Alternatives to Mortar

Compare Mortar alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Mortar in 2024. Compare features, ratings, user reviews, pricing, and more from Mortar competitors and alternatives in order to make an informed decision for your business.

  • 1
    SAP Marketing Cloud
    Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.
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    Omeda

    Omeda

    Omeda

    The first step to a unified view of your audience is harnessing the vast amounts of data in your diverse portfolio of media, events and subscription products. Bring all your data together to create a single view of the audience and optimize your financial opportunities. With a comprehensive view of your audience's engagement, you can streamline your efforts to monitor audience data and ensure more accurate marketing decisions. Omeda helps you create new products and platforms starting with the right audience segments and targets. And we can integrate into your key Adtech and CRM platforms. Increase revenue and improve yield by effectively deploying programs across owned and operated brands and extending audience offers with omni-channel programs. Omeda is committed to answering all of your data and business questions, even when you’re burning the midnight oil. Our technical support consultants are there 24/7 to provide world-class service and help you make the most of your experience.
  • 3
    Capillary Insights+

    Capillary Insights+

    Capillary Technologies

    Get Actionable Insights with AI-Powered Customer Analytics & Business Intelligence. Consumers expect brands to know them and their preferences. Capillary Insights+ offers you deeper understanding and critical insights into your consumer’s behavior and preferences. With so many interaction channels today, it’s difficult to know where your consumer has been and how they engage with your brand. Gather consumer data from all touchpoints and get a 360° single view of consumers with a Consumer Data Platform. Capture data across channels, cleanse and de-dupe consumer records, and enrich consumer records based on each and every activity. Get a 360° single view of each consumer along with transactional and behavioral activity across channels. Increase conversions with personalized messaging and experiences powered by demographical and behavioral customer segmentation through CDP data.
    Starting Price: $25,000 per year
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    PRDCT

    PRDCT

    PRDCT

    Bring your client, prospect and lead data together into one solution. Gather data spread across individual systems and campaign tools into a single unified view of the customer. Use this throughout the organization when you need an integrated, 360-degree view of your customer, GDPR-proof. With the PRDCT Audience Builder use your unified customer view to make omnichannel campaigns and improve your marketing effectiveness. The PRDCT apps make it easy to reach your customer data goals, whether it's segmenting customers, personalizing content or improving your general marketing effectiveness. We do the hard work centralizing your customer data from across your data ecosystem. This gives you more time to understand, connect with and activate your customers. PRDCT automatically captures individual consent from all your source systems and combines this into GDPR proof customer permissions and preferences.
  • 5
    Contour

    Contour

    Red Eye International

    Connect all your customer data into a single customer view unique to your business. Delivering the most compelling personalized content, increasing engagement and ultimately conversation starts with the development of a database that merges all customer information, behaviors, and actions into a single customer view. Harness the power of your customer data from across multiple touchpoints so that you are in full control from a single platform. Layer engagement and behavioral activity over your CRM data to create personalized journeys that resonate with your customers. React and respond in real-time to your customer's changing behaviors and actions instead of out-of-date data exports. Your combined customer behavior and enrichment data automatically update into your lifecycle segmentation, meaning you always have the most up-to-date snapshot of your customers so you can drive incredibly personalized campaigns.
  • 6
    Algonomy Real-time Customer Data Platform
    Real-time Customer Data Platform helps you unify, segment, and activate your audience in real-time to drive meaningful customer engagement. It centralizes online and offline customer data, builds unified customer views, and helps activate audiences to automation and orchestration systems. From drag-and-drop data onboarding, simple click-and-select segment creation to real-time audience activation, Algonomy’s Real-time CDP is purpose-built for marketers to self-serve.
  • 7
    Salesforce Marketing Cloud Personalization
    Personalize every customer experience with AI and real-time data to optimize conversions and reduce costs. Treat every customer as an individual and drive ROI across your marketing programs with our personalization engine. Create personalized experiences with machine learning and AI. Customize everything, from webpages to in-app experiences, product recommendations, content, and more. Tailor each customer experience for driving a specific KPI, from acquisition to customer retention, using a mixture of real-time user behavior and historical customer data. Improve page personalization with machine learning, informing CTAs like banners or pop-ups. You can even target and test at the speed your customers are browsing, with personalization decisions happening in milliseconds. Use AI to synthesize in-the-moment intent data and past business engagements to identify customer affinities, interests, and preferences.
  • 8
    Tealium Customer Data Hub
    Tealium Customer Data Hub is an advanced platform designed to unify, manage, and activate customer data across multiple channels and touchpoints. By integrating data from websites, mobile apps, and other digital sources, it enables businesses to create a cohesive, real-time view of their customers. This centralized data hub empowers organizations to deliver personalized experiences, optimize marketing strategies, and enhance customer engagement. With robust features like data collection, audience segmentation, and real-time data orchestration, Tealium Customer Data Hub allows businesses to turn raw data into actionable insights, driving more effective customer interactions and improved business outcomes.
  • 9
    CSG Customer Data Platform
    Delivering great customer experience demands that you have a good understanding of who your customer is and what is happening at that moment. Despite collecting more customer data than ever before, many companies struggle to manage and activate it, especially to truly personalize, at scale, in real time. CSG CDP brings all of your enterprise’s customer information to a single system to drive exceptional customer engagement with a data-driven approach. By aggregating data from multiple sources, unifying that data into coherent customer profiles, and segmenting actionable data sets to power your campaigns, CSG CDP converts complexity into clear, simple, customer-centric action.
  • 10
    BlueVenn

    BlueVenn

    Upland Software

    Customer Data Platform and Omnichannel Marketing Hub. Unify every customer interaction, from all devices and channels, and deliver personalized, omnichannel experiences that increase customer engagement and lifetime value. BlueVenn is a unified customer data management, compliance and customer journey orchestration platform, with analytics and machine learning, to drive highly targeted personalized engagements. Our unique drag & drop customer analytics, segmentation and predictive tools put customer insights at your fingertips, whilst the omnichannel customer journey builder personalizes every online or offline customer touch-point.
    Starting Price: $2,333 per month
  • 11
    Proem Sports

    Proem Sports

    Proem Sports

    Proem Sports is a leading Customer Data Platform (CDP) tailored for the sports industry. Our platform enables rights holders to consolidate various fan data touch points into a single, comprehensive system. With Proem Sports, you can create detailed single fan profiles and develop highly specific segments based on behavioral, transactional, and demographic data. This segmentation allows for personalized marketing campaigns that resonate with your fans, enhancing engagement and loyalty. Our platform empowers you to engage with the fan universe & monetize zero-party, first-party, and third-party data, fostering deeper relationships with your audience. With Proem Sports, you can: Unify and transform your fan data into actionable insights. Craft compelling experiences that drive fan engagement. Build a brand that your fans and partners will love.
  • 12
    Lexer

    Lexer

    Lexer

    Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement. With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.
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    Hive Marketing Cloud

    Hive Marketing Cloud

    Hive Marketing Cloud

    Hive Marketing Cloud: Customer Intelligence and Engagement Platform Hive Marketing Cloud Hive is a privately owned business, founded 2010, which specialises in the Travel, Insurance and Retail industries. Hive helps brands engage and convert audiences at scale by deploying highly personalised, sophisticated multi-channel marketing from a single platform – surfacing ALL of their data for improved, relevant customer experiences. Hive gives you the tools to discover data insights, reveal customer lifetime value, create recency frequency and value (RFM) based segmentation, orchestrate and automate customer journeys, and measure engagement and results, reporting on impact beyond clicks and opens.
    Starting Price: £1,750/month
  • 14
    BlueConic

    BlueConic

    BlueConic

    BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Move as quickly as your customers with direct access to a single customer view deliberately designed for real-time, cross-channel customer engagement. Bridge the gap between insights and activation to deliver relevant and timely experiences across all channels and lifecycle stages. Create highly valuable advertising and/or data and digital products based on your company’s unique first-party data.
  • 15
    Ortto

    Ortto

    Ortto

    Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.
    Starting Price: $509 per month
  • 16
    Bikky

    Bikky

    Bikky

    Build a single source of truth of your guests to understand who they are, their behavior across channels, and how it impacts your restaurant. See 360 guest profiles across your POS, online ordering, reservations, and loyalty platforms. Segment your customers and drill in to see marketing engagement and order history. Map retention, frequency, and lifetime value by location and view revenue analytics over time. Understand audience sizes over time with instant insights that answer burning questions. Know exactly how each location is performing to know what’s working, what’s not, and what to do next. See holistic and by-location insights, like new guest acquisition, retention, and lifetime value. Identify revenue drivers and detractors, like what menu items drive trial, retention, and churn. Empower your GMs with the KPIs that matter most to your brand.
    Starting Price: $200 per location per month
  • 17
    Castled

    Castled

    Castled

    Create hyper-targeted campaigns in no time directly on top of your cloud data warehouse. Stop worrying about storage-based costs, restrictive data lookup periods, and dependencies on engineering teams. Enables you to be 2x effective at 25% of the cost, giving you a 4x increase in ROI. Create flexible and effective user segments using our visual builder to run your dream campaigns. Finally, an affordable and predictable pricing model that scales to your ever-growing customer data needs. Volume is not a concern anymore. Work with sufficient backfilled data to form a holistic customer profile for better engagement. Create meaningful segments on top of the customer’s 360-degree view of data in the warehouse. Let the sky be your limit. Skip the initial data integration effort to move data into your CEP. Plug directly into your warehouse and get going in no time. Avoid dependency on your data team to create complex and leaky pipelines. Involve them where they add value.
  • 18
    Hightouch

    Hightouch

    Hightouch

    Your data warehouse is your source of truth for customer data. Hightouch syncs this data to the tools that your business teams rely on. Serve your sales, marketing, and customer success teams a 360˚ view of the customer in the tools they rely on. Eliminate tedious data requests. Hightouch operationalizes your data warehouse to turn analytics into action. Drive growth with better data. Run personalized campaigns across all email, push, and ads. Iterate without asking for engineering favors. Increase revenue with better data. Target leads using custom PQL and MQL models. Sync a single view of the customer to your CRM. Prevent churn with better data. Build a 360° customer view in your CS CRMs. Use customer data proactively identify “at risk” customers. Your data warehouse has all your data. Why stop at analytics? Hightouch operationalizes your data warehouse by empowering you to sync data to any SaaS tool with just SQL.
    Starting Price: $350 per month
  • 19
    Netcore Cloud
    Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels
  • 20
    Fulcrum

    Fulcrum

    Fulcrum

    Make better decisions on how to interact with your customers by collecting user behavior data in real-time to provide your customers with relevant messaging and recommendations. With Fulcrum, you can create in-the-moment experiences that accelerate customer engagement, improve brand loyalty and increase conversion rates. Fulcrum provides solutions for digital agencies, marketing teams, sales departments, and more. Using Fulcrum makes it easy to segment customers and deliver personalized experiences across all your marketing channels, like providing content recommendations for your customers that connect them to your brand and retain their loyalty. Fulcrum can personalize a campaign experience in real-time to create a more relevant experience and increase conversions via an automated workflow. Fulcrum uses AI to identify and respond in real-time to known and anonymous customers to advance engagement and increase conversion.
    Starting Price: $5,000 per month
  • 21
    Indicative

    Indicative

    Indicative

    Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!
    Starting Price: $0.00
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    Verix

    Verix

    Verix

    Verix’s decision engine empowers business professionals, combining human intelligence with AI to leverage a wide variety of customer data – historical, factual, and predictive, to devise winning strategies and scientifically execute them, enabling a personalized approach to customer engagements with exceptional accuracy and explainability at unprecedented time-to-value. Initial Tovana implementations show indications of 20% revenue uplift due to optimized customer engagements as well as stronger establishment of brand market position, measured through increased sales and reduced HCP churn. As Tovana was designed to boost self-reliance, teams enjoy greater productivity and decreased need for 3rd party resources. Empower your sales team with transparency and explainability. Equip sales with insights to engage every HCPs with personalized messaging that answers their exact needs, and delivered at the most opportune time.
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    Algonomy

    Algonomy

    Algonomy

    Algonomy’s real-time CDP helps marketers provide consistent personalized customer engagement in the moment. It enables real-time activation of audiences by unifying customer identities across online and offline channels for a single view. It is built for retail with the ability to track customer behavior using 1,200+ measures and dimensions out of the box. It uses ML algorithms to create micro-segments, throw up deep insights and uncover marketing opportunities throughout the customer lifecycle.
  • 24
    Salesforce Customer 360
    Build a complete view of your customers and deliver the seamless experiences they expect. Build unified profiles, surface customer information, and integrate your data — all on one platform. Connect your data sources to a central hub for secure data exchange. Make connections between apps and Salesforce orgs, so data flows across all your clouds. Enable your systems to recognize every customer with a single, reconciled customer profile. Empower data stewards to comply with regulatory policy. Offer seamless customer experiences when you surface contact profile and customer data from multiple orgs. Deliver personalized engagement across all your clouds with a unified customer profile.
  • 25
    PwC Customer Link
    Customer Link, a PwC Product, is a customer data platform that unifies your data and decades of PwC’s third party data to build a 360° view of your customers. Create better, more personalized experiences with unmatched customer data you can’t get from just any customer data platform. Activate consistent and personalized engagement across all channels and devices that meet the needs of your customers. See a holistic and dynamic customer profile that adapts to demand changes and shows you how and when to act with call-to-action triggers. Build an integrated view of individuals, households, and key segments of consumers with PwC’s AI and machine learning models. Gain transparency into your spend, channel, and customer engagement performance. See where money is potentially being wasted and discover new areas of opportunity with higher reward.
  • 26
    Commanders Act

    Commanders Act

    Commanders Act

    Commanders Act Customer Data Platform lets you increase sales and loyalty through meaningful relationships with your leads and customers. New customer acquisition costs continue to rise but conversion rates have remained flat at 2.5%-5%. Brands are increasingly collecting data insights such as behavioral, demographic, psychographic, etc., from each and every lead and customer interaction because they know it can be used to improve their marketing campaign performance. That’s why it’s imperative you collect data from every lead and customer interaction. You should also cleanse, standardise and store it in a centralised database that’s accessible by all of your marketing channels, or used by your sales and customer service agents in your CRM platform. To truly be customer-centric, marketers first need to be data-driven. Therefore, it’s critical marketers have access to reliable data to evaluate the performance of their marketing tactics.
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    V12

    V12

    V12

    V12’s new breed of marketing blends data, technology and analytics to drive accelerated results. Consumers produce mountains of data everyday as they shop across a myriad of channels and devices. This data is fragmented across many systems and marketing platforms — obscuring customer behavior. The V12 CDP harnesses the power of each of these data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys – wherever and whenever your customers prefer. Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for products and services you sell based on browsing and shopping activity, identification of visitors browsing your website and life event triggers.
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    Ascent360

    Ascent360

    Ascent360

    Ascent360 is a customer database platform that seamlessly integrates multiple data sources to create a comprehensive 360 degree view of your customer, allowing you to create and execute highly targeted marketing campaigns. With an intuitive drag and drop segmentation tool, our software puts the power back in the hands of the marketer enabling list creation and campaign deployment in a matter of minutes. Our software integrates with the systems you already have in place to compile your data into a single cloud based customer database. Customer analytics and predictive models such as RFM, lifetime spend, and customer/prospect ratio are then derived to help guide your marketing strategies. Our customer segmentation software and third party integrations makes it easy to build and execute and deliver omni-channel campaigns to your customers and prospects.
  • 29
    Spectrum Context Graph
    Discover a shareable, multi-dimensional view of your customers with innovative knowledge graphs to create accurate, actionable customer-centric views. The quality of customer data defines and shapes customer interactions, engagement, and experiences. High-quality data enables a single, accurate view of the customer and can impart an understanding of their needs and behaviors. Equally important, trusted data reveals accurate and complete transaction histories and contextual information that you require to deliver the personalized experiences that your customers crave. Break down data barriers and silos, connect hard-to-access information, and share insights across your entire business. Add context to customer profiles, uncover timely actionable insights, and create powerful experiences. With Spectrum Context Graph, you can access the fully integrated, accurate, and enriched customer 360 views you need to drive your business forward.
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    Conscia

    Conscia

    Conscia

    Orchestrate data and experiences across all channels and technology stacks. Customer Your customer interacts with your brand on multiple channels such as mobile, website, email, etc. Learn how Conscia collects, aggregates and enriches customer data from all channels to create a unified view that all applications can access via realtime APIs. ontent is spread across several CMSes and enterprise applications. Learn how our unique headless CMS creates a view of all your content in one centralized interface, enriching your existing content while allowing you to author new content. Context is the channel on which your customer is engaged as well as their real-time location, intent and world view. Learn how Conscia empowers marketers with rule-based and algorithmic control over what the customer sees based on their real-time context. Marketers want control and limited reliance on IT.
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    iKala CDP
    Customer Data Platform – iKala CDP. Create a comprehensive single view of customers. Leverage AI to make every customer engagement counts. How to increase the conversion rate and improve revenue? When the cost of users info is increasing, ROI is gradually decreasing. How can we focus on customers experience in the same time? As the first Google Marketing Analytics Expertise, we help e-commerce companies build up precision marketing strategies to acquire superusers!
  • 32
    MessageGears

    MessageGears

    MessageGears

    Use your modern data warehouse to power customer engagement and cross-channel marketing, opening a world of new possibilities for relevant, timely, personalized messaging that yields real results. Use all the data you have, not just what you’ve copied to your marketing cloud. Eliminate wasteful spending and send better messages across channels. MessageGears uses your data where it lives in the format it’s already in, giving you a full suite of enterprise marketing tools at a significantly lower cost of a typical marketing cloud. MessageGears Segment combines the power of an intuitive drag-and-drop segment builder with a segmentation engine that runs as fast as your data warehouse. MessageGears Message allows you to use any available data in any format to personalize messages to each of your customers at a scale that other email marketing providers can’t achieve.
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    Oracle Unity Customer Data Platform
    Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes. Bring back-office and CRM data into a unified, 360-degree customer profile. Oracle Unity Customer Data Platform gathers customer signals and applies them to the customer profile in real time so you have the most up-to-date information about your customer in every moment. Simplify and consolidate all of your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile. Connect individual identities across devices, channels, and domains. Use advanced privacy and identity controls to build a unified, accessible profile. Organize and maintain data quality by consolidating all of your data, including real-time behavioral signals, into a single repository.
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    Customerlabs CDP

    Customerlabs CDP

    Customerlabs

    CustomerLabs CDP is a cloud-based digital marketing infrastructure that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency. Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographics and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real-time. Back your marketing decisions by capturing accurate customer data with CustomerLabs CDP.
    Starting Price: $29.00/month
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    Markight

    Markight

    Markight

    Markight is a retention marketing solution that helps your eCommerce business build more effective marketing strategies by analyzing customer data. Plan marketing, advertising and promotional campaigns based on your customers’ buying behavior. Optimize your sales strategy by considering factors such as price, previous sales and product categories. Benefit from data science technology to classify your customers and make data-driven decisions for each customer segment. Accelerate and facilitate the process of KPI Monitoring by aggregating and visualizing different sources of business data. Markight is a customer data analytics platform and a data-driven marketing tool that helps marketing and sales managers make smarter and more effective decisions about their customers instantaneously. By using customer bundling techniques, data science technology, and artificial intelligence, Markight enables organizations to identify their valued customers and retain them.
    Starting Price: €250 per month
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    Segments
    Automatic behavioral segmentation, customer journey mapping, robust reporting. Sync lists anywhere. The power of a data team in an app. Answer your most complicated marketing questions. Pivot segments across different dates and customer groups to find new opportunities for a winning campaign. Easily plug and play our customer segments into channels like Klaviyo, Google, and Facebook. A single source of truth without writing a single line of code. Segments make data analytics accessible to every business owner, data-savvy or starter. Every company, large or small, should have the power to leverage data in the pursuit of possibilities. As a part of the LinkedIn data team, our job was targeting the right users for different campaigns in an activity we endearingly called “list pulls”. Essentially, we stack-ranked users based on specific criteria and a likelihood to buy target solutions. Our teams developed massive tables covering hundreds of millions of rows of data.
    Starting Price: $79 per month
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    Kenscio Customer Data and Experience Platform (CDXP)
    The CDXP can track your customer & prospects’ behavior across multiple channels - email, SMS, social media channels, CRM, call centers, mobile apps, and websites. Through CDXP, you can combine a wealth of customer data and transform it into actionable insights to make informed decisions throughout the customer lifecycle.; Further, you can evaluate the effects of multiple marketing changes at the same time using data-driven models. Customer Data and Experience Platform (CDXP) is a software platform that allows businesses to maintain a continuous, unified customer database that can be accessed from any system. Data collected from multiple sources and touchpoints can be consolidated and stored into a 360° customer profile in a unified and persistent customer database. A 360-degree customer profile is created by pulling together data from different sources, cleaning it, and combining it. With the help of the Customer Data and Experience Platform.
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    Engagio

    Engagio

    Engagio

    Deploying a few account-based marketing (ABM) tactics is not the same as building a solid foundation for growth. Engagio helps B2B companies deliver account-based engagement for sales and marketing with the data, sales insights, multi-channel orchestration and full-journey analytics required for sustainable success. Build an ABM foundation with data from across your tech stack. Unify data from across your tech stack to deliver a complete view of accounts and people using our B2B customer data platform (CDP). Show your revenue team exactly where to focus for maximum engagement, pipeline and retention with easy-to-use insights on target accounts and people.
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    SAP Customer Data Cloud
    Turn anonymous visitors into loyal customers. Offer seamless engagements, build trust, and deliver personalized digital experiences to businesses, partners, and customers. Offer seamless, personalized B2C engagements. Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C. Onboard customers quickly with intuitive user registration. Drive personalized engagements by using social login workflows. Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options. Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences. Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.
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    Fullpath

    Fullpath

    Fullpath

    Your data is as good as gold – but only if it is properly activated. Fullpath takes the typical Customer Data Platform (CDP) to the next level by adding the experience factor, and layering AI-powered technology on top of your dealership’s unified data layer. This added activation allows dealers to create exceptional customer experiences through automated, AI-driven, highly effective engagements and marketing campaigns designed to drive sales and loyalty. Consolidate siloed dealership data sources into a single platform that cleans, normalizes, and maintains your data. Layer powerful AI on top of your data to gain deep insight into your shoppers and create personalized customer experiences. Execute personalized marketing campaigns to touch every part of the sales funnel automatically.
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    Vericast

    Vericast

    Vericast

    Vericast leverages the most flexible customer data platform on the market – able to fully integrate your data with existing systems, consolidate views and insight across multiple vendors and streamline your data and insight workflows. You get to spend more time understanding, reaching and engaging your customers and less time wrangling with the data. This technology forms the basis of our future innovation as we continue to make meaningful connections between businesses and the people they serve. Consolidate data from all data sources and make sure it’s clean, current and trustworthy. The result: a complete and accurate view of your customers with a lot less heavy lifting. Vericast can future proof your technology stack by enabling easy integration. Keep what you love, replace what you don’t and never lose connection to the data and insight you need. NXTDRIVE opens a whole new world of possibilities for your customer data.
    Starting Price: $2000.00/month
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    mediarithmics

    mediarithmics

    mediarithmics

    mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionize growth by re-architecting consumer engagement at scale. We power real-time marketing personalization, cookie-less audience monetization, and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetization, product, and data teams to action insights to create more compelling customer experiences.
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    Bridg

    Bridg

    Bridg

    Discover the first customer data platform purpose built for brick and mortar retailers and CPG brands. With Bridg, credit and debit cards become loyalty cards. Loyalty tactics can now be used across all customers, enabling retailers and CPG companies to enjoy the same rich insights, targeted marketing capabilities, and closed loop measurement as digital brands. Tap into Bridg’s exclusive offline identity resolution capabilities that deliver industry leading accuracy levels and match rates. Match transactions to a single person even when customers use different cards across online and in-store channels. Leverage pre-defined standard dashboards that display core customer behavior, utilize preferred business intelligence tools, or use SQL for advanced analytics. Uncover timely and relevant insights with continuous, ongoing transaction updates to customer profiles.
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    Oyster CDP

    Oyster CDP

    Express Analytics

    Oyster is not just a customer data platform (CDP). It is the world’s first customer insights platform (CIP). Why? At its core is your customer. Oyster is a “data unifying software”. When added to the top of an enterprise’s martech stack, it helps manage your customer experience across every touchpoint – marketing, customer service and product. Oyster adds agility to an enterprise’s analytics. Unlike a customer relationship management platform, Oyster collects data from online and offline customers; even anonymous customer data. It collects enterprise data from all sources and makes it available 24X7 to your decision makers within an organization. The AI-infused Oyster is packed with automation capabilities that makes day-to-day marketing tasks highly effective. Unlike other CDPs, the Oyster CIP goes beyond just merely integrating various sources of data and provides actionable intelligence obtained from various data points that can be integrated across all the business cells.
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    Evinent Analytics
    Evinent Offers Professional Software Development for Your Business. We are an ever-growing team of highly qualified software engineers with a focus on delivering customized software development and ongoing technical support to our clients. By utilizing our balanced blend of new methodologies and technologies, you will be able to streamline your software or modernize your company's web applications. Evinent Analytics provides a superb predictive analysis to suggest your customers the most interesting products. Hence, increase sales conversion. What You Get. With the Evinent Analytics Marketing Automation Platform, you can: Build profiles of customers — including their purchase history, total expenditures, and rewards history. Fraud and Risk Analytics, Analyze purchasing patterns, Determine correlations between data sets and generate statistical reports, Segment data, Predict future sales trends for products and services Receive suggestions on how to build product packages.
    Starting Price: $3500 per month
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    GrowthLoop

    GrowthLoop

    GrowthLoop

    Launch high-performing marketing campaigns on all of your customer data. Equip your marketing team with the tools to quickly and independently segment audiences based on your most trusted customer data. Enter the world of self-serve journey orchestration in a drag-and-drop UI built for marketing acceleration and accuracy. Once you've achieved campaign momentum, it's time to identify your most successful strategies faster than ever before. Keep up with your newfound pace with GrowthLoop’s suite of generative tools geared at supplementing your creative team for highly personalized content across any channel or journey. Organizations drive more revenue by using GrowthLoop to launch intelligent, personalized campaigns faster. Elevate your existing martech investments by activating campaigns across your existing systems and channels. Combine data from disparate sources and begin relying on a single source of truth, increasing the velocity and accuracy of campaigns.
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    Skyfii IO
    The Skyfii IO Platform is an integrated suite of data intelligence and marketing tools, designed to help organizations improve visitor experiences by better understanding behavior. By integrating with a range of digital and physical data sources, Skyfii IO enables businesses to build a more complete view of their visitors, and reach them with personalized content across channels. Guest WiFi - Build a robust customer database, and deliver engaging experiences through your WiFi captive portals IO Engage - Automated, data-driven marketing suite. Deliver highly-targeted multichannel campaigns to visitors while inside your venues or out. Engage visitors through WiFi portals, SMS, Email, Mobile Apps, and more. IO Insight - Bring data together from multiple sources to understand visitor behavior, movement, venue performance, and more.
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    Iteratively

    Iteratively

    Iteratively

    Prevent wasted time, increased costs, and poor decision-making from bad data with Iteratively. Tracking plans get your whole company on the same page about customer data. Quickly instrument analytics with code snippets and automated QA. No more data munging, capture accurate analytics right the first time. Create a consistent taxonomy and single source of truth for event definitions. Stop wasting time cleaning up bad data, ensure analytics are tracked consistently from the start. Goodbye manual QA, catch analytics bugs before they happen with automated reports and alerts. Stop leaking PII to your analytics providers, review tracking changes and configure out of the box rules. We don't store, process, or access your data. Works with 3rd party & custom data pipelines. Always up-to-date tracking plan for your entire company. Standardized naming conventions & a company-wide taxonomy. With Iteratively, finally rest assured that your analytics tracking isn't going to break.
    Starting Price: $120 per month
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    NGDATA Intelligent Engagement Platform
    NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated multi-attribute customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management. With capabilities that go beyond a standard Customer Data Platform such as in-built analytics, AI-powered capabilities, and decision-making formulas, NGDATA boosts commercial success for clients by developing a deeper understanding of their customers, increasing customer lifetime value, reducing churn, and lowering cost per conversion. The intuitive UI makes it easy for business users to use the platform while IT and analytics retain oversight and control. Founded in 2012, NGDATA has offices in the USA, UK, Europe, Asia-Pacific, and has its HQ in Ghent, Belgium.
    Starting Price: $0.01/year
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    Smart Business Circle

    Smart Business Circle

    Smart Business Circle

    Regardless of whether you work in your home office, drive to a customer or have a changing workplace, Smart Business Circle offers you secure and encrypted access to your customer data anytime and anywhere. Individual modules such as sales, marketing, e-commerce, and service fit perfectly into your IT environment and give you unprecedented opportunities. Customer data is collected and structured. The company can also make its own comments about each customer. The employees have quick access to customer contacts and other data in order to find an optimal solution for a specific customer. Customer behavior and decisions are documented, merged and generalized. Due to the easy evaluability of databases within the CRM, e.g. B. a changed customer behavior for changed needs or new competitors can be recognized. It's not just about a personal salutation in the email, but e.g. a discount recommendation, adapted to the personal needs of each individual customer on special occasions.