Squirrel
Squirrel is a B2B affiliate marketing and price comparison infrastructure platform built for digital publishers. It connects publishers to thousands of retailers across multiple affiliate networks globally. Squirrel offers five core products:
- Widget, an embeddable price comparison tool that displays live retailer prices in the reader's local currency, updated every 2–4 hours;
- API, which gives publishers access to a managed international product database searchable by keyword, ASIN, UPC, EAN, or SKU across 10+ countries;
- Links, a free JavaScript snippet that automatically finds, fixes, and monetises outbound retailer links site-wide, always prioritising the publisher's own affiliate accounts;
- Insights, an analytics platform that unifies affiliate data from all networks into one dashboard with page, author, section, and country-level reporting;
- Marketplace, Squirrel's own retailer network that fills monetisation gaps where publishers lack direct relationships.
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Takeads
Takeads is an innovative platform designed for publishers who aim to monetize their digital content platforms effectively. Whether you own a website, a web app, or any online media, Takeads offers a streamlined solution to transform your traffic into sustainable revenue streams.
Takeads bridges the gap between publishers and a global network of advertisers, ensuring that your platform retains its audience and generates new revenue streams through high-quality, non-intrusive advertisements.
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Equativ
Equativ is a leading independent advertising technology company that provides a comprehensive suite of solutions for advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ offers an integrated platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This unified approach enables clients to effectively manage and optimize their digital advertising strategies across various channels and formats. In June 2024, Equativ merged with Sharethrough, creating one of the largest global independent ad platforms and marketplaces, further enhancing its capabilities and market reach. With a strong commitment to transparency, privacy, and sustainability, Equativ continues to drive innovation in the digital advertising ecosystem, empowering clients to achieve maximum impact while respecting consumer rights.
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Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
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