Audience
Businesses looking for a market value assessment tool that gives them unique access to information based on thousands of data points
About Iceberg
Don't guess how much brands pay for sponsorship. Get the facts with market comparatives, just like the real estate market. Our tool works in conjunction with our valuation service to give you a range of real sponsorship deals in your market for a similar property. Sports, music or venue-naming rights. Compare apples to apples. Whether you're a service provider, a major sponsor or a title partner, we've got the data you need to drive sponsorship negotiations. Find existing comparables to drive sponsorship negotiation. Elevent has anonymized database files with thousands of real sponsorship deals to create an accurate pricing window on sponsorship agreements in North America.
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Cakemix
Cakemix is a sponsorship valuation application. It puts a market-benchmarked dollar value on a sponsorship property, benefit by benefit. Television, radio, print, out-of-home, online and social exposure are valued with CPM-style benchmarks maintained for each market. Values adjust automatically by sponsorship level: Title, Presenting, Major, Official, Media Partner or Service Provider. Intangible benefits such as brand exposure and PR value are valued alongside paid media, and both roll up into one valuation per property. Each evaluation produces a Cakemix Scorecard, a shareable valuation summary shown in the evaluator's language, with a full breakdown exportable to Excel. Teams can run the same valuation before signing, to support negotiation, and after the event, to confirm what was delivered. Cakemix uses the same benefit categories as Brickroad, Elevent's sponsorship management platform, so evaluation and valuation stay consistent.
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Integrations
Company Information
Elevent
Founded: 2013
Canada
elevent.co/software/iceberg/
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Product Details
Platforms Supported
Cloud
Support
Phone Support
Online
Iceberg Frequently Asked Questions
Q: What kinds of users and organization types does Iceberg work with?
Iceberg works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Iceberg support in their product?
Iceberg supports these languages: English.
Q: What kind of support options does Iceberg offer?
Iceberg offers support via phone support and online.
Q: What other applications or services does Iceberg integrate with?
Iceberg integrates with: DataHub, e6data, and IBM watsonx.data.
