Audience

Companies interested in a comprehensive, integrated marketing solution to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view

About Oracle Marketing

Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies.

Integrations

See Integrations

Ratings/Reviews - 1 User Review

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
More Reviews Write a Review

Company Information

Oracle
Founded: 1977
United States
www.oracle.com

Videos and Screen Captures

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Product Details

Platforms Supported
SaaS
Training
Documentation
Support
Phone Support
Online

Oracle Marketing Frequently Asked Questions

Q: What kinds of users and organization types does Oracle Marketing work with?
Q: What languages does Oracle Marketing support in their product?
Q: What kind of support options does Oracle Marketing offer?
Q: What other applications or services does Oracle Marketing integrate with?
Q: What type of training does Oracle Marketing provide?

Oracle Marketing Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Campaign Management
Competitive Analysis
CRM
Customer Journey Mapping
Data Capture / Transfer
Data Visualization
Data Classification

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Website Visitor Tracking
A/B Testing
Artificial Intelligence
Content / Blogging Platform
Search Marketing
Social Marketing

Personalization

Recommendation Engine
Website Personalization
Abandoned Cart Saver
Contextual Targeting
Experience Management
Campaign Segmentation
Behavioral Targeting
Account Based Marketing
A/B Testing
Content Analytics
Customer Profiles

Session Replay

Heatmaps
Mouse Tracking
Form Analytics
Eye Tracking
Session Recording
Visitor Segmentation
User Experience Analysis
Optimization Tools
User Feedback
Surveys

Oracle Marketing Additional Categories

Oracle Marketing Reviews

Write a Review
  • An Oracle Marketing User
    Sales and Marketing Manager
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Loved Oracle, it's the ultimate solution for digital marketing"

    Edited 2022-11-10

    Pros: The reports about the current campaign shared by Oracle CX marketing in the dashboard are incredibly informative, it helps to understand customer interest. Its UI/UX design is appealing to my usage. Its user segmentation option is a great addon. It can automate the emailing process. Helps to retain customers.

    Cons: Never faced any major issues with Oracle marketing. No cons.

    Overall: I loved how Oracle CX marketing helped us to run a successful auto-piloted digital marketing. It also helped in customer retention, by enabling robust segmentation. Overall, I suggest Oracle CX marketing if you want to make new customers, understand customer interests and want to run a successful marketing campaign.

    Read More...
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