Audience
Lifesight is designed to accommodate the unique needs of Mid-size to Large Enterprises, Advertising Agencies and Marketing Professionals, ensuring they have the tools and insights necessary to thrive in the modern marketing landscape.
About Lifesight
Lifesight is a future-proof, AI-powered marketing measurements platform, powered by a CDP designed to help drive sustainable growth in the privacy-first era.
Our key offering Marketing Mix Modeling (MMM) uses historical data to analyze marketing's impact on sales, dissecting variables like ad spend and pricing. It aids informed budget decisions and data-driven strategy enhancements.
In addition to MMM, we provide Multi-Touch Attribution (MTA) which offers detailed insights into complex customer journeys, improving marketing understanding. Unlike single-touch models, MTA considers diverse consumer interactions, enhancing strategy optimization and resource allocation.
Lifesight also offers Incrementality Testing, which evaluates the true marketing impact through controlled experiments. It distinguishes natural customer behavior from marketing influence, providing valuable insights for strategy refinement, ROI validation, and optimized budget allocation.
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Pricing
Pricing Details:
Custom
Company Information
Lifesight
Founded: 2017
Singapore
www.lifesight.io
Videos and Screen Captures
Multi-Touch Attribution (MTA)
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Product Details
Platforms Supported
SaaS
Training
Documentation
Live Online
Webinars
In Person
Videos
Support
24/7 Live Support
Online
Lifesight Frequently Asked Questions
Lifesight Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Personalization
Data Integration
Data Matching
GDPR Compliance
Predictive Modeling
Marketing Analytics
A/B Testing
Channel Attribution
Customer Journey Mapping
Dashboard
Predictive Analytics
ROI Tracking
Website Analytics
Campaign Management
Performance Metrics
Social Media Metrics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking
Predictive Analytics
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Segmentation
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Social Marketing
Website Visitor Tracking
eCommerce Marketing
AB Testing
Analytics / ROI Tracking
Customer Data Profiles
Website Visitor Tracking
Abandoned Cart Email
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
eCommerce Personalization
A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights