Sovrn

Xandr, a subsidiary of Microsoft, is a global advertising company that provides a data-enabled technology platform designed to offer a marketplace for premium advertising. Their platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace and empowering the open web globally. Xandr's solutions include Invest DSP, Monetize SSP, and Curate, which enable advertisers to connect with their audiences and publishers to drive monetization. With a significant global presence, Xandr operates across multiple continents, positioning itself as a valuable platform for brands seeking to expand their reach on a global scale.

Squirrel is a B2B affiliate marketing and price comparison infrastructure platform built for digital publishers. It connects publishers to thousands of retailers across multiple affiliate networks globally. Squirrel offers five core products: - Widget, an embeddable price comparison tool that displays live retailer prices in the reader's local currency, updated every 2–4 hours; - API, which gives publishers access to a managed international product database searchable by keyword, ASIN, UPC, EAN, or SKU across 10+ countries; - Links, a free JavaScript snippet that automatically finds, fixes, and monetises outbound retailer links site-wide, always prioritising the publisher's own affiliate accounts; - Insights, an analytics platform that unifies affiliate data from all networks into one dashboard with page, author, section, and country-level reporting; - Marketplace, Squirrel's own retailer network that fills monetisation gaps where publishers lack direct relationships.