Audience

Marketing, Product, Customer Success

About Woopra

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps.

Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.

Pricing

Starting Price:
$999/month
Free Version:
Free Version available.

Integrations

Ratings/Reviews - 4 User Reviews

Overall 4.0 / 5
ease 5.0 / 5
features 4.5 / 5
design 4.8 / 5
support 4.5 / 5

Company Information

Woopra
Founded: 2008
United States
www.woopra.com

Videos and Screen Captures

Trends Report

Trends Report

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Product Details

Platforms Supported
SaaS
Android
Training
Documentation
Live Online
Webinars
Support
Phone Support

Woopra Frequently Asked Questions

Q: What kinds of users and organization types does Woopra work with?
Q: What languages does Woopra support in their product?
Q: What kind of support options does Woopra offer?
Q: What other applications or services does Woopra integrate with?
Q: Does Woopra have a mobile app?
Q: What type of training does Woopra provide?
Q: How much does Woopra cost?
Q: What pricing for support is available for Woopra?
Q: What pricing for training is available for Woopra?

Woopra Product Features

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Multi-Channel Collection
Text Analysis
Trend Analysis
Feedback Management
Knowledge Management
Sentiment Analysis
Survey Management

Customer Journey Mapping Tools

Templates
Data Import / Export
Action Management
Attribution Modeling
Collaboration
Behavioral Analytics
Surveys & Feedback
Predictive Analytics
Customer Profiles

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Analytics

Automatic Data Capture
Real-Time Data Analysis
User Segmentation
Attribution
Customer Journey Analytics
Touchpoint Analytics
Product Engagement Scoring
Data History Retention
Churn Reporting
Data Export
Data Labeling
Customer Feedback Collection
Customer Guidance

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Form Analytics

Woopra Additional Categories

Woopra Reviews

Write a Review
  • Juliana A.
    Chief Executive Officer
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User, Administrator
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Promotion of campaigns, acquisition, and attention of clients"

    Posted 2022-11-10

    Pros: Since we used Woopra we have taken a step further when it comes to marketing, we have reinforced the promotion department and adjusted our commercial strategy to boost the satisfaction of our potential customers. We optimize the attention we have with each client, and it helps us to prioritize our commercial funnel, paying more attention to the key points that allow us to make changes and adjustments, which help us to correct and boost the uptake of our services. On the other hand, it has been key in the process of understanding and studying the impact that our campaigns have had through detailed studies in reports and the ROI that it brings to our company. Following this, the reports are structurally sound and offer amazing data analysis. It has given us the possibility of tracking our potential clients, monitoring their behavior for the acquisition of our services, in this way we guarantee to understand how our campaigns are being taken and if they have really been useful. The integrations are good, they allow us to build a complete commercial management and contribute with important data that helps in the follow-up and monitoring of our clients. Its interface offers a variety of options that has allowed us to customize the tools adjusted to our work objectives within the platform.

    Cons: The internet connection would be one of the only problems we have faced, working on the platform with very low bandwidth does not allow a good connection to the platform. On the other hand, even though it has integrations that complement the work action within Woopra, sometimes they can become slow and inefficient, thus interrupting the flow of our work. To automate some processes, we must resort to technical support, since it can become too technical to handle and when we do not know how to operate certain functions that are too dense, the support has been there to help us solve. Finally, we use the mobile application a lot, but we have presented some flaws in the fluidity of the platform.

    Overall: Woopra has allowed us to promote the knowledge of our clients in various aspects, from the fact that they are our potential clients, to the fact that they are really part of our database as people who acquire our services. This is essential, studying every step they take to give importance to what they want and are looking for, having satisfied customers is undoubtedly the greatest benefit of our work. Woopra has taken our work one step further by automating marketing campaigns and giving us the right tools to pay the necessary attention to the sales funnel. Keeping a work active and in constant review has been useful to us and Woopra has provided us with this, the activity reports have given us a complete look at the follow-up of leads and the prioritization of certain aspects of the funnel, such as where our leads come from. clients, from which page they look for us, which gives us the necessary tools to create the appropriate commercial strategies according to each particular case.

    Read More...
  • Ylia A.
    Project Manager
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 500 - 999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Perfect analysis of a website to know the visits in detail."

    Posted 2022-09-20

    Pros: Woopra has meant a lot and is one of the main reasons why our company has had excellent performance within its website, we have used this platform because we need to obtain much more precise statistics and analytics for the performance and visit we are having in these social networks. One of the main things that I like about this platform is that it offers you real -time statistics, so each visitor you receive within your website will be immediately counted, and you can have a much broader visualization of the amount of visits received by each region. In addition, another of the things I like is that it is very precise when you count visits and eliminate repeated visit, for example, if a client or visitor enters the website repetitively, the platform has artificial intelligence to detect That activity and not count it repeatedly.

    Cons: One of the main problems that I do not have about this platform is that it is nothing cheap, I have noticed that it offers really expensive plans compared to its competition, which makes it software that cannot be used by the vast majority of small businesses . Another of the negative things of this platform is that it does not provide any function that allows you This function is really necessary within this platform and I hope that it will implement it as soon as possible, since it would make us understand what are the most important areas for each of our visitors.

    Overall: Woopra has a good performance within the work area, I have noticed that this platform has allowed us to analyze each one of the visits much more precise and know which region we are receiving the vast majority of visits. In addition, it allows us to analyze with depth each of our clients' visits, we can know what actions have visited, as well as we can know how long they have been within the website, this platform offered us a rather comfortable and fast interface, with which we were able to analyze in a thorough way each of the details of the visit we received. I admit that our experience has really been complete, only a heat wave system has to be implemented to perfectly understand which are the most important actions for our clients or visitors, in addition, the rate of each of the plans must be improved, to offer cheaper plans for small businesses. The rest of the software is fully functional, it behaves correctly and helps analyze the website perfectly.

    Read More...
  • Ana G.
    Sales Director
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 500 - 999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Excellent control of our website monitoring traffic in real time."

    Posted 2022-09-07

    Pros: Woopra is an excellent service to have a constant and statistical monitoring of the details and the traffic generated on your website, this platform is quite complete and offers advanced tools to monitor the progress of your website, control the traffic and the visit to it . One of the things I liked the most about this platform were:

    - They show the results in real time, in real time you can see the number of visits received within your website, as well as you can see the traffic generated by each of the sections of your website in real time, it is impressive how the Statistics can be viewed in real time without any problem.

    - Another of the things that I love is that with this platform you can visualize which is the most demanded section of your website, you will be able to visualize which is the section that your visitors are most interested in, in this way you will be able to have an exact control of what It's what your customers care about.

    - I also love the way you show me statistics of my blog posts, I can see how many people have accessed a specific post within the blog.

    - It is a fairly cheap platform, if you are looking for a platform to provide extensive monitoring of your website, it is the best option to consider, you will be able to save money while getting a service that will help you understand your website traffic.

    - It offers you a heat wave system which is capable of showing you which is the most important area of ​​your website, the one that has most captured the attention of customers.

    Cons: At no time have I had any problem with this platform, I have always presented a correct monitoring of my website and I have been able to see the behavior that visitors are having within it, I love the way in which I have been able to monitor very much about the basis that my company website is having, and I also love the fact that I have not had any problems with this platform, I am extremely happy with the results obtained and with the price that we are paying to use these tools. I hope that this platform continues to provide this experience without any failures.

    Overall: Woopra has been an optimal software to allow that within our company we can have a correct monitoring of the traffic generated, for us it is very important to know exactly where our visits come from, thanks to this platform we can know exactly from which region the visits are coming of our website, as well as we can know the most important areas or the one that most sings the attention of customers or visitors when they access our page. I love the whole of this platform, I consider that it has had a strong impact within our company, as well as I consider that it has been very important and a key factor used within our company, since previously it was a bit complicated to know statistically how much traffic we are generating. I loved the experience so far, we will continue to use the platform within our company so that we have constant and long-term monitoring of our business website.

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  • Maria G.
    Software Engineer
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 1,000 - 4,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "A fairly complete platform to develop an analytics system for each company website."

    Posted 2022-07-18

    Pros: Woopra offers the highest possible quality for web analysis, we have a fairly complete website for our company, so this platform has been useful to be able to analyze it much more thoroughly and know exactly the most demanded area of ​​the website. What I like most about this platform is that it offers all the information in real time, it is capable of offering up-to-date information on the traffic that your website has generated, you can see the number of visitors that your site has received in real time, in addition you can know all the interactions with it in real time. Another thing that I like about this platform is that it uses a heat wave system, which is capable of giving me exact information about the most interesting sites for visitors. These heat waves help me to know exactly which part of the site web has been more interesting for visitors. Another thing that I like is that this platform offers me a timer for each section of the website, this timer helps me to know how long we have captured the customer's attention within that section, in this way we can know what has been the section that has most captured the attention of our visitors and for how long it has captured it.

    Cons: The main negative thing about this platform is that it does not relate the visits of the same user, this means that the visit of the same user can be counted several times, despite the fact that this system of counting visits and web traffic is quite optimized. And well, it would be excellent if it had a comprehensive system. I'm going to differentiate repetitive visits, this would help make the analytics much more precise. The downside is that this software does not have an app for mobile phones, which can make it a bit difficult to view the analytics from wherever you are, since you will always need to use a computer.

    Overall: My general experience with this software has been incredible, the metro company, we care a lot about the activity that we may have within our website, so this has been key to being able to learn much more about the activity that we are having within of the page, we can learn more about the activity that visitors are having with the website, that is good, it helps to know which are the most visited parts by our clients, we can know which is the most demanded section of our website. We are happy with the general experience that we have had so far, this has been a fairly easy shower to configure and adapt to our website, in addition, it offers us advanced analytics and graphics in which we can make comparisons of visits, this platform also It offers us a visualization of the regions, we can know from what roll the visits to our site are coming.

    Read More...
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