Audience
Companies looking for a marketing solution for financial services
About Pega Marketing
Instead of pushing outbound offers, deliver personalized, one-to-one engagement marketing during existing customer interactions. Pega’s next-best-action approach arbitrates between sales, service, risk, retention, and operational concerns in real time to optimize your messages. Empower marketers to more effectively differentiate customers with the potential to grow. Pega’s next-best-action strategies ensure that each customer is targeted with the most suitable action to help grow your bank’s share of wallet. Truly effective next-best-action strategies require more than just your internal customer and transaction data. Real-time integration with the widely used Hadoop, Cassandra, and Equifax services provides a rich data stream to enrich your strategies and expand your view of the customer.
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Integrations
Company Information
Pegasystems
Founded: 1983
United States
www.pega.com
Videos and Screen Captures
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Product Details
Platforms Supported
SaaS
Training
Documentation
Live Online
Support
Phone Support
Online
Pega Marketing Frequently Asked Questions
Pega Marketing Product Features
Marketing Automation
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
A/B Testing
Artificial Intelligence
Content / Blogging Platform
Landing Pages / Web Forms
Lead Scoring
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking