Scratcher

Scratcher

Scratcher Aps.
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About

Refybe is a B2B Marketing Gamification Platform that lets marketing teams launch branded, gamified campaigns without writing a line of code. With a library of 60+ hyper-casual games, from spin-the-wheel and quiz formats to arcade-style challenges like basketball shootouts and maze games, brands can turn passive visitors into engaged participants and qualified leads. Key Features are: - 60+ ready-to-launch game templates, fully white-labeled and embeddable via iframe on any site - AI-powered game builder ("Fybe") that generates and customizes games through natural-language chat, cutting production time from days to minutes - Multi-locale campaign support across 13+ markets, with per-user timezone and country detection - Built-in Campaign Calendar covering 20 countries' key retail and seasonal events, with automated email reminders - GDPR-compliant participant data handling and consent management - Native connections to major CRM, marketing automation, and ATS platforms.

About

Scratcher.io is an all-in-one gamification marketing platform designed for businesses looking to modernize and scale their digital customer acquisition processes. In today’s crowded digital landscape, standard static content is increasingly ignored. Scratcher.io provides a powerful, highly flexible solution to replace static forms with high-performing interactive marketing experiences. With over 35 built-in, customizable campaign formats—including interactive quizzes, wheels of fortune, digital scratch cards, and advent calendars—the platform turns passive website visitors into active, engaged participants. he platform is entirely no-code. With an intuitive drag-and-drop editor, you can customize every campaign to seamlessly match your brand’s corporate identity (white-labeling). Deploying campaigns is highly versatile: embed them on your website or in-app, share them via email and social media ads, or drive offline traffic to online experiences using QR codes.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketeers

Audience

Marketing Professionals & Agencies, B2B & B2C Companies, E-Commerce & Retail Brands, Customer Success & CRM Teams

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

€99/month
Free Version Supported
Free Trial Not Supported

Pricing

$129/month
Our pricing is transparent and scales with your requirements:

Free Trial Account: Perfect for exploring the platform without any commitment.

Scalable Packages: Various pricing tiers tailored to different company sizes and goals.

Flexible Add-ons: Modularly expand your package with exactly the features you need, whenever you need them.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • As a marketing agency specializing in interactive and playful marketing, we rely on tools that deliver measurable results. Scratcher.io has proven to be an outstanding platform for our customer acquisition campaigns. The interface is highly structured and clearly defined, allowing us to build and deploy gamified campaigns—like scratch cards or spin-the-wheel—without any hassle. What stands out is how effectively it boosts conversion rates compared to traditional methods. It’s perfect for engaging prospects and ultimately driving them to book calls or sign up. The scalable pricing and flexible add-ons also mean the software grows seamlessly with our clients' needs. Highly recommended for anyone looking to scale their lead generation with a modern approach.

Cons

  • The advanced AI features for optimizing gamification campaigns were only introduced in 2026. While these artificial intelligence capabilities are now a fantastic addition to the platform, having access to these AI-powered marketing tools a bit earlier would have been a major advantage for scaling our workflows.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Refybe
Founded: 2024
Netherlands
refybe.com

Company Information

Scratcher Aps.
Founded: 2017
Denmark
scratcher.io/de

Alternatives

Alternatives

QronoPlay

QronoPlay

SAS Jalimani
Flyy

Flyy

FlyyX Technologies
Flyy

Flyy

FlyyX Technologies
QuizGame

QuizGame

Pixofun

Categories

Gamification Supported

Categories

Gamification Supported

Gamification Features

Badge Management Not Supported
Collaboration Tools Not Supported
Contest Management Supported
Feedback Management Supported
For Call Centers Not Supported
For Developers Supported
For Education Supported
For Onboarding Supported
For Sales Supported
Goal Setting / Tracking Supported
Leaderboards / Activity Tracking Supported
Performance Metrics Supported
Rewards Management Not Supported

Integrations

ActiveCampaign Supported
HubSpot CRM Supported
Klaviyo Supported
Mailchimp Supported
Agillic Not Supported
Apsis One Not Supported
Drip Not Supported
Emarsys Not Supported
Greenhouse Supported
Lever Supported
Ortto Not Supported
Salesforce Supported
Salesforce Marketing Cloud Account Engagement Not Supported
Spotler Supported
Teamtailor Supported
Workday Recruiting Supported
Zapier Not Supported
Zoho CRM Supported
Zoho Recruit Supported
eMarketeer Not Supported

Integrations

ActiveCampaign Supported
HubSpot CRM Supported
Klaviyo Supported
Mailchimp Supported
Agillic Supported
Apsis One Supported
Drip Supported
Emarsys Supported
Greenhouse Not Supported
Lever Not Supported
Ortto Supported
Salesforce Not Supported
Salesforce Marketing Cloud Account Engagement Supported
Spotler Not Supported
Teamtailor Not Supported
Workday Recruiting Not Supported
Zapier Supported
Zoho CRM Not Supported
Zoho Recruit Not Supported
eMarketeer Supported
Claim Refybe and update features and information
Claim Refybe and update features and information
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