Audience
Mobile app and game publishers looking for a tool to acquire and re-engage the highest-value users, maximize ROAS and reduce acquisition costs
About Appier AIBID
AIBID is an AI-powered user-acquisition and re-engagement solution that predicts high-value users by analyzing behavioral patterns, engagement signals, and purchase intent; it uses deep-learning models to identify, from day one, the users most likely to install, engage long-term, and make in-app purchases, enabling marketers to optimize campaigns for return on ad spend and cost-per-install. The platform supports setting multiple concurrent campaign objectives, such as installs, registrations, and purchases, leveraging vast data nodes to build comprehensive user profiles and prioritise those with the greatest predicted value. For re-engagement, AIBID analyzes recent in-app behavior (for example, recent spending, level progression, or session frequency) to pinpoint users worth retargeting, then delivers optimized creative and audience segments to drive higher conversion and repeat purchase rates.
Other Popular Alternatives & Related Software
Scalify
Scalify is an all-in-one advertising automation platform designed to help businesses launch, analyze, optimize, and scale paid advertising campaigns, primarily across Facebook and Instagram, through a streamlined, automated workflow. It enables users to create and manage campaigns significantly faster by using pre-built audience templates and automated strategies that reduce the need for manual setup and ongoing adjustments. It focuses on maximizing return on ad spend by identifying high-converting audiences, including lookalike audiences based on customer data such as lifetime value, engagement, or traffic behavior. It centralizes campaign data from sources like ecommerce platforms, Facebook, and Google Analytics into a single dashboard, allowing users to track key performance indicators, monitor profitability, and make data-driven decisions in real time.
Learn more
Catchbase
Catchbase is an AI-powered Apple Ads optimization platform that uses reinforcement learning to automatically manage and improve campaign performance without manual intervention. It connects directly to Apple Ads and MMP data, then applies self-learning models trained on millions of bidding scenarios to continuously optimize bids, allocate budgets, and prioritize high-performing keywords in real time. Its automation engine performs daily analysis, clusters keywords by potential, and dynamically shifts spend toward campaigns with the strongest growth opportunities, helping teams eliminate spreadsheet-driven workflows. It also measures true incrementality by separating paid conversions from organic ones, ensuring marketing spend is directed only toward traffic that delivers real value. Catchbase supports optimization for lower-funnel events such as subscriptions or in-app purchases when integrated with mobile measurement partners.
Learn more
Peak DSP
Edge 226 is a global provider of data-driven tech solutions, focused on providing its clients with smart tools for quality and transparent user acquisition.
Edge’s leading product is Peak DSP, a Performance-Driven DSP that enables programmatic buying for quality user acquisition and re-engagement.
Peak DSP offers:
• An AI-driven algorithm optimizing and predicting install & post-install events: registrations, subscriptions, purchases or any other action
• Data-based targeting with Lookalike Audiences, External User Data and Audience Match
• Direct integrations:
Owned & operated and direct apps
Mobile device manufacturers & carrier-based supply
Over 35 of the world’s top SSPs
• All verticals and environments:
Gaming, shopping, utilities, sports (etc.) campaigns across in-app, mobile web and desktop
• Multiple creative types:
Rewarded video
Playable ads
Banners, native ads & text ads
HTML/Rich Media
JavaScript tags
Learn more
Xnurta
Master ecommerce marketplace advertising on Amazon and beyond. Empower your Amazon advertising campaigns with Xnurta AI copilot, featuring eight advanced AI actions. Experience unparalleled precision in ad placements and campaign optimizations, backed by AI-driven analytics that predict buying patterns and enhance ad performance. Streamline AMC data extraction, eliminating technical hurdles such as SQL query writing.
Dive into sophisticated modeling and analytics that reveal deep insights into shopper behavior and advertising trends. Customize your audiences with precision, using data-driven strategies to optimize every campaign for maximum impact. Achieve superior funnel coverage from awareness to conversion, enhancing your ROI through strategic Amazon ad structures. From initial awareness to final purchase, optimize your advertising journey on Amazon, ensuring each stage is targeted for maximum engagement and conversion.
Learn more
Integrations
Company Information
Appier
Founded: 2012
Taiwan
www.appier.com/en/products/aibid
Videos and Screen Captures
Other Useful Business Software
Forever Free Full-Stack Observability | Grafana Cloud
Built on open standards like Prometheus and OpenTelemetry, Grafana Cloud includes Kubernetes Monitoring, Application Observability, Incident Response, plus the AI-powered Grafana Assistant. Get started with our generous free tier today.
Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
In Person
Videos
Support
Phone Support
Online
