Audience

Marketing Professionals & Agencies, B2B & B2C Companies, E-Commerce & Retail Brands, Customer Success & CRM Teams

About Scratcher

Scratcher.io is an all-in-one gamification marketing platform designed for businesses looking to modernize and scale their digital customer acquisition processes. In today’s crowded digital landscape, standard static content is increasingly ignored. Scratcher.io provides a powerful, highly flexible solution to replace static forms with high-performing interactive marketing experiences.

With over 35 built-in, customizable campaign formats—including interactive quizzes, wheels of fortune, digital scratch cards, and advent calendars—the platform turns passive website visitors into active, engaged participants.

he platform is entirely no-code. With an intuitive drag-and-drop editor, you can customize every campaign to seamlessly match your brand’s corporate identity (white-labeling). Deploying campaigns is highly versatile: embed them on your website or in-app, share them via email and social media ads, or drive offline traffic to online experiences using QR codes.

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Pricing

Starting Price:
$129/month
Pricing Details:
Our pricing is transparent and scales with your requirements:

Free Trial Account: Perfect for exploring the platform without any commitment.

Scalable Packages: Various pricing tiers tailored to different company sizes and goals.

Flexible Add-ons: Modularly expand your package with exactly the features you need, whenever you need them.
Free Trial:
Free Trial available.

Integrations

See Integrations

Ratings/Reviews - 1 User Review

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
More Reviews Write a Review

Company Information

Scratcher Aps.
Founded: 2017
Denmark
scratcher.io/de

Videos and Screen Captures

Editor

Editor

Editor online Xmas calendar
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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
Videos
Support
Phone Support
Online

Scratcher Frequently Asked Questions

Q: What kinds of users and organization types does Scratcher work with?
Q: What languages does Scratcher support in their product?
Q: What kind of support options does Scratcher offer?
Q: What other applications or services does Scratcher integrate with?
Q: What type of training does Scratcher provide?
Q: Does Scratcher offer a free trial?
Q: How much does Scratcher cost?
Q: What pricing for support is available for Scratcher?
Q: What pricing for training is available for Scratcher?

Scratcher Product Features

Gamification

Contest Management
Feedback Management
For Developers
For Education
For Onboarding
For Sales
Goal Setting / Tracking
Leaderboards / Activity Tracking
Performance Metrics
Badge Management
Collaboration Tools
For Call Centers
Rewards Management

Scratcher Verified User Reviews

Write a Review
  • Robert S.
    Owner
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Gamification Platform for Modern Lead Generation & Engagement"

    Edited 2026-07-17

    Pros: As a marketing agency specializing in interactive and playful marketing, we rely on tools that deliver measurable results. Scratcher.io has proven to be an outstanding platform for our customer acquisition campaigns. The interface is highly structured and clearly defined, allowing us to build and deploy gamified campaigns—like scratch cards or spin-the-wheel—without any hassle.

    What stands out is how effectively it boosts conversion rates compared to traditional methods. It’s perfect for engaging prospects and ultimately driving them to book calls or sign up. The scalable pricing and flexible add-ons also mean the software grows seamlessly with our clients' needs. Highly recommended for anyone looking to scale their lead generation with a modern approach.

    Cons: The advanced AI features for optimizing gamification campaigns were only introduced in 2026. While these artificial intelligence capabilities are now a fantastic addition to the platform, having access to these AI-powered marketing tools a bit earlier would have been a major advantage for scaling our workflows.

    Overall: Overall, as an agency focused on playful marketing, both our team and our clients are highly satisfied with the results Scratcher.io delivers. The platform offers an excellent price-to-performance ratio. We highly appreciate the continuous development of the software and the outstanding, fast customer support. Highly recommended!

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