Audience
Companies related advertising or want to advertize
About Mensio
Mensio brings AI to TV advertising and sponsorship analytics. Mensio helps you understand where competitive brands are spending their ad dollars. It also helps you see what different brands are saying and how they're saying it.
Mensio also sheds light on the amount and quality of brand exposure from sponsorship, branded content, and earned media on TV. It goes further and helps identify the networks, programs, and day parts that will drive additive reach for the audiences you care about.
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Cakemix
Cakemix is a sponsorship valuation application. It puts a market-benchmarked dollar value on a sponsorship property, benefit by benefit. Television, radio, print, out-of-home, online and social exposure are valued with CPM-style benchmarks maintained for each market. Values adjust automatically by sponsorship level: Title, Presenting, Major, Official, Media Partner or Service Provider. Intangible benefits such as brand exposure and PR value are valued alongside paid media, and both roll up into one valuation per property. Each evaluation produces a Cakemix Scorecard, a shareable valuation summary shown in the evaluator's language, with a full breakdown exportable to Excel. Teams can run the same valuation before signing, to support negotiation, and after the event, to confirm what was delivered. Cakemix uses the same benefit categories as Brickroad, Elevent's sponsorship management platform, so evaluation and valuation stay consistent.
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Integrations
No integrations listed.
Company Information
Hive
Founded: 2013
United States
mensio.com
Videos and Screen Captures
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Product Details
Platforms Supported
Cloud
