Audience
Mobile app and game publishers looking for a tool to acquire and re-engage the highest-value users, maximize ROAS and reduce acquisition costs
About Appier AIBID
AIBID is an AI-powered user-acquisition and re-engagement solution that predicts high-value users by analyzing behavioral patterns, engagement signals, and purchase intent; it uses deep-learning models to identify, from day one, the users most likely to install, engage long-term, and make in-app purchases, enabling marketers to optimize campaigns for return on ad spend and cost-per-install. The platform supports setting multiple concurrent campaign objectives, such as installs, registrations, and purchases, leveraging vast data nodes to build comprehensive user profiles and prioritise those with the greatest predicted value. For re-engagement, AIBID analyzes recent in-app behavior (for example, recent spending, level progression, or session frequency) to pinpoint users worth retargeting, then delivers optimized creative and audience segments to drive higher conversion and repeat purchase rates.
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Company Information
Appier
Founded: 2012
Taiwan
www.appier.com/en/products/aibid
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