Lucrative Alternatives

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

📢 Calling all marketers! Unleash the potential of your marketing dashboards with high-quality campaign data. Say good-bye to missing or inaccurate data and get reliable insights that propel your campaigns to new heights. UTM parameters and marketing conventions play a crucial role in tracking the success of advertising campaigns. By adding them to your URLs, you unlock valuable insights uncovering which ads are driving the most traffic, conversions, and ultimately, revenue! 📈💸 But UTM tagging is tedious, time-consuming & error prone. That's where we help you automate, standardize, error-proof your campaign URLs & save a ton of time! CampaignTrackly is the ultimate time-saving tool that ensures accurate reporting data for your marketing campaigns! 🎉💪 With our automated marketing conventions, UTM builder, and link shortener tools, you can wave goodbye to tedious, error-prone spreadsheet work and send data to key platforms with a click. Unlock your marketing success. Try us today

With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.

Elevate your SEO strategy and surpass your goals with Moz Pro, the ultimate all-in-one suite designed by industry experts for comprehensive SEO research and tracking. Moz Pro empowers you with cutting-edge metrics and pioneering data sets, allowing you to conduct thorough keyword research, perform detailed site audits, analyze competitor data, and evaluate your link profile with precision. Additionally, Moz Pro provides customizable reporting options and robust rankings performance tracking to ensure you stay ahead of the competition. Beyond the tools, you'll gain access to an extensive library of SEO learning resources, expert hands-on support, and an interactive Q&A forum to enhance your SEO knowledge and skills. Moz Pro is your go-to solution for mastering SEO and driving success in your digital marketing efforts.

Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns. Brand Lift KPIs like you’ve never seen them before. Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale. No more wondering if your campaign hit your custom behavioral targets, see the actual delivery stats by publisher or audience. Upwave plans, measures, and optimizes brand marketing. Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers. Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform. Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact. Our customers are companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies.

Media quality and performance data is only valuable if it's timely, clear and actionable. Media planners and traders must be able to quickly assess campaign performance, troubleshoot issues, and optimize the buy. DV's dashboard and reporting engine make that possible — providing insights and controls that drive results. DV Pinnacle® is our unified service and analytics platform. Through DV Pinnacle®, advertisers can access quality and performance data across devices and buying platforms, including social —helping to turn insights into action. Plus, DV provides its proprietary Authentic Ad™ metric that shows which ads were seen, by a real person, in a brand-safe environment and in the intended geography — offering a definitive measure of quality across campaigns. Setting up your profile in DV Pinnacle® is simple and intuitive. Easy-to-interpret dashboards provide a snapshot of key quality and performance metrics, while in-depth reporting facilitates ongoing evaluation and optimization.

Diginius Insight unifies your digital data and improves performance by consolidating reporting and analytics, drawing insights your business needs to scale. All on a single robust digital platform. Build a transparent and trusting client relationship by utilizing Diginius insight. The data management suite for digital marketing agencies efficiently streamlines multi-client campaign oversight and reporting with white-labeled solutions and collaboration features. Offering robust solutions with scalability and growth at the forefront of its innovation, discover how the Diginius insight platform can support you with consolidating reporting, analytics, and advertisement management from a comprehensive overview of your digital landscape. Whether you're looking to streamline reporting, gather insights from your digital landscape, monitor SEO activity, or nurture high-value leads through the sales funnel, Diginius insight is a performance-driven platform built to unify your holistic data.

Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors.

PlugCMO’s AI-driven decisions are like an elite campaign optimization team analyzing your campaigns 24/7. You will see unprecedented ROI on your marketing spending by leveraging the true power of AI. Go and run many creatives at once and let PlugCMO find and scale the winners. It finds winning campaigns, audiences, and creatives in the shortest possible time and scales them immediately. Worried about underperforming campaigns consuming your budget? PlugCMO is like insurance against budget leakage. It works 24/7 to ensure that underperforming campaigns are shut down immediately. Compute the best architecture for our formulation task. Models keep learning with every new data point on a real-time basis. Applied to the raw input data with industry-specific features. The multi-armed bandit models generate action-based recommendations. PlugCMO improves digital marketing ROI by a minimum of 20%. No engineering bandwidth is needed.

Maximize yield from your premium inventory. DV Publisher Suite provides the measurement, insights, and tools you need to improve ad delivery, inventory quality, and revenue performance in one place. Maximize your revenue with one of the industry’s first comprehensive yield solutions for publishers, combining data automation, media quality insights, and inventory optimization across all of your inventory, whether direct-sold or programmatic. DV lets you focus on your core revenue-producing tasks, rather than spending valuable time managing spreadsheets. Aggregate all of your data sources and revenue channels to make informed decisions through robust reporting and dashboards. Supercharge your ops and streamline billing with visual campaign performance monitoring on pacing, discrepancies, and more. Generate new revenue by discovering high-performing inventory based on DV fraud, viewability, and brand safety data.

Sellozo offers an à la carte, comprehensive suite of intelligent tools for Amazon Sellers. We automate the tedious stuff, analyze a wealth of data, and package it all up into intuitive reporting and tools, powered by real data and backed by exceptional support, that Amazon Sellers need. Sellozo’s core offering, Insights & Analytics with Financial Reporting, provide Amazon Sellers an enhanced and complete view of their sales and product data, paired with both organic and sponsored sales and performance data, in an easy-to-use, intuitive dashboard. Our Ad Automation provides an average 70% increase in return on ad spend by fully optimizing your Amazon Sponsored Product Listings, while lowering your wasted ad spend. The Repricer makes it possible to automatically adjust product prices, based on criteria you specify, to win and stay in the Buy Box. Finally, our Support team, staffed by Amazon Sellers, is here to help with all things Amazon. We're here for our customers.

Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.

Build analysis-ready reports while you spend your valuable time optimizing the campaigns with in-depth insights on your performance with a single click. Build comprehensive reports to enhance your campaign efficiency. DataMyth identifies the change in performance and the reason for the change based on the degree of impact. Create reports within minutes with performance insights and use the time saved to hit your next milestone. Save on the budget allocated to build reports and analysis. Utilize the time saved to strategize and optimize. Increase productivity with ready-to-use analysis while you can handle more clients. Reduce stress and eliminate misses on report day. Add the client logo for each client & you can update the logo at any time. The reports also have a provision to include the name of the client. Calculate your current cost to build reports and your savings with DataMyth with the help of our cost calculator.

Lifesight is a future-proof, AI-powered marketing measurements platform, powered by a CDP designed to help drive sustainable growth in the privacy-first era. Our key offering Marketing Mix Modeling (MMM) uses historical data to analyze marketing's impact on sales, dissecting variables like ad spend and pricing. It aids informed budget decisions and data-driven strategy enhancements. In addition to MMM, we provide Multi-Touch Attribution (MTA) which offers detailed insights into complex customer journeys, improving marketing understanding. Unlike single-touch models, MTA considers diverse consumer interactions, enhancing strategy optimization and resource allocation. Lifesight also offers Incrementality Testing, which evaluates the true marketing impact through controlled experiments. It distinguishes natural customer behavior from marketing influence, providing valuable insights for strategy refinement, ROI validation, and optimized budget allocation.

Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.

All-In-One White Label Reporting Platform for Agencies. Ads, Web leads B2B, SEO, Web Analytics, Social Media, Form Tracking, Intuitive reports including white label feature. Advertising – Give your clients a rapid overview of the results you generate for them. It has never been easier to give your clients insight into the results you generate for them online. Agency360 sets up consistent reports that are easy to read and understand. You can manage everything, including Google Ads, Facebook Ads, Instagram and LinkedIn Ads, and you connect to the required marketing channels within minutes. You can adapt the display to the metrics you wish to show your clients and then set up a report showing the channel data you deliver to the individual client.

Maximize your results with smarter online advertising. From landing pages to targeting to design, we'll take care of everything for you. Let us cover the constantly evolving practices of social media while you focus on what you're best at — running your business. The right strategy will get you the right customers. We create strategic ad campaigns to reach the most valuable target audience of paying customers. The ads that make brands and convert are those that send an unmistakable, clear message about a product. LocalAds Features. Through social media, search and re-targeting, our dedicated specialists use data-driven strategies to ensure you’re getting your desired results. Conversion-optimized landing pages. We create ads and landing pages that are optimized for turning leads into customers. Multi-channel approach. We're experts on all ad channels, but we favor the ones that bring the most conversions for your business.

Intelitics is a simple-to-use and easy-to-decipher, advanced, data driven marketing platform for global advertisers and publishers to engage and create meaningful revenue opportunities together. The first iGaming tracking platform with an emphasis on real-time tracking. Our technology ensures accurate reporting of your KPIs and metrics allowing you to get detailed statistics on the performance of your various campaigns, markets, and products. Accurately track mobile leads and sales along with mobile app installs and in-app events. Track conversions and actions on all devices, including smartphones and tablets. Track all media channels: search, email, display, retargeting, affiliate, etc. Get Big Data insights on the most comprehensive tracking platform available. On one system you can track, analyze, and optimize all your marketing channels. Create custom, data-driven alerts that will keep you informed of critical changes to performance of campaigns and media partners.

Maximize ROI by understanding how your marketing and advertising reaches and impacts audiences throughout the customer journey. Discover what audiences want and connect them to more of the media, music, sports, and video content they love. Measure the impact of your campaigns on brand objectives. Personalize video content with show and celebrity data.

Control your digital strategy with Adsmurai marketing platform. Easily interpret the metrics and results of your campaigns, optimize your product catalog, design dynamic creatives, and manage all your paid media campaigns from a single place. Connect with your customers, overcome any technical challenges, and increase your digital performance. Maximize the effectiveness of your digital strategy with our team of experts in analysis, planning, design, and implementation in all platforms. Automatically adapt your product catalog and create specific feeds for each platform. Customize your product images and generate ads that capture the attention of your audience. Monitor your digital strategy with real-time campaign results. Filter, aggregate, and compare your campaign data. Detect growth opportunities for your business. Create templates with your brand's graphic line. Include dynamic elements according to your goal.

Discover the hidden potential in your digital strategy. Oracle Data Cloud provides award-winning solutions made for every stage of the marketing journey. Reduce waste and protect your ad spend, reach your ideal buyers and prospects, and ensure you measure the metrics that matter to quantify the impact of your online advertising campaigns. Make the biggest impact with your advertising by understanding your customers and most valuable prospects on a whole new level. Discover what makes your audience take action and where to engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud. Protect against fraud while ensuring your ads are in-view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.

Get an inside look into a brand’s creative strategy. Oracle Moat is ad activity intelligence tool that enables you to view your competitors’ creative and messaging currently in-market, going back three years. Discover what the competition is up to—and how your creative stacks up. View ad messaging and creative, leveraging three-plus years of data, to discover what messages your competitors currently have in market. Drill down on an advertisement or filter and sort the data so that you get exactly the information you’re looking for. See how people engage with images, text, and video in ads across multiple platforms, including mobile devices. Use heatmaps to see where people spend the most time while viewing an ad. Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness.

Make important decisions using your key metrics and data from sales, marketing, accounting, human resources, project management, manufacturing, purchasing and more, and use stakeholder feedback to understand the "what" and "why" of all your business data with AI Understand supported insights and drive improvements for your business. Automated collection, storage, visualization and consolidation of the most important key figures, data and feedback through artificial intelligence. Tailor-made recommendations for action generated by AI for your company. Data-based decisions that help you achieve your business goals. With Industrytics, you continuously collect and connect data and key figures through interfaces to your software applications (ERP, CRM, accounting systems, time management, HR software, Excel spreadsheets, etc.) and receive feedback through automated feedback surveys.

Share insights on office TV screens, and your website, via Slack or send automated email updates to your clients. No experience or IT support is required. Octoboard is 100% self-service software. It collects, visualizes, and automatically updates data for over 18.000 business clients, in the cloud and on-premise. What gets measured gets done! Express your business goals in numbers and communicate performance targets. Create beautiful shareable dashboards and reports in seconds. Octoboard will automatically collect data from all your cloud applications. We will look after data consistency and save you a lot of time on data visualization, sharing, and reporting. Manage your devices, office TVs and monitors directly in Octoboard. Know your data and take control. From live website traffic, leads and signups to upgrades, customer retention and support tickets. Combine Sales, Marketing, Support and DevOps metrics and real-time events.

A revolution in digital ad spend management for Shopify is nearly here. Be among the first to experience our latest innovation as Optily instantly unifies your Facebook and Google Ads, Analytics, and soon, Shopify sales data for the ultimate solution to ad spend performance. Secure a free ad strategy consultation and much more by signing up for our early access program today. We’re about to launch our latest innovation, the Shopify Connect app, and we’re offering some great perks to Shopify merchants who sign up right now. The only ad spend solution combining Shopify with the biggest data platforms. Optily was created for Shopify store owners. Optily can manage your Meta for Business advertising budgets across all ad properties, including Facebook, Instagram, Messenger, and Audience Network. Optily draws upon Google Analytics for better accuracy of campaign budget recommendations and the ability to set GA-based goals.

WiFi marketing, analytics and advertising platform for physical spaces. Working with an existing WiFi connection, BridgeLogic’s platform provides physical locations real-time customer social and demographic data and insight including name, age, gender, social interests, contact information, location, footfall, dwell, frequency of visits and much more. Grow loyalty programs, build customer data and provide revenue opportunities through venue analytics, guest intelligence, marketing automation and advertising. Learn who your best and most loyal customers are with full analytics and reporting (customer name & email address, total connected users, new users, returning users, social connection method, gender) With smart marketing automations, you can automatically send mobile coupons, exclusive offers, email newsletters and timely promotions to your customers long after they’ve visited in-store. From coffee shops, car dealerships, stadiums and on.

BOSCO™ uses your data combined with our game-changing AI to accurately predict where to spend your marketing budgets for maximum success. BOSCO™ combines your internal marketing data with extensive algorithmic modeling to create personalized reporting dashboards. Our easy-to-use interface provides a single source of truth and enables marketers to make better digital marketing spending decisions using data-driven insights. Using our unique BOSCO™ Index feature, we can rank your domain against the closest competitors in your category. The BOSCO Index™ is a measure of your online footprint and how effective you are with investment in organic and paid media channels. BOSCO™ is built on data from trusted third-party domains, collected from previous digital interactions. BOSCO™ isn’t dependent on your marketing budget, but on whether you’re reaching your online potential in paid and organic search. BOSCO™ identifies ten competitors within your market and scores them.

The CommerceIQ platform is the world’s first and only Ecommerce Channel Optimization (ECO) solution that aggregates data across sales, marketing, supply chain, and competition, applies machine learning and analytics to generate insights and recommendations, and automates thousands of actions in near real-time to drive incremental growth, improve Share of Voice, and create long-term category leadership. CommerceIQ’s Data and Decision Engine (D2E) aggregates data across retail point-of-sale, inventory, profitability, advertising, promotions, content and competition to allow brands to go beyond campaign performance data and maximize digital shelf presence to consistently win at the moment of purchase. CommerceIQ is the only holistic Ecommerce Channel Optimization engine that enables consumer brands to prevent revenue leakage and drive profitable sales growth by optimizing sales, operations and advertising within a single platform.

Ecommerce marketers use ThoughtMetric to track marketing performance and make data-driven decisions to scale revenue. ThoughtMetric integrates with the largest ecommerce and marketing platforms so you can easily connect data, track ads, and analyze performance. We help ecommerce companies understand the performance of their marketing and how to make data-driven decisions to improve it. We do this by combining siloed marketing data, complex customer journey data, and revenue attribution data to create a holistic and actionable picture of marketing performance. Find out where your customers are really coming from with ThoughtMetric's data-driven attribution modeling algorithms. Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.

Optimize spend and customer engagement with unified performance data, automated reporting, and cost-saving AI insights. Create an active analysis system. Produce new insights with a connected library of more than 170 connectors for intaking data from every major advertising, commerce, CRM, and database vendor. Make your IT team more efficient with always-on updated connector maintenance and turnkey installation — where you can simply enter your credentials and start unifying your cross-channel marketing performance in minutes. Reporting and dashboards tell the big picture story. But what about actionable insights? With Einstein, you can select a KPI you want to improve and create an always-on pipeline of AI insights. You can answer big-picture questions like how to reduce spend by lowering your CPM or go deeper to see what creative had the largest outlier effects in a recent campaign. Einstein looks at all your data, ranking insights on what’s driving the most engagement.

Repro is a customer engagement platform that leverages customer data to enable value-added communication across channels such as email, push notifications, web and in-app pop-ups. Data scattered in the real and digital realms . Communication that just delivers emails and pushes. Repro bundles various data and makes customers repeat customers through optimal communication across channels. Deliver messages tailored to your customer journey across channels such as push notifications, in-app messages, and app UI. Customers who visit the website can display banners at the optimal timing based on attribute data and behavior information, announce campaign information, and take approaches such as reminders to drop baskets. You can also use the information on the website for email marketing. We investigated the actual usage of companies that have introduced apps / web service tools.

Flashtalking is the leading independent global ad server for advertisers who value control of their own data and wish to separate media sales from delivery and measurement. Flashtalking’s creative management tools enable advertisers to personalize at scale by activating feeds and data with Decision Trees, our creative decisioning interface. Our native identity solutions and integrations with leading identity partners allow advertisers to reach their customers with true one-to-one messaging. Flashtalking’s reporting platform and advanced analytics provide advertisers with a comprehensive view of the customer journey and surface actionable insights.

Ultimate advertising tracker designed for media buyers and publishers. Optimize, control, and protect your traffic. Focus on scaling up and generating profit. Our ultimate advertising tracker is the perfect tool for media buyers and publishers who want to take their advertising campaigns to the next level. With this tracker, you can optimize, control, and protect your traffic to ensure that you're getting the best results possible. One of the standout features of this tracker is its ability to provide every minute updated data and conversions attribution. This means that you can monitor your campaigns in real-time and make adjustments as needed to improve their performance. Additionally, the high-performance reports generated by this tracker will provide you with detailed insights into your campaigns, enabling you to make data-driven decisions.

A rapid implementation for media tracking and reporting. Increase customer loyalty with superior reporting. Eliminate the cost, time and risk associated with building online systems. Use as a strategic platform base for specialized ad servers. PlaceLinks helps advertisers, publishers and agencies to succeed in internet search advertising, mobile and social media and call reporting. We provide best-of-breed reporting and analysis platforms for online ad reporting, data integration, search engines, and directories. We help publishers make the most of their search engine investment with taxonomy conversions, search engine tuning and consulting. We innovate in video, with custom video player programming and play measurement. We have built and operated reporting portals for multiple clients and have invested substantially in the infrastructure required to report on internet search, tracked call data, weblogs and shopping transactions.

SOOMLA addresses the information gap for mobile app publishers who use in-app advertising. Our platform allows app marketers to measure user level ad LTV, attribute ad revenue to marketing activity and target ad whales via various marketing channels. Furthermore, monetization teams can use our platform to evolve a data-driven approach to optimizing their ad inventory. Finally, we provide raw data access that allows the entire organization to make better decisions.

Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It provides answers to critical marketing questions using industry-leading performance models for data coverage and granularity, so you can make current and future marketing decisions with confidence. Maximize the impact of your marketing campaigns with unmatched coverage across platforms and devices. Analyze marketing ROI insights in weeks with our automated and connected infrastructure. Optimize your marketing mix with customized simulations that help you plan for future campaigns.

ASK BOSCO® - an AI-powered Marketing Analytics platform for brands, agencies, and retailers. Our cutting-edge algorithm seamlessly integrates your internal marketing data to create customized reporting dashboards, giving you a comprehensive view of your marketing performance. With ASK BOSCO®'s easy-to-use interface, you can quickly gain valuable insights and make data-driven decisions to optimize your digital marketing spend and drive business growth, including forecasting your future online campaigns with 96% accuracy.

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.

Through a single platform, marketing organizations can manage and orchestrate all interactions with your customers across email, mobile, social, display, and the web. CMOs across all industries will be equipped with the ability to drive exceptional customer experiences across all marketing interactions and throughout the customer’s lifecycle. Make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time. Oracle Responsys empowers marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles. Email marketers still face the challenge of leveraging customer data to personalize email, driving sustained engagement, and coordinating email marketing across disparate marketing channels. Oracle Responsys features award-winning email marketing capabilities.

Our tools deliver actionable insights to maximize ROI. Whether your goal is planning, measurement, or optimization, our performance-based marketers and data scientists are here to guide you. AdImpact is designed to show how your placements in linear television, OTT, digital video, and audio are contributing to your overall campaign effectiveness. Used in conjunction with Leavened’s Marketing Mix Model tool, we can make strategic optimization decisions and recommendations based on the entire impact of your marketing investment. AdResponse analyzes minute-level web activity to determine the immediate impact of individual ad instances. Impact is measured against baselines during which no ads are being aired.

Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.

mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionize growth by re-architecting consumer engagement at scale. We power real-time marketing personalization, cookie-less audience monetization, and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetization, product, and data teams to action insights to create more compelling customer experiences.

Experiences consumers love. The data you need. Create beautiful engagements that launch anywhere. No code required. Our experiences are designed to convert traffic on any device, driving more purchases while capturing declared data. Customers actively give you declared data. Capture intentions, preferences, motivations, and interests from your entire customer base. Power meaningful 1-to-1 marketing that delivers a personalized experience. Ask customers to actively give you declared data. Know exactly what their motivations, intentions, interests, and preferences are. Show them only content, products, and offers directly relevant to them... because they’ve told you so. View analytics and reporting that will help you understand how your customers and audience interact with your quizzes and experiences, as well as where to optimize for more engagement, lead capture, and better overall performance.

Bring your channels and teams together to track performance, manage budgets, automate tasks and generate insights. Jepto brings marketing data from multiple platforms into one place so you can manage budgets, track KPIs, monitor anomalies, and discover insights. You're logging into dozens of tools to monitor your marketing performance. Peak into the future with accurate predictions of your KPIs. Using the latest Machine Learning algorithm applied to your data, you can ensure that you hit your KPI targets every time. Key Performance Indicators (KPI's) are often calculated at the end of a given period. Jepto makes tracking and forecasting your KPIs easy and actionable. Don't get to the end of the Month only to find you missed your target. Know and take action during the Month with predictions.

Put the voice of the consumer at your fingertips. In the time it takes to read this, you could have trusted insights from screened and verified consumers. Suzy is a real-time market research platform. Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes. Suzy is powered by its own network of screened and verified consumers. We don’t use 3rd parties to buy responses like everyone else. Which means you get answers in minutes without sacrificing quality. Whether you want a DIY solution or need more dedicated support, Suzy is simple and easy to use — and our experienced customer success team always has your back with the support you need to succeed.

With Kaya, you can track and get insights across all your marketing activities in one place. Fully customised and no manual work required. Simply connect your tools to get started. Monitor and keep track of critical metrics across all platforms and channels such as Marketing Spend, ROAS, and Channel Revenue, through your dashboards and daily Slack alerts. Use pre-built reports to visualise your marketing KPI easily. See how your metrics are trending over time, and get insights into areas that deserve more focus. Kaya brings together, cleans, and enriches all your data from various platforms. No engineering expertise required. Optimise campaign performance effortlessly with our algorithm that monitors your campaigns 24/7 and delivers proactive recommendations.

Marketing campaigns, Social media accounts and affiliate links in one place! Data is the invisible thread that connects every customer interaction to tell a greater story. Drive seamless experiences across every channel and every device with trck.me Enterprise. Our trackers analyze where the traffic is coming from, who is viewing it and will change which ads or links will be shown based on your rule sets. We automatically tag where your traffic is coming from so you don't have to waste time making a special link for every marketing channel. Use our platform to shorten links under your own brand. You can track countless types of channels using several different verticals. Track conversions, sales, open rates, social brands or just cloak like a pro. Free yourself from spreadsheets and silos by building an intuitive dashboard for the links you already use. Manage all your links in one easy to use control panel.