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IBM watsonx Assistant (Formerly Watson Assistant) is a market-leading enterprise conversational AI platform that allows you to build intelligent virtual and voice assistants that can provide customers with fast, consistent and accurate answers across any messaging platform, application, device or channel. Using artificial intelligence and large language models, watsonx Assistant learns from customer conversations, improving its ability to resolve issues the first time while removing the frustration of long wait times, tedious searches and unhelpful chatbots. Most chatbots try to mimic human interactions, frustrating customers when a misunderstanding arises. IBM watsonx Assistant is more than a chatbot. It knows when to search for an answer from a knowledge base, when to ask for clarity and when to direct users to a human agent for more assistance. And since it can be deployed in any cloud or on-premises environment – smarter AI is finally available wherever you need it.

Freshchat is the modern messaging solution that delivers effortless customer service for the digital-first customer by bringing together artificial and human intelligence across messaging channels. Key Value Propositions: 1. Smarter Conversations: Available across first and third party messaging platforms including web, mobile, in-app, WhatsApp, Apple Business Chat, Facebook Messenger and more 2. Smarter Self-service: Deploy AI-powered chatbots in the front lines to guide customers to resolve their queries - from informational to transactional 3. Smarter Operations: Reduce the cost of providing support by switching to messaging and scale customer service without linearly scaling team size