Iceberg

Hookit built the first and most powerful sponsorship analytics and valuation platform to quantify and track the value and performance of sports sponsorships in social and digital media. $150B+ is spent on sports sponsorship & activation, which is not measured like any other form of marketing. We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors. As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured. Our mission is to improve global sponsorship effectiveness by providing the most comprehensive, trusted source of intelligent data. As social & digital media have the most in-depth data ever available, we use these media platforms as a proxy for overall sponsorship value. We analyze overall engagement on brands, influencers, and sports properties, including mentions, hashtags, and brand logos using image recognition.

Harness the power of the world’s leading sponsorship valuation solution and pinpoint the exact value of sponsorship proposals. Cakemix is built to pinpoint the exact value of all sponsorship assets to build a solid business case, compare deals, and support your negotiation with data. Cakemix calculates the value of assets from social media, digital ads, traditional media and on-site assets. Evaluate proposals before and after signing the deal to see if your brand got all of the value it was promised. Get everything you need to build a business case or be better prepared to negotiate. Instantly assess whether your brand is aligned with the property using Cakemix’s baked-in relevance measurement, based on scientific research.