Rizer Social

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

The only way to run influencer marketing is if you care about ROI. Find influencers from any platform, with possibly any & every filter you could need. Unravel CPI/CPV, and keep tabs on audience & growth metrics for influencers to set informed goals. Track IM campaigns like you would track performance marketing, and optimize for ROI. The Influencer marketing agencies that you love, trust insightIQ for accurate data, uncovering previously unknown metrics, and unfaltering infrastructure. insightIQ is completely different from the influencer marketing tools that flood the market. The platform offers Influencer marketing managers insights that empower them to find the best-fitting influencers, thoroughly analyze and understand their audience and engagement, and finally use hard data to assess the success of their campaigns. Unlike generic IM tools, we don’t have a limited database of influencers that you’re forced to pick from.