with customers across any channel to deliver smarter customer interactions and engagements. SessionM’s technology gathers real-time and batched first party data across multiple channels to build a database of individual 360-degree customer profiles that become actionable to all systems.

You need special orchestration to deliver the personalized experience that your customers expect from you and to activate marketing tools during your customers’ decision-making. Proliferate your marketing activities with Reachpeople Marketing Cloud. When you dive into the data pools with hundreds of metrics, your only wish is to obtain a substantial result. Reachpeople Marketing Cloud orchestrates your marketing activities with such efficiency that you may start to think of it as another colleague in your marketing team. See our solutions that require zero workforce and no IT requirements. Send customized reminder emails to your customers who forgot their products in their baskets. Explore your customers' interests and send personalized emails. Remind your customers of yourself who have not visited your website for a long time with a “We Miss You” email. Periodically send customer hospitality emails with cross-selling e-newsletter to your regular customers.

Competitor products, version, modules, product age, pricing, warranty expiry, end-of-life, end-of-support, end-of-availability, usage status, user’s persona, product refresh leads. CXO, line of business and IT management contacts, Decision makers and influencer contacts with opt-in permission and real-time data refresh. Lead Score powered by big data, predictive analysis, patterns & research campaigns. Sales qualified leads, marketing qualified leads, actionable sales triggers. 95% coverage of total addressable enterprise market-coverage from NALA, EMEA & APJ. Large, Mid & Small enterprises coverage across 25+ industries from 50+ countries. Discover and track sales triggers and buying signals from your competitors key customers. Paired with the most accurate prospect contact details, your campaigns will be unstoppable. Carefree data that works with your existing CRM systems to provide the highest data accuracy and on-going data maintenance.

The NEXUS platform combines powerful data collection, processing and governance capabilities with powerful custom analytics and BI and AI-driven insights to enable seamless data applications and create a truly intelligent global marketing closed loop. Enable 360-degree intelligent customer insights, smart marketing and personalization, ultimately enabling data-driven marketing freedom. Realized personalized real-time data-driven intelligent marketing. Allow multi-dimensional analysis of massive customer data, custom insights and BI. Customer experience optimization and intelligent customer lifecycle management. Improve customer loyalty, repurchase rate, LTV, and reduce churn rate. Use real-time insights to deliver better customer services.

ODAIA's MAPTUAL looks at the customer journey end to end. Using cutting-edge analytical tools, AI and ML, MAPTUAL delivers predictive insights to pharma commercial teams on a real-time basis enabling precision targeting, better resource utilization and commercial agility. All this in one software as a service (SaaS) package that works with the data you already buy. A customer insights tool that integrates the data you already have from across internal and external sources. MAPTUAL applies unique and proprietary algorithms to deliver real-time, predictive insights to your sales and marketing teams so they can deploy their resources more efficiently and create hyper-personalized customer engagement. Refine customer targeting using market drivers. Adjust them in real-time as necessary. Measure, optimize and hyper-personalize the right message to the right HCP using the next best channels in order to deliver the next best experience.

rgOne, Redpoint Global’s fully integrated solution, delivers you a single point of control to connect customer data and execute marketing campaigns. So your customers can achieve the real-time, hyper-personalized experiences they demand. Capture all that's knowable about every individual customer. To create all that's accurate and continually updated, in one Golden Record. Generate your next best offer, action and message. In the context and cadence of each customer. Deliver consistent and personalized experiences across all customer touchpoints. With our flexible cloud architecture and open garden approach, you stay in control. With a deployment that serves your enterprise goals and meets your security needs. Move from mass marketing to real-time, 1to1 personalized marketing. With rgOne’s unrivalled capabilities in customer data management, automated machine learning and intelligent orchestration.

Blueshift helps brands deliver relevant, connected experiences across every customer interaction. It’s SmartHub CDP provides brands with the complete toolkit to seamlessly deliver 1:1 experiences in real-time across the entire omnichannel journey, including real-time data unification, audience segmentation, predictive intelligence, 1:1 personalization, omnichannel orchestration, and unmatched scale. The flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data across touchpoints in real-time using intelligent decisioning. The path to delivering customer-centric experiences that grow revenue and drive results has never been quicker.

Qinship gives Salesforce customers the power to leverage and maximize customer data to generate hyper-targeted audiences in real-time. Increase revenue and realize cost-efficient ad spending on one platform. Qinship provides an advanced e-commerce marketing platform that empowers B2C companies to develop deep customer insights and increase brand loyalty. Qinship delivers a secure, scalable and cloud-based solution that enables B2C e-commerce companies to better identify, segment and score customers in real-time and increase customer lifetime value and loyalty. With Qinship, marketers can market with significant relevance, see direct attribution ROI on media spend and deliver a more personalized experience to customers and prospects.

Improve your customers' and prospects' experience at every stage of their journey with Actito's Activation Platform. Actito's real-time personalization and omnichannel marketing automation capabilities enable you to deliver the right message, at the right time, through the right channel. Accelerate conversion and increase revenue. Capture and blend all your data sources in one place to support all your tools of engagement, in the spirit of GDPR. Address your customer by name and push personalized offers to them that you know are relevant and timely. The richness of the Actito data model enables you to respond intuitively and accurately, regardless of how your customers like to do business. Construct unique marketing programs around individual customer needs and keep a dialogue going for the life of the relationship. Test all your ideas, however ‘silly’ and launch imaginative campaigns that get a clear and personal message across at exactly the right time.

CaliberMind empowers B2B marketers to optimize pipeline and revenue growth by elevating the insights they need. Integrating your entire tech stack with your CRM allows for easy access to marketing ROI. When early funnel activity can be tied to sales productivity, it’s easy to advocate for the tools your team needs to be effective. These insights also make marketing’s value to the organization a no-brainer. Predicting marketing revenue should be easy. The average marketer has two dozen tools in their marketing tech stack, and instead of making insights clearer, merging information is a struggle. See how our customers are using real-time insights to deliver the right message to the right people at the right time. Marketers waste too much time digging through heaps of data to figure out what happened last quarter. With trend data displayed in an easy-to-read format, it’s easy to spot—and correct for—a gap in pipeline two quarters out.

We help the world's top brands access, engage with and learn from their users with interactive content and declared data. Build a mutually beneficial relationship with your users, engaging them with interesting and useful interactive content. Generate leads delivering customized offers and incentives based on user personas created on the fly. Direct user engagement, develop real-time insights, and analyze results with our dashboard and reports or the help of our experts! Easily create and share fun, engaging, non-intrusive interactive content embedded in and across your own digital channels. Create a highly engaged user base. Understand your users on a deeper level with every interaction with declared, first-party data collected with transparency and in compliance with GDPR and CCPA. Launch a powerful ongoing engagement and declared data strategy with our turnkey SaaS solution. Our SaaS platform was developed based on five years of experience processing over 10 million engagements.

The next generation of CRM is human-friendly. Change sales behavior and improve effectiveness with simple nudges for your customer, reps and account teams that are powered by the only Edge AI platform designed to put sellers first. With generational leadership spanning three decades of CRM and enterprise software, a flexible engagement model and future proof technology, Tact.ai is the ideal partner for improving existing CRM today, while gaining control over your CRM footprint for a better tomorrow. Put sellers first with Tact Assistant. Deliver real-time tracking, easy data entry on the fly, actionable nudges and insights and productivity boosters in the only all-in-one user experience that makes reps more productive while also improving CRM adoption and governance.

Way beyond intent and engagement, BambooBox identifies 6 distinct signals to map to your best customers. With 6-D account scoring, BambooBox maps your entire funnel data into a prioritzed buying journey. Increase predictability in your pipeline and drive a high funnel velocity backed by data. Get actionable insights driven from winning activities so you can focus on getting creative and planning a successful GTM. Crush your targets with ready-to-go next-best actions. Use that extra time to report success or celebrate with your team. Identify leading indicators, keywords and intelligence to understand your Ideal Customer Profile in 6 dimensions.

Algonomy’s real-time CDP helps marketers provide consistent personalized customer engagement in the moment. It enables real-time activation of audiences by unifying customer identities across online and offline channels for a single view. It is built for retail with the ability to track customer behavior using 1,200+ measures and dimensions out of the box. It uses ML algorithms to create micro-segments, throw up deep insights and uncover marketing opportunities throughout the customer lifecycle.

The open digital experience platform for Drupal. Build, run, and optimize sites on the only DXP for Drupal. As the foundation of the only open DXP, we bring Drupal 9 to life with our leading expertise and industry-only tools. Whether you are migrating or replatforming, trust Acquia to turn possibility into reality. Our optimized workflows and best-in-class features help you build and manage modern applications, fast. Drag-and-drop functionality to build, preview, and launch personalizations. Leverage Acquia CDP to power all website interactions. Real-time adaptive targeting refines segments while A/B keeps audiences engaged with content that resonates. Create content, collect data, and build personalizations all within a single interface. Automatically recommend content based on what a user is currently viewing or has viewed in the past. Personalization's Drupal integration results in richer data collection and simpler content creation for personalization.

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem. Recognized by Gartner as a "Cool Vendor" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001, and CSA STAR. We serve the world's top brands, agencies, and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.

Transform your guest WiFi into a powerful WiFi marketing tool. Engage your customers at a personal level by offering one-click access to your free WiFi via Facebook, Twitter, email and other popular social sites. Gain actionable insights into who your customers are, including their age, gender, location, interests, and what they like, all within the Aislelabs Connect platform. Monetize your guest WiFi and create multi-channel marketing campaigns with email, SMS, and social posts. Conduct targeted digital advertising for select customer groups. Use rule-based marketing platform for real-time personalized communication. Engage your customers with guest WiFi solutions by running targeted campaigns and precisely time surveys. Logging in to your guest WiFi will be a breeze for your customers. Make lengthy forms and tedious sign-ups a thing of the past.

Discover a shareable, multi-dimensional view of your customers with innovative knowledge graphs to create accurate, actionable customer-centric views. The quality of customer data defines and shapes customer interactions, engagement, and experiences. High-quality data enables a single, accurate view of the customer and can impart an understanding of their needs and behaviors. Equally important, trusted data reveals accurate and complete transaction histories and contextual information that you require to deliver the personalized experiences that your customers crave. Break down data barriers and silos, connect hard-to-access information, and share insights across your entire business. Add context to customer profiles, uncover timely actionable insights, and create powerful experiences. With Spectrum Context Graph, you can access the fully integrated, accurate, and enriched customer 360 views you need to drive your business forward.

See how to clearly optimize the performance of each $ spend in your marketing campaigns through Identity resolution and a full digital marketing optimization solution, from activation to attribution. Add more value to your business. Improve your real time performance marketing by leveraging attribution and activation in the same workspace. Seamless workflows within our integrated toolset will increase your insight to activation timeframe. No more identity issues across your customer journey. We match all your data at the user level: from digital campaign interactions, multi-device journeys, or in-store purchases, we get it! Leverage improved accuracy around your audience targeting to activate profitable marketing campaigns with your media platforms. Save-time in your activation orchestration thanks to automation. Choose the right media platform in which to invest.

mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionize growth by re-architecting consumer engagement at scale. We power real-time marketing personalization, cookie-less audience monetization, and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetization, product, and data teams to action insights to create more compelling customer experiences.

Put your data to work in real time. Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data —Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel. Bring in data from multiple sources to create and enhance real-time customer profiles. Checkmark Make data more easily understood through standardized XDMs and data validation. Checkmark Use your real-time customer profiles start personalizing experiences. Checkmark Activate profiles across devices and channels with our dynamic identity graphs. Experience Platform delivers powerful application services with unprecedented functionality. Analyze cross-channel customer interactions in one interface. Activate real-time customer profiles for instant personalization. Create individual journeys that adapt to customer behavior.

Harness the power of first-party data to understand what your customers really want with Lytics, the customer data platform built for marketers. Lytics decision engine uses machine learning to interpret your customers' needs and help marketers deliver timely, relevant communications across multiple channels. Define your goals and let Lytics’ AI identify the levers you can pull to accelerate results and deliver ROI. Engage new and current customers with personalized messages and precision targeted campaigns. Maximize your impact with predictive marketing strategies shaped by your customers’ actions, not your assumptions.

Software that learns, acquires, & grows customers to maximize growth with mathematical certainty. The intelligent use of machine learning and marketing automation makes the entire predictive marketing process smarter, easier, & a better experience for your customers online and offline. Much more than an old CDP, legacy ESP or CRMs… BuyerGenomics has become the Predictive Marketing Automation (PMA) tool of choice for modern retail marketers. Capturing and organizing customer data is table stakes. BuyerGenomics continuously updates its 360-degree, omnichannel customer profile. As a result BG adapts the contents of the marketing it deploys and the timing of the marketing to produce the most relevant and valuable experience for your customer. So while BuyerGenomics is converting the insights it derives on individual customers into action and revenues, it also produces analytics that inform your marketing strategy in meaningful ways.

Delivering great customer experience demands that you have a good understanding of who your customer is and what is happening at that moment. Despite collecting more customer data than ever before, many companies struggle to manage and activate it, especially to truly personalize, at scale, in real time. CSG CDP brings all of your enterprise’s customer information to a single system to drive exceptional customer engagement with a data-driven approach. By aggregating data from multiple sources, unifying that data into coherent customer profiles, and segmenting actionable data sets to power your campaigns, CSG CDP converts complexity into clear, simple, customer-centric action.

Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.

WiFi marketing, analytics and advertising platform for physical spaces. Working with an existing WiFi connection, BridgeLogic’s platform provides physical locations real-time customer social and demographic data and insight including name, age, gender, social interests, contact information, location, footfall, dwell, frequency of visits and much more. Grow loyalty programs, build customer data and provide revenue opportunities through venue analytics, guest intelligence, marketing automation and advertising. Learn who your best and most loyal customers are with full analytics and reporting (customer name & email address, total connected users, new users, returning users, social connection method, gender) With smart marketing automations, you can automatically send mobile coupons, exclusive offers, email newsletters and timely promotions to your customers long after they’ve visited in-store. From coffee shops, car dealerships, stadiums and on.

We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. Trusted by global brands like Adidas, Converse, and Crocs, we consistently deliver a 5-10x conversion boost and 40% annual growth, recognized by G2 for excellence. Think of us as an extension of your marketing team, always focused on delivering value, starting with a custom Growth Plan tailored to your business.

Predict future value from day one. Retina is the customer intelligence solution that provides accurate customer lifetime value metrics early in the customer journey. Optimize marketing budgets in real-time, drive more predictable repeat revenue, and elevate brand equity with the most accurate CLV metrics. Align customer acquisition around CLV with improved targeting, ad relevance, conversion rates & customer loyalty. Build lookalike audiences based on your best customers. Focus on customer behavior instead of demographics. Pinpoint attributes that make leads more likely to convert. Uncover product features that drive valuable customer behavior. Create customer journeys that positively impact lifetime value. Implement changes to boost the value of your customer base. Using a sample of your customer data, Retina delivers individual customer lifetime value calculations to qualified customers before you buy.

You need a real-time view of all your inventory, plus customer and order data, through an intuitive user interface that’s accessible from sales counters and mobile devices. Purpose-built tools provide cross-sell and up-sell recommendations, help standardize processes for inventory and task management, and enable flexible fulfillment options (such as curbside pickup, buy online, pickup in-store and ship from store) and management of returns across channels. IBM Sterling Store Engagement helps your store employees provide omnichannel services in the store for fulfillment, inventory management, task management and customer service. Provide customers with personalized recommendations for up-sell and cross-sell opportunities. Get inventory location data and an optimized pick, pack and ship or pickup process. Monitor and manage activities and tasks for employees. Execute purchase and checkout of in-store products, without customers having to stand in line.