Audience
Businesses seeking a solution to connect all their customer data into a single customer view
About Contour
Connect all your customer data into a single customer view unique to your business. Delivering the most compelling personalized content, increasing engagement and ultimately conversation starts with the development of a database that merges all customer information, behaviors, and actions into a single customer view. Harness the power of your customer data from across multiple touchpoints so that you are in full control from a single platform. Layer engagement and behavioral activity over your CRM data to create personalized journeys that resonate with your customers. React and respond in real-time to your customer's changing behaviors and actions instead of out-of-date data exports. Your combined customer behavior and enrichment data automatically update into your lifecycle segmentation, meaning you always have the most up-to-date snapshot of your customers so you can drive incredibly personalized campaigns.
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Segments
Automatic behavioral segmentation, customer journey mapping, robust reporting. Sync lists anywhere. The power of a data team in an app. Answer your most complicated marketing questions. Pivot segments across different dates and customer groups to find new opportunities for a winning campaign. Easily plug and play our customer segments into channels like Klaviyo, Google, and Facebook. A single source of truth without writing a single line of code. Segments make data analytics accessible to every business owner, data-savvy or starter. Every company, large or small, should have the power to leverage data in the pursuit of possibilities. As a part of the LinkedIn data team, our job was targeting the right users for different campaigns in an activity we endearingly called “list pulls”. Essentially, we stack-ranked users based on specific criteria and a likelihood to buy target solutions. Our teams developed massive tables covering hundreds of millions of rows of data.
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Proem Sports is a leading Customer Data Platform (CDP) tailored for the sports industry. Our platform enables rights holders to consolidate various fan data touch points into a single, comprehensive system. With Proem Sports, you can create detailed single fan profiles and develop highly specific segments based on behavioral, transactional, and demographic data. This segmentation allows for personalized marketing campaigns that resonate with your fans, enhancing engagement and loyalty.
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Integrations
Company Information
Red Eye International
United Kingdom
www.redeye.com
Videos and Screen Captures
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Product Details
Platforms Supported
Cloud
Contour Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
GDPR Compliance
Personalization
Data Integration
Data Matching
Predictive Modeling
Marketing Automation
Segmentation
Social Marketing
Website Visitor Tracking
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
