Audience
Marketing automation solution for marketing teams
About Publitrac
Manage all of your relationship marketing efforts from PUBLITRAC and increase customer acquisition, engagement and retention in just a few campaigns. There are often multiple sources of marketing information. Once centralized, a real-time connection allows you to capture and manage each new interaction with your contact. The profile of your customers improves as they interact with your digital assets, in real-time. Segment your database and create lists based on the attributes, interests and behaviors of your contacts. You just have to send the right message to the right person at the right time. Our three levels of personalization (recipient, sender and dynamic content) allow you to optimize your email campaigns. There are as many possibilities as you have customers. Automate your campaign scenarios according to the past behaviors of your customers on your digital assets, their interests and their socio-demographic profiles.