CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.
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Fathom is an AI notetaking platform that records, transcribes, summarizes, and organizes meetings so users can stay focused on the conversation. The platform supports bot-based and bot-free capture, giving individuals and teams flexible ways to capture meeting notes. Fathom provides accurate transcripts, instant summaries, action items, follow-up details, and searchable meeting history. Users can ask questions across meetings, monitor key topics, and turn conversations into next steps for sales, customer success, marketing, and internal teams. Fathom integrates with tools such as Google Meet, Zoom, Microsoft Teams, Gmail, Slack, Salesforce, HubSpot, Notion, Asana, ChatGPT, Claude, Zapier, and public API or MCP workflows. Built for teams and individuals, Fathom helps reduce meeting admin, improve follow-through, and keep important decisions visible.
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Balto
Sales software that helps you close more on every call. Sell more, optimize your sales team, and grow your business with Balto. The first live call guidance software. Balto is the first real-time call guidance software. Powered by AI, Balto analyzes speech on both sides of the call and immediately delivers critical information to reps using Balto. Balto, tracks 100% of your calls. Tracking conversations means there’s always clear data on which reps say what they are supposed to, what questions or value propositions convert best, and how you can optimize. Included with Balto is an easy to use data studio that allows for deeper insights into call strategy. Reps making calls get automatic real-time call guidance, so they always know the best thing to say and can close more deals. Scale insights at the push of a button. Deliver excellent conversations every time. Prevent mistakes before they happen.
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